Tony Gavin and Dr Jonathan Small UK Podiatrists talks to Dr Trosclair on A Doctors Perspective Podcast

Podiatry Consulting answering questions like: self imposed limiting beliefs, common objections to reach your practice potential, repetition causes burnout, new video marketing tip, handling the patients expectations, referrals, all on episode 75 with Tony Gavin and Jonathan Small

Jonathan Small (work smarter not harder) and Tony Gavin (OSGO) join us today from Birmingham and Manchester, UK. Both are podiatrists and Jonathan has 30 years of clinical experience while Tony started a little later in life but takes his corporate background and transformed it into helping other podiatrists. There is no reason to struggle in private practice and no reason to ‘just be getting by’ either.

Not only do they offer Podiatry practice management services and weekend bootcamps, but they also have help with Admin, HR, and even Supplies and Tools every podiatrist will need.

Jonahtan started out treating diabetic ulcers (and other types of conditions) and then switched gears to gait movement analysis for stroke recovery etc. and finally dived into his own private practice. After all the years of successful practice he is teaching others to Work Smarter, Not Harder in their own podiatry practice.

Tony Gavin has a back history of the business world (marketing, managing risk, systemizing, employing people) and started directly in private practice after graduating. Many people left the NHS (the United Kingdom’s health care system) system when he was going through school because of the rule changes. The scope that is allowed to be covered by the government versus private practice has dwindled down to cover mostly severe at risk foot disorders and complicated surgery related conditions.

When we go to a health care field like podiatry, many went in to help people not to become accidental business owners.

How do self-imposed beliefs hold you back or worse sabotage true success and freedom (whether that’s time, money or both).

They find the following two statements to be some of the most common objections for podiatrists to not accept their coaching: ): I don’t have the time to make the changes and I can’t get away from projecting my own money values onto the patients. They find the key to unlocking these money concerns ‘for the patient’ is when the podiatrist finally executes the plan and patients accept care without a fight and objections. Once you see the light, you realize you were responsible for holding your own practice back.

This leads into the marketing part of the interview. We have to attract the type of clients, the Awesome Clients, that we want for the dream practice that you want. Otherwise, we can get burned out and frustrated from all the rejection.

Repetition of services performed that you don’t like doing, is the quickest way to burnout. We have to move away from just pain relief and instead focus on functionality.

Should you get the patient better and teach self-care or constantly have them return every 8 weeks?

How does handling the patients expectations translate into one of the top referral sources?

What’s the best way to Directly asking for Referrals?

Patients Crave Certainty but how do we do that when we can’t guarantee outcomes?

2 Ways to Pick a Local Podiatrist

What do YOU NEED on your website or for marketing in 2018. One of his geotargeted video ad strategies is actually different compared to our Marketing Series just a few short weeks ago. When and How to boost a post? Ways to get creative on what to talk about on Videos.

What are the perks of spending time in other people’s businesses… whether that’s shadowing podiatry offices, other type of companies or biographies of Celebrity Biz Owners.

Are Networking Referral groups Dead? Tammy Urbach explains how to maximize and craft your best 30 second commercial and 10 minute presentations. Learn how she delegated responsibilities to grow into a massive movement for small business. Are groups worth it since so many focus on internet marketing? In 2010, Why and How did she create...

Tammy Urbach talks to Dr Trosclair on A Doctors Perspective Podcast

Are Networking Referral groups Dead? Tammy Urbach explains how to maximize and craft your best 30 second commercial and 10 minute presentations. Learn how she delegated responsibilities to grow into a massive movement for small business.

Are groups worth it since so many focus on internet marketing? In 2010, Why and How did she create an entirely new Networking Referral Groups Organization when in reality there are several established nation and worldwide groups to begin with? Her group is 4br.biz and stretches across the entire Front Range of Colorado (aka Fort Collins to South Denver). After listening to this interview (stay tuned to the end of it) you can find out how to expand this model to a state and community near you. Especially if you find yourself not finding open slots for your profession but really love the idea of weekly networking groups to build a referral based business.

