Season 3: The TAG Heuer Monaco | In this episode, we look at why the names ‘Monaco’ and ‘Steve McQueen’ have become inseparable decades after the watch and the superstar were brought together. We begin at Circuit de la Sarthe, home to the 24 Hours of Le Mans, and go all the way to the silver screen, where Steve McQueen wears the culture-defining Monaco in the movie ‘Le Mans’.

Image: Heuer Monaco, Reference 1133B

Show notes:

0:50 1970: Steve McQueen in Le Mans

1:07 McQueen’s passion project, ‘Le Mans’  

2:28 McQueen meets Joe Siffert

3:15 McQueen wears the Monaco

3:48 ‘A tough sell’

5:32 The evolution of the Reference 1133B  

6:02 Pinning high hopes on ‘Le Mans’

6:46 Plans to discontinue the Monaco

Season 3: The TAG Heuer Monaco | This season, we explore the history and heritage of the storied TAG Heuer Monaco. Flash back to 1969. As manual wind watches were losing ground to automatic models, Jack Heuer and an unusual team of collaborators established ‘Project 99’. This led to the creation of the now legendary Calibre 11 automatic chronograph movement and of course, the birth of the Monaco.

Image: Heuer Monaco, Reference 1133B Chronomatic

Show notes:

0:52 Manual wind vs. automatic

1:20 Enter Jack Heuer

2:08 Switching to automatic

2:17 Project 99 and the Calibre 11

3:02 The Monaco debut

3:37 What made the Monaco unique

4:29 The creative visionaries who wore the Monaco

4:48 A standout blue dial

5:54 Why Chronomatic?

6:16 Chronomatic: a collector’s delight

Season 1: The TAG Heuer Carrera |

It’s the season finale, so we’ve decided to wrap up this epic story of the Carrera with something different. To celebrate the collection’s 60th anniversary, we’ve released a very special book titled TAG Heuer Carrera: The Race Never Stops. Actually, this isn't just any book; it's a time machine that takes you through the captivating history of the Carrera. Over six chapters, each representing a decade in the life of the collection, the book uncovers the enduring legacy of the Carrera.

To give you a taste of what to expect from this book, Nicholas is going to share three extracts. From the Carrera Panamericana in Mexico to the Sebring Raceway in Florida to Maranello, the home of Ferrari in Italy, each of these extracts explore how the Carrera’s history was written on the racetrack. Ready? Let’s get this show on the road

You can find TAG Heuer Carrera: The Race Never Stops in TAG Heuer boutiques and selected bookstores around the world: https://www.tagheuer.com/int/collection-carrera/carrera-book.html

Season 2: TAG Heuer and the ocean |

This time, we travel back to The America’s Cup in 1967. It was the year the racing yacht Intrepid stormed to victory. To commemorate Emil Mosbacher’s triumph, Heuer produced the iconic Reference 7754, or the Heuer Skipper. A timepiece that forever sealed TAG Heuer’s relationship with the ocean and sailing.

Image: Heuer Skipper, Reference 7754

Show notes:

0:40 The 1967 America’s Cup 

2:20 Heuer Reference 7754, or the Heuer Skipper

4:16 The legacy of the Skipper  

4:45 The evolution of the Skipper  

Discover our latest model of the TAG Heuer Carrera Chronograph Skipper on tagheuer.com.

Season 2: TAG Heuer and the ocean |

In this episode, we explore the legacies of a range of Heuer chronographs with tide indicators. From the Seafarers of the 1950s and 1960s to the Solunargraph and the Mareograph, we sail through a decade of iconic timepieces.

Image: Heuer Seafarer, Reference 346

Show notes:

0:50 Meet the Heuer Seafarer

2:48 Reference 2444, the next iteration of the Seafarer

3:50 The iconic Reference 2446 Seafarer from the 1960s

4:47 The last Seafarer

5:07 The Solunargraph  

5:43 The Mareograph

Season 2: TAG Heuer and the ocean |

In this second season, we explore TAG Heuer’s intimate connection with the ocean. We turn the clocks back to 1949, when Heuer was creating watches for Abercrombie & Fitch. Discover how a watchmaker, a physics teacher, and a passion for fishing and mushroom hunting led to the birth of the Solunar, the first wristwatch with a permanent tide indicator.

