Before starting my first business, I worked in HR and recruitment, hiring nearly 1,000 employees across various different industries!

In this episode, I’m sharing the biggest lessons I learnt about hiring the right people—especially for small business owners who are thinking about growing their team. From avoiding common hiring mistakes to knowing who to hire first, this is a must-listen if you’re ready to bring on support (or even just thinking about it!).

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Over the past few weeks, I’ve been deep in a launch for Golden Brands—our membership opens just a few times a year, so these periods are intense! But whether you do launches or sell year-round, today’s episode has something for you.  

I’m breaking down key lessons from this launch, including:
✔️ Why showing up daily matters in a sales period
✔️ How different buyers need different messaging
✔️ The role of DMs, emails, and voice notes in closing sales
✔️ Why clear, concise messaging is key (especially on your website!)
✔️ The importance of top, middle, and bottom-of-funnel content

If you’ve ever struggled with selling in a way that feels natural, this episode is for you!

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Niching—it’s one of the biggest questions small business owners ask: Do I need a niche from day one? 

In this episode, I’m breaking it all down:
✔️ What a niche actually is (and why it matters)
✔️ My personal experiences with niching across multiple businesses
✔️ The pros and cons of niching early vs. keeping it broad
✔️ Common myths about niching (like “I’ll lose business” vs. “I’ll attract the right business”)
✔️ How to find your niche (without overcomplicating it)
✔️ Why positioning matters—even if you’re not ready to niche just yet

Plus, I’ll share some examples of how this could look for your business!

Whether you're at the start of your journey or considering refining your focus, this episode will help you figure out if niching is the right move for your business.

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Let’s talk about failure—because I’ve had my fair share.

In this episode, I’m sharing the story of my stock image business that never made a profit and eventually shut down. But instead of seeing it as a total loss, I now realise it was a stepping stone to everything I do today.

You’ll hear:
🚩 The biggest mistakes we made
💡 The lessons that shaped my current business
🤝 Why I thought a business partner would solve my struggles

If you’ve ever felt like something you tried in business didn’t work—this episode is for you.

Exciting Announcement!
Doors to the Golden Brands membership are currently open! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is for you. Head to www.goldenbrandsco.com/membership to join our waitlist.

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In this episode, I’m sharing my focus areas for marketing in 2025, with an emphasis on keeping things aligned, simple, and effective—without overloading my plate. 

I’m sharing the strategies I’m investing in to grow Golden Brands, including:

• PR and Brand Awareness
• Instagram and Meta Ads
• Expanding Channels
• Events and Partnerships
• SEO and Repurposing Content

This year is about staying consistent while also thinking outside the box to test new ideas. I’ll make sure to share updates throughout the year on what’s working and what’s not.

Don’t miss this episode if you’re looking for fresh marketing ideas to simplify and grow your business in 2025!

Exciting Announcement!
Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is for you. Head to www.goldenbrandsco.com/membership to join our waitlist.

Let's Connect:

Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

Exciting Announcement!
Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is your home. Through monthly masterclasses, inspiring guest interviews, a resource-packed hub, 1:1 business support days, and group coaching, we’ll help you build a business you love – one that’s profitable and sustainable. Head to www.goldenbrandsco.com/membership to join our waitlist.

Feeling overwhelmed by all the things in business? This episode is your reminder that keeping it simple is the key to aligned growth.

Here’s what we cover:

✨ Why “doing more” isn’t the answer—and how I realised I was overcomplicating my business.
✨ The power of aligned, intentional growth and focusing on what truly matters.
✨ Redefining success: Do you really need a team or office space, or is a freedom-based business your goal?
✨ Lessons from inspiring business owners who’ve built thriving, scalable businesses by keeping it simple.

Resources Mentioned:

• Company of One by Paul Jarvis – A must-read for simplifying and thriving.
• Sell Anything Online by Anita Sinker – Practical strategies for streamlining your sales funnel.

Links Mentioned:

• www.goldenbrandsco.com/membership
• Follow us on Instagram: @GoldenBrandsCo

Thanks so much for tuning in! If you found this episode helpful, I’d love for you to share it with someone who might need a little behind-the-scenes honesty in their business journey. 