We all hear people talking about “delegating” and she has a great story of how her role as head moderator to all groups has turned into having district managers and other people supporting and running the meetings. It’s fascinating to see advice actually being implemented as well as the pitfalls to look out for and the keys to success.

ELEVATOR PITCH / 30 Second Commercial: we dive deep into making one that is memorable, conversation starting and the reasons why she dedicates specific time and open critique for new members to really flesh theirs out.

How do outside relationship building activities in the group translate into more Referrals being received and given each week?

Relational vs Transactional business. Her goal is business training and professional development.

Dynamics of the groups change because members change, expect that.

Sometimes one category of business opens up and someone takes their place. How do you gain the trust of the group so they start referring to you instead of the person who left?

When is it okay to be #2 and how patience is the virtual that wins?

Did you remember that site MEETUP.com ? Well its alive in well with this group/organization in finding new members. Are groups worth it since so many focus on internet marketing?

Why do all these groups cost money?

She has a dynamite way to make your 10 minute presentation EPIC for those in attendance.

PERSONAL:

She found that if she doesn’t put time on her calendar for HerSelf, then that time will still happen, but at an inconvenient time… like getting sick a few days before a major deal proposal.

Her morning routine involved coffee delivered in bed and catching up on Current Events.

BOOK: Magic of Big Thinking

Show notes can be found at www.adoctorsperspective.net/74 >here you can also find links to things mentioned and the interview transcription.

Full Transcript of the Interview (probably has some grammatical errors). Just Click to expand

Justin Trosclair 0:02

Episode 74 networking referral groups to maximize them. I’m your host Dr. Justin trust Clara and today we are Timmy perspective.

Joint 2017 podcast Awards Nominated host Dr. Justin Foursquare, as he gets a rare to see him look into the specialties, all types of doctors and guess plus marketing, travel tips, struggles, goals and relationship advice. Let’s hear a doctor’s perspective.

Hey, everybody, welcome back to the show. I hope the last few episodes have been really good for you. I know we had a little marketing series, we finally got our dentist on and we’ll even have an optometry Marketing Group here in the next week or so. But this week, hold on all this internet marketing talk did we forget about networking groups, you remember those the chamber be and I and this one for br Well,

Learn 4 tips on buying and selling a dental clinic, how to sell the value of higher end products like dental implants (Dr Paul Goodman DMD also lectures on how to perform them), developing your own massive Facebook Group (Dental Nachos) and solid advice if you plan on having kids. Facebook Group – Dental Nachos....

Paul Goodman DMD talks to Dr Trosclair on A Doctors Perspective Podcast

Learn 4 tips on buying and selling a dental clinic, how to sell the value of higher end products like dental implants (Dr Paul Goodman DMD also lectures on how to perform them), developing your own massive Facebook Group (Dental Nachos) and solid advice if you plan on having kids.

Facebook Group – Dental Nachos. How did he pick such a funny name and what can you expect in a group of dentists? One of the key rules is to play nice and you can criticize ideas but no personal attacks. Since competition is so fierce in dental school, it carries over into rival clinics in town. Which isn’t a good thing because the mom and pop, clinic in a house model is becoming cost prohibitive and there really should be more niceness among colleagues. MOTTO: sharing, learning, being nice and the dreaded “That’s so dentist”.

Don’t be so cheap, it will end up costing you more in the future. Know your limits.

Dr Paul goes over how great the technology and patient care is from a dentist, but a lot of the time Being A Dentist is not so great. He explains.

Dental school doesn’t teach you business skills so Dr Goodman is trying to give that advice.

A new dentist has challenges especially if they are wanting to learn how to do implants. It’s a complicated procedure and you need a mentor and guidance to do them correctly. The problem is that a dentist can be alone on their own island for a long time. Dr Paul is a heavy lecturer, trainer and mentor to other dentists about dental implant surgeries

Dentists don’t like to hear bad news, even if its true. See how he applies that idea with a pie graph of services offered and why you have to diversify into new dental offerings.

