Unlock the Mystery of Instagram. We cover the bio, link, building a following, how to not spam, video basics, hashtag usage, unfollowing and straight up Pimp your profile. Christopher Collins, DC does it for you with ChiroGram. Coupon for listeners. Discount code: perspective10 not only do you get 1 week free but you can save...

Dr. Christopher Collins DC talk to Dr Trosclair on A Doctors Perspective Podcast

Unlock the Mystery of Instagram. We cover the bio, link, building a following, how to not spam, video basics, hashtag usage, unfollowing and straight up Pimp your profile. Christopher Collins, DC does it for you with ChiroGram. Coupon for listeners.

Discount code: perspective10

not only do you get 1 week free but you can save 10% Just visit www.chirogram.net/trial

Christopher Collins born in AOL Instant Messenger and born and bred to embrace the Instagram and Facebook and x- Myspace culture. He has a passion for pimping out Instagram accounts and helping doctors grow a following not only Faster than normal but with Quality fans. He business is called Chirogram.

Dr Collins of chirogram will cover the short bio section on Instagram (IG) and how to leverage it to the max. What type of profie picture should you use?

How often should you and what should you link to in the ONE LINK that IG allows?

What is the best way to find quality people to follow you?

How do you target people that could be your customers in the future?

Marketing with Instagram?

Appropriate Hashtag # usage.

Ways to grow your following… we go deep in the weeds…its also what he does with chirogram for you.Cohesiveness of posts and branding when it comes to types of photos, memes, videos etc on IG.Where to get inspiration?

You want to be as Real of a Person as possible even though you are representing a doctor’s office.

What can you do to make your pictures POP without investing in Pro gear?

How to build a platform so people can spend time interacting with you and your brand in Media (social media)?

What is IG Story vs Live vs Long Form Videos?

Do you really need a business account when sites like iconasquare.com can check stats?

He uses A Doctor’s Perspective and Dr Justin Trosclair as an example to illustrate many of the selling points in what he offers at chirogram.

You want REAL WORLD and ACTIONABLE Advice that you need to implement Immediately… then listen to this episode… Twice.

Show notes can be found at www.adoctorsperspective.net/54 here you can also find links to things mentioned and a complete transcript.

Discount code: perspective10

not only do you get 1 week free but you can save 10% Just visit www.chirogram.net/trial

Full Transcript of the Interview (probably has some grammatical errors). Just Click to expand

Justin Trosclair 0:02

Episode 54 debunking Instagram mystery and build your following with Kira Graham. I’m your host Dr. Justin trust Claire and today we are Dr. Christopher Collins perspective.

2017 podcast Awards Nominated host

Unknown 0:18

Dr. Justin Foursquare as he gets a rare to see him look into the specialties, all types of doctors and guess plus marketing, travel tips, struggles, goals and relationship advice. Let’s hear a doctor’s perspective.

Justin Trosclair 0:31

What’s going on docs? If y’all have any suggestions about another show series that we can do we have women in the summer, we just had African American over the holidays. So if you can think of a maybe dentist actually I haven’t had a single dentist oral or nothing to do with teeth. So if you guys and gals know have a dentist that would be great for the show. Send me a message on Facebook on Instagram, wherever and let me know. Okay, last week we had a bit this week, we have an Instagram guru,

Look Good Naked owner Dr Debbie Bright DC talks her 21 Day Program, functional nutrition, gut health, labs for nutritional issues, rehab specialty, 16 hour days, what makes a good nutraceutical line and lessons learned from a rocky first clinic. Family illnesses (not hers) really got her sparked to become a doctor of chiropractic and...

Look Good Naked owner Dr Debbie Bright DC talks her 21 Day Program, functional nutrition, gut health, labs for nutritional issues, rehab specialty, 16 hour days, what makes a good nutraceutical line and lessons learned from a rocky first clinic.

