A Guide to B2B Podcasting

In this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some of the guiding principles that have helped him successfully interview hundreds of guests.

With the proliferation of interview-form podcasts, people may get the impression that all you need to pull off a podcast is some research on your guest and a list of good questions.  And while it’s true that research and solid questions are at the core of all interviews, you’re going to have to bring more to the table than that if you want to have truly engaging and thoughtful conversations.

In addition to offering examples of good questions that every podcast host should consider having in their locker, Jake offers important starting points for the beginning and end of every interview. He also uses lessons he learned from journalism school to help make questions more insightful and engaging, rather than just the next one on your list.  Following your curiosity, he says, consistently leads to better interviews.

Have a topic you want to see us cover on the podcast? Write to our host at [email protected]

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

In this first episode of A Guide to B2B Podcasting, Jake Jorgovan, Founder of Content Allies, gives us a preview of what we can expect from future podcast episodes.

Jake firmly believes that “podcasting is the new blogging.” He recalls the long learning curve that many businesses faced when that medium first became popular as a customer acquisition tool.

This podcast will provide a knowledge base for this ever-changing, ever-growing medium. It will cover:

Jake has had to learn many of these lessons in servicing Content Allies clients, which range in size from startups to Fortune 500 companies. On the enterprise side, Jake has helped clients with every aspect of podcasting, from strategy to consulting to recording to release. With startups and mid-market businesses, he’s helped set up interviews with relevant players in an industry, unlocking podcasting as the little-known networking-based tool for building relationships and acquiring customers.

With such a range of clients, not every episode will be relevant to you―and that’s okay. Simply pick the ones that are most important to you and listen away!

Have a topic you want to see us cover on the podcast? Write to our host at [email protected]

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com