Image: Heuer Solunar, 1949 Reference 

Show notes:

0:42 The Abercrombie & Fitch years

1:10 A challenge from Walter Haynes, President of Abercrombie & Fitch

1:59 How a tide indicator works 

2:42 Mushroom hunting and a school physics teacher

3:14 The Solunar

4:30 The tide indicator on the Solunar

Season 1: The TAG Heuer Carrera |

Live from Watches & Wonders in Geneva, Nicholas explores the revolutionary thinking behind TAG Heuer’s latest Carrera novelties: the TAG Heuer Carrera Chronograph and the TAG Heuer Carrera Chronograph Tourbillon. Discover how the Swiss watchmaker is writing a new, exciting chapter in the story of the Carrera.  reimagined the Carrera for the future.

References featured in the episode: 

TAG Heuer Carrera Chronograph, Reference CBS2212.FC6535 (Image)

TAG Heuer Carrera Chronograph, Reference CBS2210.FC6534

TAG Heuer Carrera Chronograph Tourbillon, Reference CBS5010.FC6543

Show notes:

0:10 Live from Watches & Wonders 2023

0:26 The Carrera journey 

0:52 Three new Carrera references   

1:18 One chronograph, two different takes

1:51 Hello, revolutionary ‘Glassbox’

2:11 The ‘reverse panda’ returns

2:44 Meet TH20-00, the newly evolved version of the Heuer 02 movement

3:19 The new TAG Heuer Carrera Chronograph Tourbillon

Season 1: The TAG Heuer Carrera |

This episode focuses on the special relationship between Porsche and TAG Heuer and their official partnership in 2021. While it’s by chance that the name ‘Carrera’ is central to both brands, their passion for technology and innovation is what made them destined for collaboration. 

Image: TAG Heuer Carrera Porsche, Reference CBN2A1F

Show notes:

0:35 TAG Heuer & Porsche: a shared history of innovation 

1:03 Young entrepreneurs: Edouard Heuer and Ferdinand Porsche   

1:19 Carrera: A shared origin story

1:49 Products that perform under pressure   

3:13 1969: Launch of autochronograph & Porsche 917    

4:17 1980s: Heuer x McLaren    

4:32 1983: McLaren x Porsche  

5:17 1990s: both companies go through organizational restructuring  

5:31 1996: Carrera relaunch and Porsche 911 new generation

Season 1: The TAG Heuer Carrera |

Discover TAG Heuer’s journey from an accessible watchmaker in the 1990s to a high-end brand under LVMH in the early 2000s. At the center stood the Carrera and the Monaco V4 - TAG Heuer’s pillars of innovation and luxury. 

Image: TAG Heuer Carrera, Reference CAR2C10.FC6323

Show notes:

0:35 Late-2000s: Carrera as the foundation for new technologies 

1:15 From accessible to luxury with LVMH     

1:41 Monaco V4 and new Carrera watches 

2:35 High frequency chronograph  

3:07 Unique magnetic pinions   

4:15 Carerra: the archetypal chronograph  

Season 1: The TAG Heuer Carrera |

In this episode, we travel back to a challenging time for the company, which led to the departure of Jack Heuer from the family business. And the creation of TAG Heuer. A decade later, the strong desire to strengthen the brand identity was finalized by the return of both the Carrera and Jack in 1996 at the Monza Grand Prix. 

Image: TAG Heuer Carrera, Reference CS3110

Show notes:

0:29 Arrival of quartz watches puts pressure for Swiss watchmakers 

1:14 Financial pressures and departure of Jack Heuer from the company   

2:13 The birth of TAG Heuer

3:16 Monza Grand Prix 1996: the return of the Carrera  

3:40 2447 Carrera makeover   

4:29 1996: Jack Heuer returns