A New Direction
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A New Direction episodes

  • Designing Your Team for Everyone’s Success
    Building a Team is Not Easy, and It Must Be Intentional
    If you have ever tried to build a team from the ground up, then you know first hand the difficulties and challenges you can face.  And in today's business environment building a team can even be more challenging as more and more teams are some combination of remote and in office a "hybrid" if you will.  What are the principles when trying to build a new team?
    On this episode of A New Direction Chief Potential Officer of Kevin Eikenberry group, Kevin Eikenberry is listed as one of the Top 30 Leadership Professionals by Global Gurus joins us, as well as co-author Wayne Turmel cofounder of the Remote Leadership Institute.  Kevin and Wayne help us understand that there are many components and questions that you should be asking before you build a team.
    For example: Have you considered the culture?  What is that going to look like for the team?  What does bringing on a new team member do to the team?  How do you get everyone to buy in?  How are you going to execute your plan?  What about communication?  Collaboration?  Cohesion?  How is that going to look?  There simply is more to the story than just building a team.
    Then you may have to ask yourself, what if you have an existing team and you want to alter the culture?  Maybe you have new leadership?  Maybe it's a merger?  Now what do you do?  What questions should you be asking?  What are the roles of leadership?  What role does everyone else play in creating this new culture?
    Clearly attempting to create a new team is not going to be easy in a hybrid world.  But Kevin and Wayne will help us sort it out.  If you would like to have the questions that Kevin and Wayne ask to help you design your team you can click on over to https://longdistanceteambook.com/questions
    A Book that Can Help Design or Redesign Any Team in Any Industry
    Kevin Eikenberry and Wayne Turmel's book "The Long-Distance Team: Designing Your Team for Everyone's Success" is a guide, and practical tool kit for anyone who wants to build a new team, or having to redesign an existing team.  
    The questions that the author's ask in each section of the book are thought provoking and really help those in leadership and beyond come to grips with those areas in building a team that are often overlooked and ignored.
    The Long Distance Team has been written certainly with the remote/hybrid in mind.  But after I read and outlined the book, I have found that the practical principles are so sound and solid, that these questions and suggestions can be applied to any team regardless of remote or in the office.
    I really enjoyed this book and have taken to heart the lessons and will be applying them to my current work in redesigning a current team that will be going through a leadership transition.
    Special Thanks to our sponsors of A New Direction…Please reach out to them and say thank you!
    EPIC Physical Therapy, they not only have the latest technology, they are certified and trained to have the latest therapeutic techniques.  Regardless if you just need to move a little better, are recovering from an injury or surgery, a weekend warrior, or a professional athlete.  EPIC PT will provide you with a customized treatment specifically designed for you.  Are you ready for EPIC Relief, EPIC Recovery and EPIC Results?  Then head on over to EPIC Physical Therapy.  www.EPICpt.com
    Linda Craft Team, Realtors they literally are a locally owned independent real estate company,  that serves the world.   How can a small company serve the world?  They have created relationships with the best real estate experts in the world to help you regardless of where you live get the best person possible.   Head on over to www.LindaCraft.com
    56 min
  • Communication Can Overcome Conflict…Here’s How
    Using Better Communication to Overcome Conflict in Every Area of Our Life and Business
    We live in a world of a communication divide. Just turn on or read the news and we read how there is conflict. One side says something they believe in the other side digs in their heels and shout back what they believe in. No matter where we turn what we really here is "they are wrong" and "we are right".
    There is very little civility in differences of opinion. Even with those who work in government will resort to "eye rolls" and "call names", and these "adults" can justify their reasons for doing so. And at the end of the day nothing gets solved. We just dig in a little deeper depending on the side you are on.
    The business world is not different. CEO's demand their way. Rather than communicating with empathy they simply dictate what will be and how it will be. The employee too makes demands. They see things differently and in retaliation quietly quit, move on, or simply just ghost their jobs.
    Conflict is everywhere. Is there a solution? Yes, there is and it comes from the analogy of the river. And on this episode of A New Direction, Mediator, Coach, Professor, Leadership Trainer Denise Blanc gives helps us navigate the dangerous rough waters of conflict through effective communication. From her book "Riverlogic"
    Denise Blanc's Book "Riverlogic: Tools to Transform Resistance and Create Flow in all of our Relationships" is an amazing, insightful book that will challenge everyone who is honest enough to look at themselves and realize that they have work to do when it comes to communication. 
