A Marketing Podcast with Matt Coco

A Marketing Podcast with Matt Coco episodes:

• 02.01.2017

  Session 40: Adopting Social Media for Your Small Business

  In session 40 of A Marketing Podcast, I focus on some of the hurdles that small businesses have when adopting social media. I also talk about the difference between the major social channels in regards to the type of messaging...

  
• 01.17.2017

  Session 39: Digital Marketing Setup – Setting up Google Analytics

  In session 39 of A Marketing Podcast I walk through setting up Google analytics and claiming your Google business as part of your marketing platform setup. Ensuring that you can monitor and review your website’s traffic and interactions with various...

  
• 01.10.2017

  Session 38: 2017 and Small Business Digital Marketing Setup – Part 1

  In session 38 of A Marketing Podcast, I provide an overview of how the year is going to unfold for the show. I also get started on the first theme of the year, digital marketing setup. In particular the setup...

  
• 12.07.2016

  Session 37: 2016 Year in Review, and the 2017 plan

  In session 37 of A Marketing Podcast, I give you a quick review of the year of 2016. I also talk about the plan for 2017 and what I have in store for you all. 2016 Review Thank you to everyone who tuned...

  
• 11.29.2016

  Session 36: 2017 Marketing Strategy Development

  In session 36 of A Marketing Podcast, I’m talking about 2017 Marketing Strategy Development. It’s that time of year to get your strategy developed and ready for the new year. In this session, I walk through the strategy template I’ve...

  
• 11.15.2016

  Session 35: A Scientific approach to advertising

  In session 35 of A Marketing Podcast I’m talking about executing a scientific approach to advertising. The approach provides you with a way to constantly compare and contrast the many different options and approaches there are to performing advertising, both online...

  
• 11.02.2016

  Session 34: A Customer Marketing Discussion

  In session 34 of A Marketing Podcast I talk Customer Marketing Overview. I go over when customer marketing kicks in and things to consider to deliver the right message to your current customers in order to achieve up-sells and additional...

  
• 10.25.2016

  Session 33: Awareness marketing – Not just impressions

  In session 33 of A Marketing Podcast I talk about awareness marketing and how it’s more than just paying for impressions. I touch on the differences between brand awareness and issue awareness, as well as some thoughts on getting the...

  
• 10.18.2016

  Session 32: The Power of a CRM in Marketing

  In session 32 of A Marketing Podcast I talk about the power of a CRM tool in your marketing. I cover what a CRM is and how to sue it help develop marketing insight and even how to use it...

  
• 10.11.2016

  Session 31: Happy Thanksgiving (Canadian Edition)

  It’s Thanksgiving here in Canada! So naturally I was laid out on the couch full of turkey and didn’t get to putting together a full session for you to listen too. Sometimes you simply need to lay back and hang...

  
• 10.04.2016

  Session 30: Micro-moments marketing for small business

  In session 30 of A Marketing Podcast, I’m talking about micro-moments marketing and how to execute marketing that focuses on converting consumers in the micro-moments they have every day. By the end of this session you’ll understand what a micro-moment is...

  
• 09.23.2016

  Session 29: Delivering value in content marketing

  In session 29 of A Marketing Podcast, I focus on making sure that you’re delivering value in content marketing campaigns. It’s not about putting out lots of content, it’s about developing valuable content and distributing that content to your audience. Session 29:...

  
• 09.16.2016

  Session 28: Do you have a Marketing Funnel?

  In session 28 of A Marketing Podcast, I’m focusing the marketing funnel. I provide an overview of what a funnel is, the different types of marketing funnels, as well as creating your own marketing funnel. Session 28: Do you have a Marketing Funnel? What...

  
• 09.09.2016

  Session 27: Getting Started in Marketing Automation

  In session 27 of A Marketing Podcast, we’re talking Marketing Automation. In particular getting started in marketing automation. My goal for this show was to help you understand if marketing automation is something for you and your business and how to...

  
• 09.02.2016

  Session 26: What is Remarketing?

  In session 26 of A Marketing Podcast, it’s time to talk about what is ReMarketing. I get into the strategic approach to ReMarketing and the different ways to apply remarketing strategically. I also discuss what it takes to setup remarketing and...

  
• 08.26.2016

  Session 25: Twitter Ads – Advertising on Twitter

  In session 25 of A Marketing Podcast, Part 6 of How to advertise your business online, I’m talking about Twitter Ads. I walk you through your options within the platform and setting up your first campaign. Session 25: Twitter Ads –...

  
• 08.19.2016

  Session 24: LinkedIn Advertising Overview

  In session 24 of A Marketing Podcast, Part 5 of How to advertise your business online, I’m talking about LinkedIn Advertising. Some of the options you have within the platform, as well as the unique targeting features that are available...

  
• 08.12.2016

  Session 23: Getting Started with Facebook Advertising

  In session 23 of A Marketing Podcast, Part 4 of How to advertise your business online, I’m talking about getting started with Facebook Advertising. I walk through the options available to you and the setup of a campaign. Session 23: Getting...

  
• 08.05.2016

  Session 22: Display advertising 101

  In session 22 of A Marketing Podcast, Part 3 of How to advertise your business online, we’re going to focus on Display advertising 101. From the things to consider before you setup your display advertising campaigns, to the actual setup...

