If you’re in the early stages of business, this episode is for you.

There are a lot of things to think about when you’re starting out—but today I’m keeping it short and punchy with 7 essentials I believe every small business owner needs to set themselves up properly from the start.

Inside this episode, I cover:
 ✔️ The one thing you shouldn’t skip—insurance 
✔️ How to get found on Google with Google My Business + sitemap basics
✔️ Why an email list matters 
✔️ The social media strategy you need 
✔️ What a sales funnel really means
✔️ The legal + financial basics to get storted
✔️ And why having a mentor, coach or community can change everything

If you're building a business that you want to grow and scale, these are the foundational things you don’t want to miss.

Link to our lead magnet ebook template I mention: https://goldenbrandsco.com/free-lead-magnet-canva-template/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If your marketing isn’t working right now, it’s usually one of two things:
 👉 You’re not getting enough leads
 👉 You’re not converting the leads you do have

In this episode, I’m breaking down:
 ✔️ How to tell if it’s a leads or conversions issue
✔️ What to focus on depending on where the gap is
✔️ Real strategies to boost visibility and sales
✔️ The key metrics you should be tracking

Whether you’re getting crickets or clicks but no customers—this episode will help you figure out what’s missing and how to fix it.

🎧 Tune in now wherever you listen to podcasts!

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In today’s episode, I’m taking you behind the scenes of how I built my social media management business—and how just four months in I was able to:
✔️ Hire staff
✔️ Bring on contractors
✔️ Start a client waitlist

And trust me, I didn’t have a marketing background when I started. 🙈

We dive into:
 ✨ How a random conversation on a road trip planted the idea for the business
 ✨ Landing my first few clients (with no website)
 ✨ The power of consistent Instagram posting—even when you don’t feel "ready"
 ✨ Why networking (even in small circles) is everything
✨ Growing fast, hiring fast... and what I learned the hard way about building a team
✨ Juggling business growth and pregnancy 

This episode is a real, honest look at scrappy beginnings, messy action, and how quickly things can shift when you just start—imperfectly.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Having the incredible Samantha Wills join us inside Golden Brands has been on my vision board since day one of starting this business — so you can imagine how surreal it felt to finally sit down with her for this conversation!

If you’re not already familiar with her, Samantha is an absolute creative force. She built her jewellery brand from the Bondi markets into a globally recognised empire, and is the author of my all-time favourite business memoir, Of Gold & Dust (I’ve read it four times!).

This interview has already become one of our most popular guest sessions inside Golden Brands — and honestly, it felt too good to keep behind closed doors. So I’ve decided to share it publicly on our podcast so you can listen in, too 💛

In this guest interview we cover:

• Samantha’s journey from creating jewellery at her kitchen table to building an internationally recognised brand.
•  The sacrifices, struggles, and mindset shifts behind her 12-year “overnight success” story.
•  How she navigates self-doubt, taps into creativity, and trusts her instincts in business.
•  The power of authentic storytelling, creating a brand people connect with, and standing out in a crowded market.
• Plus more…

Check out more from Samantha at: https://www.instagram.com/samanthawills/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for Golden Brands: https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If marketing feels hard right now—you’re not alone. Some strategies might be hitting, others missing… and you're wondering what to focus on to grow your business.

In this episode, I’m sharing what’s actually working right now for Golden Brands members. These aren’t theories—these are real, current strategies bringing in results across different types of businesses.

💡 Inside the Episode I cover:

✔️ What’s behind our members’ recent marketing wins
✔️ 5 marketing strategies you can try right now:

1. Niche SEO 
2. Cold Pitching 
3. Cross-Promo Emails 
4. Affiliate & UGC Collabs 
5. Strategic Collaborations 

These strategies are being used by real business owners—social media managers, VAs, service providers, and more—who are growing sustainably in today’s market.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership, doors are closing 17th April 2025 -  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In this episode, I’m pulling back the curtain on my bold new goal: growing Golden Brands to 1,000 members—and how one book completely changed the way I think about growth.

After reading 10x is Easier Than 2x by Dan Sullivan & Dr. Benjamin Hardy, I had a lightbulb moment. This wasn’t just another business book—it shifted my mindset in a huge way. Today, I’m sharing the key takeaways that inspired me to think bigger and create a new vision for Golden Brands.

Here’s what we dive into: 

✨ Why aiming for 10x growth simplifies your strategy
 🧠 How shifting your identity is the real starting point
 💡 The power of letting go of 80% of what you’re doing
 🤝 Why you can’t 10x alone—and how collaboration is essential
📈 How I’m mapping out the systems, team, and mindset needed for 1,000 members

I also talk about the emotional blocks that can pop up when setting audacious goals—and why I nearly talked myself out of this one.

This is the start of a new journey, and I’ll be documenting it with you as we go. If you’re a small business owner with a big vision, I hope this episode helps you to dream big. 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for April 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

If you’ve been following along for a while, you’ll know I’ve been on a journey to prioritise my wellbeing and reduce stress—and recently, I decided to take that to a deeper level.

In this episode, I share my personal experience diving into three different healing modalities:

✨ Reiki – What my first-ever session looked like
🌀 Hypnotherapy – A powerful, guided session that helped me explore childhood patterns, emotional blocks, and self-doubt.
🌬 Breathwork – A simple tool I now use almost daily to calm my nervous system 

This episode is all about trying new things to feel better, showing up better, and living more intentionally.

Whether you’re curious about energy healing or just want some new tools for managing stress, I hope this sparks something for you.

🎧 Tune in for the full story and a few laughs along the way!

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for April 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

This might not be the episode you expected, but yes—I’m seriously considering buying a motel! 🏨 It might sound crazy, and maybe it is, but the opportunity has presented itself, and we’re exploring it.

In this episode, I’m sharing:
 ✔️ Why this idea has been in the back of my mind for years
 ✔️ How a psychic, a friend’s motel purchase, and a random Trademe search led me here
 ✔️ The reality of motel ownership—the pros, cons, and challenges
 ✔️ What this could mean for Golden Brands and my current business commitments
 ✔️ Everything we are doing before deciding if this is the right business venture for us

Buying or selling a business is a huge move, and while this might not work out, I’m documenting the journey every step of the way. 

Tune in for the full behind-the-scenes breakdown! 🎧

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for April 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

This week, I’m taking you behind the scenes of our International Women’s Day event—breaking down what it cost, what we made, and if it was worth it...

Did we make a profit? No.
Did it cost us out of pocket? Yes.
Best goodie bags ever? Absolutely.
Did we work with amazing businesses & give back to Dress for Success? Yes!

Key Takeaways from Our Speakers:
✔️ Invest in a great accountant & financial planner
✔️ Have hobbies outside of business
✔️ Balance is a juggle—things go up and down, and that’s okay
✔️ Don’t follow competitors—stay in your lane
✔️ Move your body—morning workouts make a difference
✔️ A great team is everything—you won’t feel ready, but take the leap

I hope you enjoy this episode! 

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for April 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Feeling like your business is stuck, but you’re ready to go all in?

In this episode, I’m sharing the key strategies that have helped me—and our Golden Brands members—create real growth without the burnout.

I'm covering:

• The mindset shift that changes everything.
• Why perfection is slowing you down.
• The marketing moves to prioritise (before you spend on ads).
• The power of building your email list early.
• Why outsourcing before you're "ready" works.

If you’re serious about growing your business and taking ACTION, this one's for you.

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for May 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X