You have to be a little weird because we need people to have bad teeth so we can stay in business but at the same time we want people not to be in pain or have bad teeth.

When you offer a service (like dental implants) that can literally change someones life (they can eat everyday plus self esteem and all that) the price may seem high to them and you, but you have to change that because it’s an investment that will last a lifetime. Never has he had someone regret the decision to get an implant: only regret was “Why did I wait so long.”

How to Get Patients to Say YES to Implants? The reason so many dentists have trouble selling a patient on the value of tooth implants is because they talk science and not to the emotion and benefit. Dr Paul unpacks that statement for us.

Parenting Advice: Take trips with your spouse before kids because not only can you not do it much with young kids, you wont regret the money spent.

You can’t sell something if you think it’s expensive BUT you can sell an investment you believe in.

He teaches a brief way from John Koise on how to word and present your menu of treatment options to the patient and yes we can still be friends if you choose none.

Give your patients the option to say NO. Don’t assume anyone can not afford yoru care.

BUYING/SELLING a Clinic? He specializes in this part of practice as well. Near the end of the interview we get his top 2 tips for both sides of the sale.

One Huge takeaway, don’t buy a house until you buy your clinic first. As a Seller, when should you start looking to sell it and what do you need?

Paul Goodman, DMD graduated from the University of Pennsylvania School of Dental Medicine and did his general practice residency and hospital fellowship at Albert Einstein Medical Center. Dr. Goodman trains and lectures other dentists how to do dental implants. He is the founder of Rising Dentists Study Club and Rittenhouse Consulting, LLC – both in Philadelphia. Dr. Paul also has a massive following on facebook under the group name Dental Nachos. He has had multiple roles at the University of Pennsylvania Dental Medicine School and is still a dental attending.

Relationship red flags, dysfunctional communication, parent child dynamics, balancing the other: these are covered so you don’t get divorced. If you do Jeannine Lee’s Beyond Divorce book and Group Recovery groups is a must to listen to. Learn about yourself and process all the tumultuous emotions. Jeannine Lee, author of Beyond Divorce , has a...

Jeannine Lee talks to Dr Trosclair on A Doctor's Perspective Podcast

Relationship red flags, dysfunctional communication, parent child dynamics, balancing the other: these are covered so you don’t get divorced. If you do Jeannine Lee’s Beyond Divorce book and Group Recovery groups is a must to listen to. Learn about yourself and process all the tumultuous emotions.

Jeannine Lee, author of Beyond Divorce

, has a great specialty when it comes to being a life coach and relationship coach. We discuss how to find a life coach that is worth their grain of salt based on certifications and the like because it’s so easy to call yourself a coach and offer advice but not have much training.

Over her life she didn’t plan to carve a niche in the divorce market but through her own life experience, meditation and more (which she talks about) she found her calling and has spent over a decade helping people recover from the trauma of divorce.

This episode we dive deep into

• relationship red flags

• 3 strategies to communicate that are common but not so healthy

• ways we use Dysfunctional Communication

• how to grow beyond your problem

• how to feel loved and appreciated by the other

• reasons we feel neglected

• What is the Parent- Child Dynamic and why its Destroys marriages and how it stems from childhood

• the balancing act: spenders vs savers, introvert vs extrovert .. making these roles less polarized

• patterns from childhood that repeat with our loved ones

• what to do if only one of you wants to change so that the relationship can be not only salvaged but rebuilt and stronger than ever.Why and how does she relate a divorce to the following 3 Steps –Brokenness, Puberty and Adult Transformational Process.

Jeannine really wishes she could get to couples before that point of no return so she can spare the heartache of divorce.

John Gottman’s The Seven Principles for Making Marriage Work

- 4 Horsemen of the Apocalypse: Critical, Contempt, Defensiveness, Stone Walling … if any of these are present, they will destroy your marriage.

Complaint is an unspoken request. How to find and implement a “Repair Intent”, learn what that means and how to use it.

Ways to talk and act that really “Drops Into The Heart” Of Your Partner.

