It’s a new day, and the nation’s most trusted media institution has some new direction. Sylvia Bugg was named the Chief Programming Executive and General Manager of General Audience Programming in winter 2020. She will take on PBS’s programming strategy for broadcast to focus on PBS’ role as a provider in service of the people. PBS is currently facing criticism for a lack of diversity in content which Bugg acknowledges and insists, “PBS content should be reflective of the audiences that we serve’. Will Bugg’s leadership address the need for more inclusive programming and how will Congress budget their values when it comes to PBS’ future? Investing in public media as a public good could signal a new day for PBS’s future.

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