On this episode, host Jake Jorgovan discusses what and how you should consider the publishing frequency for your B2B podcasts.

Jake recommends publishing each episode with a business objective in mind. B2B listeners are cut from a different cloth than B2C listeners, and as such consume content differently. They are looking for targeted content that addresses specific topics and serves specific purposes.

With these business objectives in mind, your publishing frequencies will vary. Publishing twice per month is the most common we see with B2B companies and large enterprises, and Jake recommends this cadence as it offers a lot of other opportunities with timeline, strategy, and execution. You could even explore partnerships and PR initiatives.

This episode also discusses other cadences and their benefits.

Have a topic you want to see us cover on the podcast? 

Write to our host at: [email protected]

This episode is brought to you by Content Allies.

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

On this episode, host Jake Jorgovan shares a proven promotional model to grow your B2B podcast.

As the CEO of a B2B podcast agency, Jake often comes across businesses using B2C methods to grow their podcasts. One way is by pouring thousands of dollars into Spotify, Facebook and Google ads. These platforms offer great benefits, but they’re not designed to drive value for B2B companies.

Jake proposes trade publication syndication. This promotion model involves partnering with the leading trade publications in your industry to co-present and promote your podcast to their audience. In essence, it’s a WIN/WIN relationship where the publication gets industry-specific content and your podcast is promoted to your specific target audience.

This episode provides useful information to help B2B companies explore effective ways of promoting their podcast.

Have a topic you want to see us cover on the podcast? Write to our host at [email protected]

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

In this episode of A Guide to B2B Podcasting, host Jake Jorgovan talks about the paralysis and/or wrong approaches some companies have when contemplating a podcast strategy and plan. He explains the process he goes through with each customer at Content Allies to set up every podcast for success. The process includes:

Jake also knows that corporate approval often needs PowerPoints, so an additional step in the process can be added of a personalized deck which the client can take to the decision makers for approval. The deck covers:

Jake ends the episode by stressing the importance of “done” being better than “perfect” and why the rawness of the podcast medium doesn’t need perfection.

Have a topic you want to see us cover on the podcast? Write to our host at: [email protected]

This episode is brought to you by Content Allies.

In this episode of A Guide to B2B Podcasting, host Jake Jorgovan goes through a step-by-step process for those who want to produce an enterprise-level podcast using the best practices in the industry. If you want a copy of that checklist you can email him at the email address below.

Key elements of that checklist include:

One of the fears that many have when first tasked with podcast responsibilities is lack of experience. Most people have never had to deal with that before. This episode goes a long way to alleviating that fear by providing useful information to help even the most inexperienced get a podcast episode completed from start to finish.

Have a topic you want to see us cover on the podcast? Write to our host at: [email protected]

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

In this episode of A Guide to B2B Podcasting, David “Ledge” Ledgerwood and Jake Jorgovan discuss the various ways that podcast interviews can lead to revenue.

Ledge and Jake discuss how podcast interviews can lead to:

But all of these possibilities begin with truly adding value. While one of the more obvious ways you will add value is through all the social sharing of the podcast interview, you can also reach out to collaborate further on content for them or perhaps make a useful introduction.

Ledge also addresses the “hard sell” fear that many might have about a more direct approach, noting that it’s okay to be honest about the fact of what you do for a living, and that you’re not just pitching to pitch, but because you think there might be a win/win situation.

Have a topic you want to see us cover on the podcast? Write to our host at [email protected]

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

In this episode of A Guide to B2B Podcasting, Jake Jorgovan shares some basic strategies to help your podcast reach the ears of more listeners.

While there isn’t a magic strategy to get you thousands of downloads overnight, there are some basics that every podcast should cover, including:

Jake shares several other helpful strategies, including the most powerful one you can use to get traction and new audiences more easily. He also shares strategies for those with not a lot of budget but a lot of time, and those with a lot of budget and not a lot of time.

Have a topic you want to see us cover on the podcast? Write to our host at [email protected]

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

In this episode of A Guide to B2B Podcasting, host Jake Jorgovan discusses the most popular podcasting formats and what you should consider when creating a B2B podcast.

Jake goes into depth on the two most popular podcast formats: the highly-produced, highly-scripted mass appeal type (think This American Life) and the interview-based networking type (think The Tim Ferriss Show). He also gives helpful insights into other variants that could be perfect for you and your business, including:

There’s also helpful “don’t do this” advice sprinkled throughout the episode.

Have a topic you want to see us cover on the podcast? Write to our host at [email protected]

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

In this episode of A Guide to B2B Podcasting, Jake Jorgovan gives a list of important assets and resources you should have on hand to successfully launch, build, and maintain your B2B podcast. These include:

Jake offers many more items which for many will come as afterthoughts―or worse, “I never would have thought of that.” The best B2B podcasts sound and look professional across every channel and medium. That can only be achieved by creating podcast brand guidelines that are consistent and standardized across the entire organization.

Have a topic you want to see us cover on the podcast? Write to our host at [email protected]

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

In this episode of A Guide to B2B Podcasting, Jake Jorgovan shares the checklist that all large enterprises should keep in mind when creating and distributing podcasts of any kind.

We are in a golden era for podcasting, similar to where blogging was 10-15 years ago. Back then, marketing and communication departments had to figure out how to speak this new language of marketing. Podcasting is the new marketing, and the process of creating and distributing those podcasts needs to be learned and standardized, particularly at Fortune 500 companies and other large enterprises.

Jake covers an entire playbook of considerations for those who are looking to create clear, understandable processes for how podcasts get created and let out into the wild beyond the company walls, including:

He touches on another half dozen considerations that most enterprises never think of. And why not? In part because they aren’t specialists in podcasting, but more importantly, as noted above, it’s a new era and many marketing and communication departments are still learning. (Thankfully Jake enjoys sharing information about it all on this podcast!)

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com

In this episode of A Guide to B2B Podcasting, Jake Jorgovan gives you the basics behind using your podcast microphone.

While a lot of people may think that “radio voice” is something you’re either born with or you’re not, the truth is that your microphone and how you use it can make you sound like you’ve got that right kind of voice.

Jake offers three specific techniques to get the best sound out of the equipment you are using, one of which is how close you are to the mic. He demonstrates in real-time the advantages of being close to the microphone and the disadvantages of being far away.

If you want to have that smooth radio voice in your podcast interviews, listen to this value-packed episode.

Have a topic you want to see us cover on the podcast? Write to our host at [email protected]

Content Allies helps B2B companies launch revenue-generating podcasts. From startups to Fortune 500s, we have helped some of the world's leading companies build and run profitable podcasts. Contact us for your free podcast consultation at ContentAllies.com