A Doctor's Perspective Podcast

Why pick the regional hub even if it’s a small town, Facebook Messenger Ads how and why, Why retarget your patient base and do it legally, Priority and Intention to learn new tech, and why teach you how to do FB ads vs Dr Shawn Andrews doing it for you. Dr. Shawn Andrews met his...

Dr. Shawn Andrews DC talks to Dr Trosclair on A Doctors Perspective Podcast

Why pick the regional hub even if it’s a small town, Facebook Messenger Ads how and why, Why retarget your patient base and do it legally, Priority and Intention to learn new tech, and why teach you how to do FB ads vs Dr Shawn Andrews doing it for you.

Dr. Shawn Andrews met his wife at Northwestern States Chiropractic College in Minnesota who is also a chiropractor but at the moment is raising 6 children.

Dr. Andrews has a training course on how You Can Do Facebook Ads versus he doing them for you. His blog and soon to be released podcast is The Inspired Chiropractor. www.theinspiredchiropracor.com

We discuss why he moved 20 minutes down the road to the area regional hub vs continuing to struggle in his bed and breakfast “bedroom” community (1700 people).

Small town doesn’t have to mean small practice but listen to his Caveats of what type of small town to start in if you like that lifestyle and some rules to make it successful.

Why do you have to be coachable and how did it transform his clinic?

Let’s jump into the Facebook Ads part of the interview

Why has he stopped doing the $29 exam?

He is using Messenger more and more as well as Long Form Posts… how is that working for him? What are some of the rules to FB Messenger and questions and interactions you should be asking the potential clients so they are warmed up and ready to pay.

Any reason to retarget your current patient base?

New ways to get reviews on Facebook and Google from your patient base… its ninja sneaky.

Top 2 tactics to get Leads for Chiropractic patients on FB. Dinner with the Doc, Workshops, Webinar, 3 Video Series, Ebooks or just plain good articles so they come to your site and then retarget them with ads?

Is learning the new Technology yourself as hard as it sounds? AND do you have the Time to learn it?

Priority and Intention – you can learn whatever you want if you have those two traits.

What to look out for when cold approached by these “marketing people who will do it FREE for one month”, what questions to ask?

Should you ever pay $1000 per month for someone to do ads for you… just there basic fee not even including your ad spend?

As a solo doc, should you hire a fill-in doc or just bite the bullet.

Why did Dr Andrews the Inspired Chiropractor decide to quit running ads for other doctors and focus on a teaching program so they can do it themselves?

Since he has 5 kids and two jobs and a wonderful wife… how in the world does he have time for all that?

You pursue what you don’t have, how does that apply to marriage?

Audible.com

Dale Carnegie How to Win Friends and Influence People

Podcasts: Perpetual Traffic, Dave Ramsey’s Untrained Leadership, Rick Mulready, Social Media Marketing.

Justin’s Picks: Freedom Fast Lane, Cash Based Practice, Russell Brunson, Science of Social Media (Buffer)

Show notes can be found at www.adoctorsperspective.net/70 here you can also find links to things mentioned and the interview transcription.

Full Transcript of the Interview (probably has some grammatical errors).

How do funnels tell your story so effectively, 2 ways to improve video, a must have for following up with captured leads, psychology behind headlines, diversify your message and telling a cohesive story. Dr. Chad Woolner of Chiro Funnel Secrets spills the beans along with his MAP event. Dr Woolner has been doing funnels (click...

Dr Chad Woolner DC talks to Dr Trosclair on A Doctors Perspective Podcast

How do funnels tell your story so effectively, 2 ways to improve video, a must have for following up with captured leads, psychology behind headlines, diversify your message and telling a cohesive story. Dr. Chad Woolner of Chiro Funnel Secrets spills the beans along with his MAP event.

Dr Woolner has been doing funnels (click funnels specifically) for a very long time and his nearly 200 podcast episodes of Chiro Funnel Secrets is proof of it. Recently he held a small intimate gathering of chiropractors to dive deep into all things funnels, strategy, implementation, facebook© ads including making your videos worthy of conversion. He has another Chiro Funnel MAP (Massive Action Plan) event in June. The event is also geared so you can take action immediately at the event and have a game plan to continue to execute it when you get back Monday to the office.

What are 2 simple and in-expensive add-ons that you can buy to stand tall above the competition of other video ads out there? BONUS, if you are going to be bad at one thing… should you choose poor audio or poor lights?

When you already have a successful private practice (which Dr. Chad still operates) why develop a side business and a podcast?

Funnels allow you to tell “your unique story” and he discusses how that is and how to maximize You. Parable of the Apple Farmer – what is the point of that story and trust me, it is super relevant to us all.

You can be Authentic and Transparent with your Marketing because if you don’t market you don’t get to treat patients. Marketing may have a sleazy connotation but it depends on your tactics.

Can you hire someone or have your spouse be the star of your videos?

Think objectively and as if you are the patient and never heard of what you do before. Tell a cohesive story.