Let’s make 2025 our year! 💛

Lisa 

X

Exciting Announcement!
Doors to the Golden Brands membership are opening in the first week of February! 🎉 If you're a small business owner in your early years, craving a supportive community to guide you, Golden Brands is your home. Through monthly masterclasses, inspiring guest interviews, a resource-packed hub, 1:1 business support days, and group coaching, we’ll help you build a business you love – one that’s profitable and sustainable. Head to www.goldenbrandsco.com/membership to join our waitlist. 

Welcome to Episode 50!

This one’s a little different – I’m diving into the real numbers behind Golden Brands in 2024. It’s not a “rags to riches” story (yet!), but a transparent look at what it really takes to build and grow a membership community.

Here’s what I’m sharing:

• Our biggest investments of the year – where the money went and why.
• The highs and challenges of hosting events (and what I’ve learned about making them more profitable).
• Why I’m still reinvesting everything back into the business and my vision for 2025.

It’s been a year of big milestones, lessons, and lots of growth. I’m opening up about what’s worked, what hasn’t, and how I’m taking those insights forward.

If you’ve ever wondered what it’s really like behind the scenes of a small business, this one’s for you. I hope it inspires and reassures you that growth takes time – and that every step is part of the journey.

Links Mentioned:

• www.goldenbrandsco.com/membership
• Follow us on Instagram: @GoldenBrandsCo

Thanks so much for tuning in! If you found this episode helpful, I’d love for you to share it with someone who might need a little behind-the-scenes honesty in their business journey. 

Let’s make 2025 our year! 💛

Lisa 

X

In this episode, I’m sharing my thoughts on what I believe is worth focusing on in your business this year and what we can happily leave behind.

We talk about the power of simplifying your strategies, staying true to your vision, and embracing authentic growth. There’s also a big focus on storytelling, building real connections, and making room for joy in your business. Plus, we chat about how collaborations, in-person events, and AI tools can shake things up in exciting ways.

On the flip side, it’s time to move away from spreading ourselves too thin, chasing vanity metrics, and undervaluing our services. 

This episode is a bit of a pep talk to kickstart your year with intention and clarity. Whether you’re simplifying your offers, rethinking your goals, or just trying to figure out your next steps, there’s something here for you.

Let’s make 2025 the year we stop playing small and step fully into what’s possible!

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

This episode is all about the framework I’ve created for success in 2025—and while it’s not a proven formula (I literally put it together over the weekend!), I’m confident it will help me navigate one of the biggest decisions I’ve faced in my business yet.

I’m sharing the challenges I’ve had to overcome, my dilemma about pricing and growth for the Golden Brands membership, and why I’ve ultimately chosen to focus on growing our community to 300+ members in 2025.

Plus, I’ll walk you through the mindset shifts and strategies that form my framework for reaching this BIG goal. From narrowing my focus to acting like my future self and prioritising aligned actions, this episode is packed with insights that you can apply to your own goals, too.

Let’s make 2025 the year we stop playing small and step fully into what’s possible!

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X

In this episode, I sit down with Jess, a mindset mentor, podcast host and female leader guiding women to live a life far from average. Through her programs, podcast, and social media, Jess empowers women to tap into their unlimited potential and create lives and businesses they truly love.

We dive into:

• Jess’s inspiring business journey and what led her to become a leader in the personal development space.
• The importance of upgrading your subconscious program for success in business—and how to get started.
• The most common mindset blocks holding female entrepreneurs back and practical steps to overcome them.
• Jess’s top advice for anyone ready to step into a more aligned, inspired, and fulfilling life.

This conversation is packed with powerful insights, practical advice, and the motivation you need to start making meaningful changes today.

I hope you love tuning in to this conversation!

Check out more from Jess at: https://www.jessmartin.com.au/
Jess's podcast: https://open.spotify.com/show/16cjopqzqBgyKDkSwWmQbQ?si=0af82ed5786d4698&nd=1&dlsi=6afb2c47ac634283

Let's connect:
Golden Brands Website: www.goldenbrandsco.com
Follow us on Instagram: https://www.instagram.com/goldenbrandsco/

Join the membership waitlist for February 2025:  https://goldenbrandsco.com/membership/

Here's to creating your golden success story. 

Thanks for listening! 

Lisa X