Boundaries are important and Jeannine briefly gives examples of how to set those up in a variety of scenarios.

Why is it that guys tend to only take their wives complaints seriously when they are walking out the door?

What sets up a couple for an Affair and ways to fix/ avoid before it happens?

She goes over what to expect if you were to attend one of her 10 week Divorce Recovery and Empowerment Program.

www.beyonddivorce.com to see all about Jeannine Lee as well as information on how you can investigate how to be a Facilitator of Beyond Divorce Recovery and Empowerment Program Groups in your own area. Her Book Beyond Divorce and between the book, her training and the 4 inch binder of “how to” you can be well equipped to lead your own g...

Electrical pathways, nerve endings, functional connectivity in the brain and more is discussed with Olivier Roy, Acupuncturist. Find out how he uses laser acupuncture in the clinic, what else can be treated besides pain and how does he make his marriage great when they also work together. Starting at age 21 Olivier Roy from Montreal...

Olivier Roy Acupuncturist talks to Dr Trosclair on A Doctors Perspective Podcast

Electrical pathways, nerve endings, functional connectivity in the brain and more is discussed with Olivier Roy, Acupuncturist. Find out how he uses laser acupuncture in the clinic, what else can be treated besides pain and how does he make his marriage great when they also work together.

Starting at age 21 Olivier Roy from Montreal Canada was encouraged to help people and he began to pursue counseling then massage therapy, yoga, reiki and then discovered Acupuncture. Now he has been practicing 11 years strictly Acupuncture (specializes in Japanese abdomen style, Dahara), 15 years total in the health care field and tends to integrate Cold Laser and Acupressure in his practice as well to stimulate acupuncture points.

How does he use laser and infrared for acupressure? Cold Laser acupuncture may be the future for home use and stimulate the acupuncture points as an acupressure treatment, but for now the units are not affordable enough for home use.

Whether its consistent results or evidence based outcomes, learn what acupuncture can be used for besides the #1 use PAIN… 50 conditions have efficacy.

Scientifically… How does acupuncture work? He discusses the electrical pathways in our interstitium tissues and how stimulating acupuncture points changes the functional connectivity in the brain, shown by functional MRI . Yes, its not all Qi and stagnant energy… we get real answers. In fact, we know more about why/how acupuncture works more so than most medicine. Most medicine we can measure results but the real Real reason why is unknown.

A lot of acupuncture points are on nerve endings but surprisingly a common thread to a bunch of points are on spots of the skin with a lower electrical resistance. Roy also discusses a recent study that discusses long term 12 month chronic pain relief with acupuncture.

Olivier discusses some of the flaws with acupuncture research, hint could it be they don’t stimulate enough points? Tells a great story about Stomach 36. Also a 2016 study that showed acute pain treated with acupuncture was more effective than IV morphine.

At the end of the episode, just when you think it’s over, he talks about his passion for pediatric acupuncture and how Lung 6 saved a kid from a peanut allergy reaction. He hopes to see a pediatric acute ER department set up with acupuncture.

In Canada (he lives in Montreal) when does the government cover it and not.

One tip to avoid burnout, and no it is not collect more money for your services.

What’s the “sweet spot” of treatment sessions to get the best results and frequency? Around minute 32-34.

He works with his wife (how do you do that), so listen to his plan to not only stay connected without talking about work all the time but also how to get alone time as well as how to manage that typical boss- employee dynamic.

Books: Kate Raworth Donut Economics discuss the growth we see and expect cannot go up forever and the inevitable plateau that will happen.

Laclinique.net he is indexed well on google too. Instagram and Facebook: Cliniqueshanti

Show notes can be found at www.adoctorsperspective.net/71 here you can also find links to things mentioned and a transcript of the interview.

Full Transcript of the Interview (probably has some grammatical errors...

Why pick the regional hub even if it’s a small town, Facebook Messenger Ads how and why, Why retarget your patient base and do it legally, Priority and Intention to learn new tech, and why teach you how to do FB ads vs Dr Shawn Andrews doing it for you. Dr. Shawn Andrews met his...