Family illnesses (not hers) really got her sparked to become a doctor of chiropractic and then … well you can listen why she choose to get her masters in nutrition and specialize in functional medicine.  How she moved to a new area with knowing no one, going bankrupt within 2 years and her turn around and creation of her brand Look Good Naked.

Functional nutrition is surprisingly not an actual major, so what is it and what can you do to be qualified to hang your shingle on the phrase functional nutrition.  She is Kettle Bell Trainer Certified, Dynamic Neuro Muscular Stabilization, ART Certified, taught with HawkGrips Soft Tissue Instrument Tools IASTM. At this point her company has gotten really popular and she no longer runs a traditional adjust the spine type of chiropractic clinic.  How was the transition and did she feel guilt and what did her peers think?

She runs the same blood work as an MD to ascertain what’s wrong with you, but the nutraceutical route is typically how she treats it.  What does that look like and what conditions?

What rules does she use to evaluate a vitamin company for her functional nutrition model?

Which did she predominantly settle on as her go to line?

Absorption, synergistic formulas, professional grade… a lot goes into a quality vitamin.

Her specialty is weight loss and has her own programs Look Good Naked.  LGN Program 21 day gut health reboot.  Pretty much you are removing all common offenders from your diet (8 of them), replacing it with special stuff and you get the benefits or watching hormones rebalance, inflammation reduce and you gut health restored.  We go into all the details of how and why it works.

We also chat about the pitfalls and roadblocks people have with the 21 Day Look Good Naked Program.  Do you have to give up things like dairy and gluten forever?

How and why is gut health so important? Is it backed by science to help autoimmune disorders and inflammatory disordes?  What is glyphosate and the Shikimate Pathway?

What are the role of PREbiotics?  What effect does eating deep fried trash food do to you?

What is Landmark WorldWide Distinction: commitment vs attachment?

STOP trying to FIND ways TO CHEAT your DIET.    Cyrex has a test that can help you see what you are building up antibodies to and what you might be allergic to.

What lessons did she learn from bankruptcy and advice for those struggling and for new docs? What would she do different?

Working 16 hour days launching Look Good Naked taught her a lesson about deconditioning even if you have a lean body shape. 

Podcast:  The Art of Charm 

App:  Moment App tracks phone screen time and you can see where you spend all your time with reminders to help you spend less time on it.

www.drdebbiebright.com

Show notes can be found at www.adoctorsperspective.net/53 here you can also find links to things mentioned and a complete transcript.

Multi Radiance leader in no heat super pulsed Cold Laser for humans and animals. Learn Vet Patient home rental program, science, benefits vs class IV, marketing cold laser, why use a portable ACTIVet, ACTIVet PRO, MyPetLaser, stellar customer support and case studies. I use Multi Radiance Cold Laser for years and am so impressed by...

Multi Radiance leader in no heat super pulsed Cold Laser for humans and animals. Learn Vet Patient home rental program, science, benefits vs class IV, marketing cold laser, why use a portable ACTIVet, ACTIVet PRO, MyPetLaser, stellar customer support and case studies.

I use Multi Radiance Cold Laser for years and am so impressed by it. It’s my privilege to have John Mark Strong discuss it but also with a new twist. He covers the Veterinary side of cold laser use and the handheld portable rental to patient capabilities of cold laser.

John Mark Strong is marine biology trained and has vast experience running startups. His passion for photobiostimulation aka cold laser started when his friend used it for a bad knee. He chalked it up as placebo effect at first but it peaked his interest to devour the research on this therapeutic cold laser idea.

Turns out lots of class IV lasers are turned down so they stop cutting with precision and the beam is spread out. The problem with class IV cold lasers, they aren’t that cold. They actually warm the tissue to the point of thermal damage if they aren’t moved around enough. Well he found Multi Radiance Technology that uses a different gallium that allows heat not to build up. Which means you can leave the device (cord or portable) in one place for even a full minute and heat will not build up in the tissue.

The technology is called Super Pulsed and because of the gallium as well as a few other things, the class 1 cold laser won’t have the heat buildup but will have greater depth of tissue penetration.