Remember if you get 100 leads, and 5 come in immediately… then what do you do with the other 95 who gave you their email and number? You need a systematized automatized way to follow up consistently aka an ongoing communication system… listen to learn what all this means including primary syndication vehicles, PSV.

3 Birds With 1 Stone. Do a video, rev it for a transcription and use it as a blog and then use the audio only as a podcast.

At least 3 different ways are mentioned to be inspired to create content including tips for headlines. Dr Woolner explains some of the psychology behind why ‘3 Secrets’ or ‘Ways You Cause Your Own Back Pain’ type headlines are so powerful and were to find great examples of them.

Tony Robbins 6 basic needs – google it.

What are the real reasons people REFER?

How do you gain the confidence as a new or struggling doctor? Not what you think.

You are no good to your family or clinic if you are burned out, so figure out ways to take vacation or fun and educational seminars as an office.

You must diversify your income.. he has a seminar about doing that but it’s not released yet… not tied to being in the clinic… not trading time for dollars.

Marriage advice: whether you are religious or not, it’s important to have something greater and significant than yourselves to focus on.

Books: Jonah Berger Contagious Why Things Catch On (not Made to Stick), Ryan Holiday

Pet Peeves with marketers and clients, how to not discount and get high quality patients, best length of chiropractic video ads, why and how to interact with commenters, how he keeps a strong marriage PLUS he is a great story teller. Chris Burfield of VanBurf Media. Sometimes you can get the best advice from a...

Chris Burfield talks to Dr Trosclair on A Doctors Perspective Podcast

Pet Peeves with marketers and clients, how to not discount and get high quality patients, best length of chiropractic video ads, why and how to interact with commenters, how he keeps a strong marriage PLUS he is a great story teller. Chris Burfield of VanBurf Media.

Sometimes you can get the best advice from a 2 time college fail out. That’s Chris Burfield but what was a disappointment at the time turned into him working as a chiropractic assistant. He excelled at getting new patients via screenings, outside talks, internal referral programs and marketing online that he eventually left that job to teach others how to market online successfully. Now that Facebook© is eating up everybodies dollars and he has been doing it for nearly 10 years, he created an ad agency VanBurf Media.

What are Chris’ Pet Peeves with Marketers AND What do we as Doctors need to Watch Out For?

What is a FB Group Lurker and why is that such a good idea?

Burfield tells great stories to explain a lot of his tips and tricks and what to watch out for in Facebook Marketing? Like- how does someone get a “balance” on ad spend?

What type of Scum keeps your money and doesn’t deliver what they promise?

Why does $19 exam, xray and adjustment packages on social media deals Drive VanBurf Media Up the Walls?

Edward Bernaise – listen to the story about this guy. Unbelievable the skills this guy had at creating nationwide propaganda. When you compete on price – it syphons all the profit out of an industry.

Don’t race to the bottom on price when online marketing. Create Value and position yourself as an expert and get results, that’s how you don’t get patients based on price alone.

If the Chiropractic Adjustment (or whatever your core service is) is your core treatment, then should that ever be discounted?

Video Chirorpactic Ads Campaign can be $0.01 cents per view and for $300 can get 30,000 impressions per month. Listen for all his MASSIVE tips to make videos that will be watched, your number called and emails given to get Real Paying Clients.

Should you interact with people who comment on your ads? Are canvas ads worth it? Chris Burfield actually Gives you a Script to help you interact meaningfully.

Lead Chiropractic ads filled out direct in Facebook or do need to send them to a Landing Page?

Youtube videos embedded or upload direct to FB? What’s the SweetSpot for video vs Live video according to Chris Burfield?

How to retarget an audience for chiropractic ads? More importantly, what do you use to get them into your office with the retarget based chiropractic ads?Transcriptions… let FB do it for you (pros and cons) or pay rev.com 85% of Video on social media is viewed with NO SOUND.

He shares a touching story about his father and the power of physical therapy and the wariness of taking some medicines.

Secret to a happy marriage: They both let each other be who they are and constantly say I love you.

ColorPop for black and white photos with a splash of color

Werbly to make a still image have an animated object

Robert Ciadini PreSuasion

Joahna Beriger Invisible Influence

If you like manufacturing secrets, and you have a passion to learn about bone broth protein for specialized diets like autoimmune disorder and paleo, then Matt Field of Primal HN will delight you. He details how he made it and what goes into expanding flavors and new products. Did you even realize you could create...

Matt Field talks to Dr Trosclair on A Doctors Perspective Podcast

If you like manufacturing secrets, and you have a passion to learn about bone broth protein for specialized diets like autoimmune disorder and paleo, then Matt Field of Primal HN will delight you. He details how he made it and what goes into expanding flavors and new products.

Did you even realize you could create a drinkable powder protein drink that actually started out as bone and soup? You don’t want to miss how heat and air at just the right time can allow this process to happen.

Did he spend millions to build out a factory? When it comes to outsourcing the manufacturing, how did you guarantee things are dairy free, non-GMO, soy free, gluten free and more?

The key to hiring remote employees, what is Matt Field’s Perspective. Prices, Productivity and Project Completion.

