Welcome to an audio-led edition of Unmade. Today we hear from adland satirist Rob Mayhew about making it in the creator economy, why he loves TikTok and LinkedIn, and how Facebook is just too greedy.

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‘We need a new playbook’ - Rob Mayhew on how agencies are failing to make the most of the creator economy

In the extremely niche specialty of advertising industry satirist, Rob Mayhew is the leading light.

The agency creative turned TikTok and LinkedIn creator has amassed a dedicated following in the English-speaking marketing world.

Mayhew started his career in the UK in a below the line agency, before cutting his teeth as a social media strategist. He found his place as a content maker during Covid lockdowns by satirising adland and agency culture.

He now mainly works with B2B brands including Adobe, WeTransfer and Sitecore looking to tap into his burgeoning followings particularly on TikTok and LinkedIn.

In the podcast conversation with Tim Burrowes, Mayhew discusses his forthcoming keynote at next month’s Mumbrella360, what marketers are getting wrong when they jump on social media trends, and why he is no fan of Facebook.

He explains: “I'm a huge fan of TikTok. It's my favorite platform, closely followed by LinkedIn and then YouTube. Meta, Instagram, I'm kind of not really a fan of… I just feel like they're greedy.”

* Mumbrella360 is from May 27-29. Find out more here.

Time to leave you to your day. Today’s podcast was edited by Abe’s Audio.

If you’d like more from me in your ears, last night’s edition of the Mumbrellacast is now in your favorite podcatcher. Hal Crawford and I discuss Facebook’s ghost stores; Ben Shepherd’s proposed walled garden for premium advertising; and Albo’s love of newspapers.

I’ll be back on Saturday with Best of the Week

Toodlepip…

Tim Burrowes

Publisher - Mumbrella + Unmade

[email protected]

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