Photobiostimulation will amaze you and he discusses how it

• Speeds healing

• Reduces inflammation

• Animals or Humans

• Super Pulsed Technology

• Class IV vs the safer Class 1

• Drug Free

• Non-Invasive

• Faster Recovery

• Pain Reducing

• Over 4000 studies

• Scar Tissue Reduction

In 2010 he visited a couple Veterinarians in New York. He helped the carpal tunnel and Achilles tendon so they let them treat the horse. Animals don’t have placebo effect and the horse improved. This was the catalyst for their Official Cold Laser sponsorship of the World Equestrian Games.

www.youtube.com/vetlasertv 37+ videos he has made. The laser devices by Multi Radiance can be used in humans for knees, shoulder, necks and animals as small as little birds to elephants.

www.lasertherapyU.com for articles, videos, webinars about protocols and research.

ACTIVet / ACTIVet Pro / MyPet Cold Laser: Portable, Cord Less, Fits in Pocket, 50 Watts, No heat, No need to move it around.

Ernesto Ceaser Pinto Leal Jr, PhD has over 50 peer reviewed studies and he hails out of Nove Julho University in Brazil.

If you are wondering how the light can penetrate feathers and fur then listen to the episode to find out more. What’s the differences between Vet and Human Versions? What is an appropriate dose (dosimetry) of light energy (joules) for different conditions and are they validated by research?

Gate Pulsed laser vs SuperPulsed, is there a difference or is it just semantics. How does having 3 frequencies of light affect depth of tissue penetration?

Listen to find out about the newest program. The doctor buys the portable lasers. They rent them to the patient. The patient delivers the treatment to their pet at home for a week. THIS IS HUGE! The animals don’t get stressed out going to the vet, the vet makes passive income and again the owner and pet are happy because the arthritis for example actually improves. The Program comes with a complete marketing system too. www.multiradiance.com

Bonus: He hints at a new portable device for humans that is a breakthrough and might ...

Banks won’t loan, marketing is hit or miss and other struggles of a physical therapy new clinic. Dr’s Kindra Scott and Latisha McKenzie don’t hold back about the journey and you hear determination but also frustration about best made plans. Life Health Strength Physical Therapy clinic owners Dr. Kindra Scott DPT and Dr. Latisha McKenzie...

Banks won’t loan, marketing is hit or miss and other struggles of a physical therapy new clinic. Dr’s Kindra Scott and Latisha McKenzie don’t hold back about the journey and you hear determination but also frustration about best made plans.

Life Health Strength Physical Therapy clinic owners Dr. Kindra Scott DPT and Dr. Latisha McKenzie DPT have a beautiful physical therapy clinic in the Kelly Drive area of Philadelphia. Dr. Scott’s specialty is 3 and under and Dr McKenzie prefers more of the orthopedic with a heavy focus on neurological disorders (ALS, MS) in adults.

We learn that getting out of school you are well equipped for adults but to specialize in pediatrics like Dr Scott, then you have to earn your role and be a little fortunate to land a pediatric internship with little to no experience. Developmental delay in children (not rolling over by 1 years of age; for example) and cognitive issues due to mother on drugs or alcohol are a main overarching condition that she treats.

What type of treatment protocol length is expected with young patients?

Are there any repercussions to the mother who delivers a baby addicted to drugs and must undergo drug therapy to manage the withdrawal symptoms.

What do you do when banks won’t lend you money yet require you to have a signed lease?

What do you do when the limited marketing budget you have (plus time), just is not brining in the patients?

Misconception at a Physio Office: Can I get a relaxing massage?

Do these two Female Black Doctors see any prejudices in their day to day clinic? What has she learned from being one of the few Black and a Black Woman for that matter in a field dominated by white women in the acute setting and white men in private practice.

Dr. Scott recommends students to not underestimate the time requirement for a doctoral program. Dr. Mckenzie has seen great confidence in the young generation but still recommends being humble and flexible.