This Grass Fed Bone Broth Protein is ideal for people on the Paleo diet and those with Autoimmune Disorders. When your diet is limited because you feel horrible if you cheat, this is a product to consider.

We discuss what else he is eyeing to produce over the next few years. It’ll surprise you.

Adhering meat and bone, enzymes that break it down and then dehydrated and taken through a granulation process so it is powder and drinkable. Why do they use granulation vs silica?

Are there Paleo and Autoimmune Certifications?

How long do you have to stick to a “diet” before you see a big change and it becomes a habit.

Why use Carob instead of chocolate?

When comparing how much protein is in a serving for several products, a big thing to look out for is How Big Is The Scoop? Take a listen to find out why that matters.

How does coding your ingredients allow you to hide sugar in your products?

He loves SEO search engine optimization via blog posts because it is the long game, especially for phrases like bone broth.

Mr. Field’s key to a great marriage is taking a “vacation a month.” It’s not really a vacation per se so take a listen because you can easily implement this in your life.

Is answering every email a sign of success? How do you get laser focused on work when you work from home?

Steven Covey: Seven Habits of Highly Successful People

www.adoctorsperspective.net/primalhn use CODE: primaldoc for 10% off

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how notes can be found at www.adoctorsperspective.net/67 here you can also find links to things mentioned and the interview transcription.

If you want to dive even deeper into bone broth and you enjoy reading, visit cognitunes bone broth benefits article

Full Transcript of the Interview (probably has some grammatical errors). Just Click to expand

Justin Trosclair 0:02

Episode 67 bone broth protein for paleo autoimmune disorders. I’m your host Dr. Justin trust Claire and today we have Matt fields perspective.

Join 2017 podcast Awards Nominated host Dr.

Coach vs Consulting, What to ask when ReBrand, how to pause before purchases, mindsets about money, consistent action steps for growing clinic and yourself, do office hours honor family time and slick way to hire staff; all topics covered today with Dr Janice Hughes Money Mindset Dr Janice Hughes from Boulder CO has coached thousands...

Dr Janice Hughes DC talks to Dr Trosclair on A Doctors Perspective Podcast

Coach vs Consulting, What to ask when ReBrand, how to pause before purchases, mindsets about money, consistent action steps for growing clinic and yourself, do office hours honor family time and slick way to hire staff; all topics covered today with Dr Janice Hughes Money Mindset

Dr Janice Hughes from Boulder CO has coached thousands of health professionals at her company with a big focus on having a Proper Money Mindset. Raising money at a start-up BioTech Company for several years (ended in 2016) she learned key principles that she has brought back to her passion of the chiropractic profession.

facebook drjanicehughescoach

https://www.drjanicehughes.com/

https://www.thespineonline.com/p/money-mindset-landing-page

Dr. Janice and her husband lived in Canada for 20+ years and had separate clinics. When they moved to Colorado, he was the one to start a clinic and Dr Hughes helped brand it. Dr Hughes talks about the unique setting to carve a niche in a new city with so much experience, including the essentials of an office rebrand: design, marketing, and branding.

If you could start over in practice (and couldn’t fail), What exactly do you want it to look, feel, and smell like? What patient types would you want etc…?

Who do I need to BE or BECOME to get that dream clinic? What do I love and build a clinic around that.

What are the Main Differences between Consulting Vs Coaching?

Distinction between a widget and a service business and how that relates to the Michael Gerber E-Myth system. Our Belief System about Success tends to hinge on our Belief system about Money.

3 Phases of a Business: Start Up Mode (Mindset Stage), Cash Flow Challenges (thriving), doing incredibly well and What To Do With it.

Is your practice sellable, is it all personality driven, what is the exit strategy from your biggest asset? Secrets shared so if you do sell the clinic to someone, it doesn’t just tank in a year but stays a pillar in the community for the next half century. Will it require a slight rebrand now?

Become Disciplined (great story about a credit card and a doctor at a seminar). Find the top 3 ways you will implement new purchases: Congruency of Action (what is my next simplest action step?): Grow Yourself (maybe technique seminars to master patient care, learning success principles)

Unrealistic Action Steps or Unrealistic Time Line – how do those distinctions affect goals?

Why is it that 10 people in the same coaching program have such drastically different results?

Is the money story playing in your head your own, your parents, your old coach… helpful, detrimental? What rules do you have about money and why do you have them? Do they even serve you well?

How to take a break before purchasing something, to make sure it well really benefit you and that you can implement it correctly.

Oh my- we know video is all the rage, but have you thought about making someone record a video to apply for a job? (and if you pair this with what Dr. Josh Wagner www.adoctorsperspective.net/32 recommends- have them watch a certain TED video and they comment or answer questions about it- wow what a step up on hiring right the first time.)

It’s funny how much time many of us spend picking the right Next Car but we don’t put much thought into Hiring A Coach or Business Strategy’s. Is your coach being coached?

Do your Office Hours Honor Your Family Commitments?

Show notes can be found at www.adoctorsperspective.net/66 here you can also find links to things me...