June 08, 2023

A Mother-Daughter Side-Hustle & the Under-Serviced Tween Market

33 minutes

For this episode, Andryanna chats with Jen DeFrenza, CEO and the mom of the mother-daughter team from Girl E Kits.

Together with her daughter Talia, Jen provides emergency first period kits for girls, along with camp kits, post-natal kits and other offerings to support and advocate for all women, especially young girls and tweens.

They discuss:

how the idea for Girl E Kits came about and how she began this business with her daughter;

the under-serviced tween market and how Jen is looking to grow and serve this market to fill unmet needs;

when entrepreneurship and motherhood collide - the challenges and the blessings Jen has faced in running a business with her daughter; and

the advice she has for you for broaching this conversation, making the topic about getting your period more comfortable, "being period positive" and trying to eliminate the stigma around periods.

Find Girl E Kits Online

GirlEKits.com

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By Andryanna Gonko

66 ratings