They learned every area of the business before hiring staff and that has made all the difference to them PLUS being motivated, flexible and teachable. They also give some tips on how to find staff. If you can’t afford a tech or a helper, they give a secret to get help while also helping the other person.

Dr's McKenzie and Scott are in the grips of the day to day in clinic. Trying to figure out what marketing works best on a limited budget, the ups and downs of collections each month and learning the business side of how to translate excellent clinical skills to financial freedom.

What motivates them to show up for work each day in the midst of the grind and hustle of a new clinic?

A great thing about these two physical therapists is that they are willing to further educate themselves on conditions and procedures if a client comes in that they aren’t fully versed in to begin with. Listen to find out more about that and the rare condition that they are becoming specialized in.

We get a great glimpse of not only a Private Clinic owned by Moms and how those roles work out but also a business partner in the exact same situation. It’s a balance and a juggle but these two successful women are figuring it out and making sure family is a priority.

Run toward your vision because the road to becoming a doctor is not easy nor is building a new clinic. Opposition will creep up so your desire to succeed must be strong. Nothing tends to go as planned so be aware of that from the start.

Reach out to the guests at www.LHStherapy.com

Show notes can be found at www.adoctorsperspective.net/51 here you can also find tweetable quotes, links to things mentioned, the Travel Tip and a complete transcript.

This episode is a part of the African American Doctor Spotlight Series. Put your email for a Quick Reference PDF to save for future viewing.

Can you have an online biz and full time clinic, B2B B2C how to create products customers want, how to invest in yourself and up level, best copyright practices, plus Dr Ed Osburn’s mentors, daily stack and his thoughts on a 100% open rate. Canadian Chiropractor with a successful family practice- comes down with a...

Can you have an online biz and full time clinic, B2B B2C how to create products customers want, how to invest in yourself and up level, best copyright practices, plus Dr Ed Osburn’s mentors, daily stack and his thoughts on a 100% open rate.

Canadian Chiropractor with a successful family practice- comes down with a serious case of Crohn's disease. He has to physical quit adjusting patients all day so he had to figure out a new way to make a living. Dr Ed has done over 270 podcasts, launched multiple online products that have made him more money in a month that he would make in a year and is now teaching other doctors not only how to podcast but how to live a laptop lifestyle.

One main point he says, You don’t have to give up your practice to do online business.

Does Dr. Ed Osburn have jedi mind reading capabilities or was he forward thinking about business opportunities when he kept hearing doctor’s questions?

Can his strategies work for B2B (business to business) as well as B2C (business to customer)? How are you creating an Ascension ladder?

Systems are key in creating products on and off line.

What action steps can you take Today to grow relationships and turn a less desirable one around (your Spouse or significant other and with kids) ?

Garrett J White “warrior doctrine”, Jessie Elder, Russell Brunson “ClickFunnels”,

Break free from your assumptions about online business and find out the truth, much like patients and chiropractic.

You have to check out his wife Dr Karen because her podcast (geared for women) has well over 1 Million downloads and offers her own coaching and programs. Big difference is, she was able to accomplish in 6 months what it took Dr Ed 2 years to figure out.
One of the greatest pieces of advice he has been given, Invest In Yourself. Listen to his explanation.

If you want to Up Level yourself, you got to get a mentor. Get one that resonates with you and is doing what you are hoping to achieve.

Listen to where he says you can find the hidden value right under your nose and how to capitalize on it. Maybe you can find yourself saying, Hey if my CA sends you this video on the topic you asked about it, would you watch it?

What is the Number 1 way to learn how to Copyright good Headlines and sales letters?

Basic Formula is: bold statement, subtext, call to action, bullet points of what they get etc

What is a Daily Forge, Stack, Core Four and Relation Declaration? Men of Iron and Warrior Men.

Dana Derricks High Ticket Book Sales

Dr Ed Osburn mentions direct mail and the wow box… don’t be late to the game.

Russell Brunson's (ClickFunnels) books: DotCom Secrets , Expert Secrets,