  
• 07.22.2016

  Session 21: Search Engine Marketing

  In session 21 of A Marketing Podcast we’re on to Part 2 of How to advertise your business online. We’re going to focus on Search Engine Marketing (SEM) in today’s session. From setup to configuration and management. I had the pleasure...

  
• 07.14.2016

  Session 20: How to advertise your business online

  In session 20 of A Marketing Podcast we’re starting a 6 part series about How to advertise your business online. In this session I’ll provide an overview of advertising online and what you need to consider and setup before you...

  
• 07.08.2016

  Session 19: A chat with Jonathan Lacoste of Jebbit.com

  In session 19 of A Marketing Podcast I chat with Jonathan Lacoste of Jebbit.com. In the interview we discuss micro-moments, interactive content, developing customer insights, marketing automation, as well as how Jebbit puts this all together in one place for you...

  
• 07.01.2016

  Session 18: Social media listening – Getting started

  In session 18 of A Marketing Podcast I discuss how to get started in Social Media Listening. I identify several tools you can use to perform your listening as well as an approach as to how you can listen to develop actionable...

  
• 06.24.2016

  Session 17: SEO 101 – Getting started in Search Engine Optimization

  In session 17 of A Marketing Podcast I discuss how to get started in Search Engine Optimization. This is your SEO 101 course as I walk you through the three basic progressions to optimizing your website in relation to your search engine...

  
• 06.17.2016

  Session 16: Starting social media for small business

  In session 16 of A Marketing Podcast I discuss starting social media for small business. How to get started, some of the basic strategy behind your social media, hint it’s about community. I also talk abut what you need to...

  
• 06.10.2016

  Session 15: Customer Journey Mapping and Omni Channel Marketing

  In session 15 of A Marketing Podcast I discuss what customer journey mapping and Omni channel marketing is all about. First I dig into two methods to understanding the shopper journey, and then how to develop the journey for your...

  
• 06.03.2016

  Session 14: All about digital inbound marketing

  In session 14 of A Marketing Podcast I discuss what digital inbound marketing is from a comprehensive, full life-cycle, point of view. I dig into each section of an inbound marketing campaign, from advertising to ROI calculations. Session 14: Show Notes What is...

  
• 05.27.2016

  Session 13: What is content marketing?

  In session 13 of A Marketing Podcast I discuss what content marketing is and how you can get started. I also review 8 different types of content marketing and what they are used to achieve. I go into depth on...

  
• 05.20.2016

  Session 12: What is email marketing

  In session 12 of A Marketing Podcast I talk all about email marketing strategy. I go over the objectives that any email marketing strategy should work to achieve, and review 6 email marketing strategies that you can implement for your...

  
• 05.13.2016

  Session 11: Setting up your online presence

  In session 11 of A Marketing Podcast I discuss the role that your website plays in your marketing, as well as walking you through the set-up of your business’s online presence. I focus on setting up your visual brand elements, your...

  
• 05.06.2016

  Session 10: Executing your marketing strategy

  In session 10 of A Marketing Podcast I discuss how to write your executive summary as well as how to execute your strategy now that we’ve put in all the work to develop it! The execution includes the setup, the monitoring...

  
• 04.29.2016

  Session 9: What should I budget for marketing

  In session 9 of A Marketing Podcast I discuss how to develop a budget for marketing using one of three different calculations/methods. At the end of this session you’ll have developed a budget that suites your business and delivers on what we’ve worked...

  
• 04.22.2016

  Session 8: Tactical and Campaign Planning

  In session 8 of A Marketing Podcast I discuss tactical and campaign planning and strategies as part of your marketing strategy. This is the section of your marketing strategy to provide further guideline to the execution of your marketing mix...

  
• 04.15.2016

  Session 7: Developing a marketing mix

  In session 7 of A Marketing Podcast I discuss the development of a marketing mix as part of your marketing strategy. The marketing mix is the biggest and most complex part of your strategy. In this session I break down the...

  
• 04.08.2016

  Session 6: Creating your unique selling proposition

  In session 6 of A Marketing Podcast I discuss what a USP or Unique Selling Proposition is and why you need one. I walk you through creating your unique selling proposition and 3 simple questions you need to answer. As well,...

  
• 03.31.2016

  Session 5: Performing a marketing SWOT analysis

  In session 5 of A Marketing Podcast I discuss performing a marketing SWOT analysis as part of your marketing strategy. I walk through why your need to do one, and what you will get out of the process. I also...

  
• 03.25.2016

  Session 4: Understanding and developing your target audiences

  In session 4 of A Marketing Podcast I discuss developing your target audiences as part of your marketing strategy and how to build out each audience to help you develop your marketing mix later in the strategy. I help you understand...

  
• 03.18.2016

  Session 3: Establishing goals and objectives

  In session 3 of A Marketing Podcast I discuss how to establish marketing goals and objectives as part of your marketing strategy. I review the reasoning behind having both goals and objectives and how they differ from each other. I...

  
• 03.11.2016

  Session 2: What is a marketing strategy and why do I need one

  In session 2 of A Marketing Podcast I go over What is a Marketing Strategy is and why you need, especially as a small business. I also introduce you to the marketing strategy structure that I have developed over many...

  
• 03.04.2016

  Session 1: Welcome to the show

  In session 1 of A Marketing Podcast I go over what the show is all about and who will get the most out of it. I also provide insight into my career in marketing, from Brisbane Australia to Calgary Alberta, and I review...