In this episode of Agency Launch, Matt discusses a new strategy his insurance agency is using to boost auto insurance sales by leveraging competitive rates and bundling discounts. He explains the detailed process of reaching out to clients who only have home insurance policies, showing them potential savings by adding auto insurance and increasing deductibles. Matt shares his multi-touch approach, emphasizing persistence and personalized communication using various channels, including video emails, to increase client engagement. This method aims to make substantial savings on homeowners policies, enhance client relationships, and improve retention. He also highlights the importance of continual follow-up in sales and offers free resources for agency owners.

00:00 Introduction and Overview

00:09 Current Market Conditions

00:25 Strategy for Auto Insurance

00:59 Detailed Discount Calculation

01:52 Client Communication Tactics

03:47 Building a Client List

04:33 Challenges and Adjustments

06:49 Importance of Persistence

08:56 Final Thoughts and Encouragement

09:06 Conclusion and Contact Information