If you’re thinking about starting a membership or a course—or you already have one—this episode is for you!

I’m sharing my top tips for launching and growing a successful membership platform, drawing on everything I’ve learned over the years, including my journey with Golden Brands. From understanding the balance of content, community, and coaching to the realities of creating semi-passive income, as always I’ll give you an honest look at what it takes to run a thriving membership.

In this episode I cover: 

• Why a strong community is the key to long-term success
• The importance of understanding your audience (and your limits)
• The metrics you must know, like churn rate and lifetime value
• Why patience and focus are going to be key for growth

Whether you’re in the early stages or looking to improve what you’ve already built, this episode is packed with practical insights to help you create a membership that works for you and your members.

Let’s dive in! 🎧

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Welcome back to the podcast. Today we have a special guest joining us - Money Mindset coach - Clare Wood. 

Clare Wood is a money mentor, author, speaker and podcaster. She’s a qualified accountant (a CPA), but she’s not your average bean counter… she uses her money-making mentoring powers for good. Clare helps service-based businesses to scale, while creating a lifestyle they love. Clare Wood runs The Profit Academy, an online school created to help business owners increase their profits exponentially.

Clare has also been a guest speaker inside Golden Brands and at our recent Brisbane Conference. 

Today we are going to be diving into everything from money mindset, creating more profit and success in your service-led business, and why we all need to be having money meetings. 

Check out more from Clare at: https://clarewood.com/
The Clare Wood podcast: https://open.spotify.com/show/1mzW4AzFM45FtcurJwq9WQ?si=auGdCDRzT8yRYup5ubAeYQ&nd=1

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Struggling to overcome common sales objections and book clients? This episode dives into how to effectively handle objections with kindness and strategy - without feeling salesy or pushy. 

We’ll cover how to respond when potential clients say:

• "It’s too expensive" or "I can’t afford it."
• "I need to think about it."
• "I need to check with someone else."
• "How do I know this will work for me?"

In this episode I share some actionable strategies to communicate value, address concerns, and provide the information clients need to make confident decisions. Plus, we’ll explore how quick communication and a sense of urgency can make all the difference in turning your enquiries into paying clients! 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, I’m reflecting on the journey of building Golden Brands over the past two years and sharing what it’s really looked like behind the scenes. From the outside, it may seem like things have grown quickly, but in reality, it has felt slow, and there have been challenges, doubts, and setbacks along the way. 

I'll be sharing the valuable lessons I’ve learned, from focusing on what matters to stepping out of my comfort zone, and embracing slow, steady growth. This journey has taught me so much patience, resilience, and the importance of building a community that genuinely supports each other.

Hope you enjoy listening!

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

We just wrapped up our biggest sales period ever, growing our membership by nearly 50% in just two weeks—an achievement that still blows my mind! 

In this episode, I’m breaking down everything that worked during this launch including an overview of all our sales emails! 

I’ll share what went well, what didn’t (like those last-minute Meta ads), and key lessons learned to make future launches even stronger. If you’re curious about what it takes to scale a membership community—or if you just need a peek behind the scenes—this episode is packed with valuable insights and takeaways.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, I’m diving into a very real topic: business overwhelm. 

Lately, I’ve noticed myself slipping into unsustainable work habits, working nonstop and not spending any time on anything self-care related. This busy season has been especially intense, with our recent conference and a big growth period for Golden Brands, and I know I’m not alone in feeling the pressure!

In this episode I share some small shifts I’m making to regain some balance and get back into some healthy business practices.

If you’re navigating your own busy season, I hope this episode gives you a few practical ideas to help you find some space and reconnect with what drives you.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, I’m sharing the key strategies I’ve used to build the Golden Brands community over the past two years—something I didn’t initially have a plan for! If you’d asked me how to build a community two years ago, I wouldn’t have had a clear answer. But through reflection, I’ve identified three core things that helped turn our audience into a strong, supportive community.

Here’s what you can expect to learn today:

• The Difference Between Building an Audience and a Community: Why having followers isn’t the same as building a connected, engaged group of people who support and grow with you.
• Three Key Strategies for Building a Community:
  1. Engagement: How intentional, two-way interaction can foster genuine relationships with your audience, even in the early stages of your business.
  2. Authenticity: Why being transparent about both your successes and struggles will help build trust and deepen connections with your community.
  3. In-Person Events: The power of face-to-face events in creating a deeper sense of belonging and connection within your community.

Whether you're just starting out or looking to deepen the relationships within your business, this episode is packed with actionable tips for building a meaningful community that will support and grow with you.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In this episode, I’m recapping the highs and lows from our very first Golden Brands conference! It was beyond anything I could have dreamed of, from inspiring speakers to unforgettable moments of connection with so many beautiful women in business. The energy in the room was unmatched, and I couldn’t be more grateful to everyone who made it happen! 💛

I also dive into some of the challenges behind the scenes. But despite the small hiccups, it was an event I’ll never forget. And exciting news — we’re coming back in 2025 with even more attendees and some fresh additions!

Tune in for all the details, plus the surprising opportunities that opened up after the conference — and be sure to get on the waitlist for next year!

Join the 2025 Conference Waitlist: https://goldenbrands.myflodesk.com/conference-waitlist

Register for the Free Webinar:
We have a FREE live webinar coming up on the 25th of October on Lead Magnets. Sign up here: https://goldenbrands.myflodesk.com/leadmagnetwebinar

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Doors are currently open to the membership until the 25th October! Find out more here: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

With just two weeks to go before our very first Golden Brands conference, I’m pulling back the curtain on everything — the real costs, the unexpected challenges, and what I would do differently if I had to start over.

In this episode, I share why I decided to plan this event in the first place, how we ended up with a budget of nearly $46,000, and the hard truth about the break-even point (hint: it’s not as glamorous as it sounds).

I also dive into the behind-the-scenes chaos — from speakers dropping out to goodie bag drama — and how it’s all shaping up to be even better than I could have imagined. If you’re curious about what it really takes to pull off an event like this, or just want a peek into the journey of turning a vision into reality, this episode is for you!

Register for the Free Webinar:
We have a FREE live webinar coming up in October on Lead Magnets. Sign up here: https://goldenbrands.myflodesk.com/leadmagnetwebinar

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the WAITLIST ~ doors open October: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If I was starting Golden Brands from scratch today or actually if I was starting any service-based small business there are a few key things that I would focus on to help growth the business quickly...

From creating a brand, building up one social media platform to leveraging collaborations - let's dive into it! 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the WAITLIST ~ doors open October: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X