    The book's true first question is really not on the one's we communicate with, but focuses on what the one part of the conversation we can actually control...and that is ourselves.  
    The truth is who "present" are we in every conversation?  Are we really listening?  Are we listening beyond what the other person is saying and getting their emotional communications too?
    Then comes the questions in conflict.  What is our attitude?  Is it, win at all costs?  Do we feel have to be right?  Do we feel if we show vulnerability that somehow we may lose?  Or maybe we feel that we are somehow compromising ourselves if we openly listen to the opinions of others without responding?
    The fact is our communication in conflict doesn't have to be either or.  Or communication in conflict can be simply listen and not respond.  Putting our emotional attachment to our arguments aside and simply listen without compromising our values.
    Riverlogic is for everyone for sure.  But for those in leadership, consultants, coaches, CEO's, salespeople and more.  Riverlogic will help your communication skills and be able to reduce conflict and build and strengthen your relationships.  Get your copy!
    Please reach out and thank the sponsors of A New Direction:
    EPIC Physical Therapy  Whether you just need some guidance to get in better shape, you have an injury or recent surgery, or you are an elite athlete getting yourself back into the game, the certified experts coupled with the latest start of the art equipment will help you get you where you want to be.  EPIC relief.  EPIC recovery.  EPIC results.  That is EPIC Physical Therapy.  Head on over to www.EPICpt.com and learn more!
    Linda Craft Team, REALTORS, for more than 38 years they have helped thousands of people all over the world transition in life.  And lets face it when it comes to buying and selling real estate it is a life transition.
    Completely locally owned and unaffiliated Linda and her expert team can help you find the best expert in real estate regardless of what company they work for.  Just one more reason why for more than 38  years they have the world wide reputation as the “legends of customer service”.  Give them a call!  Click on over to www.LindaCraft.com
    56 min
  • How to Create a Career with Purpose at Any Stage of Life
    Leave Your Job and Create a Career with Purpose
    You are at a party or event on a Sunday afternoon. You are enjoying the company around you. It is filled with laughter and enjoyment. Then the party starts to wind down. People are leaving and then it hits you...
    You have work on Monday. But the truth is you are dreading Monday. Sure, you are good at your job. The money is good, but you really don't want to go back to that job.  Money is the only reason you are going to work, and even the money has lost it's appeal. You hate it there.  You cannot find your purpose or your why. Your boss is a tyrant, overbearing, overzealous, non-feeling, uncompassionate, non-caring, individual, who makes your life miserable.
    What do you do? Well for many people, they stay in the job. They work, get their money, but live in misery. No hope, life, no purpose. They take their misery home. And as much as they would like to believe they compartmentalize it, the fact is that it affects every relationship you have...including the one you have with yourself.
    It's time for a change. And in this episode of A New Direction entrepreneur Zaundra Wimberley faced a similar situation and she found a way to build a business that she dreamed of, one that gave her purpose, one that she is excited to do every moment of her life. She doesn't go to work, she goes to what she enjoys. Shouldn't we all?
    Join us right here as Zaundra gives us the story and the practical wisdom on how to transition from the job you dread to building the business of your dreams and fulfill your purpose.
    Zaundra's book "From Bossed To Boss: It's Never Too Late To Reclaim Your Dreams And Live In Purpose".  The book not only tells Zaundra's journey to discovering her purpose, but she also provides truly applicable, practical insights to help you make that leap as well.
    You will learn how to emotionally and psychologically take the steps necessary to move beyond where you are right now to finding the career and purpose you have dreamed of.  She will also dig into the personality traits that can inhibit you from achieving the success you hope for.  This and many more practical sound advice that you will be able to use to make your career and purpose come to life.
    Please Thank the sponsors of A New Direction.  It is their financial gifts that keep us on the air and keep us going!  And we could not be more grateful.
    EPIC Physical Therapy.   There are a number of physical therapy places.  And I have been to several, but I have yet to find one where both the professional athlete and the people like you and I can go and get the best treatment plan that will get us back doing before our injury.
    EPIC PT is the only place I will go.  It is because they have everything from rehabilitation after major surgery to working with better nutrition.  They have the latest in cutting edge equipment and their certified staff of therapists are second to none.  Epic Recovery.  Epic results.  Check out EPIC Physical Therapy at www.EPICpt.com
    AND
    Linda Craft Team, REALTORS located at 7300 Six Forks Road in Raleigh North Carolina, they have been serving the world for more than 38 years. In that time The Linda Craft Team have helped people make their life transition and  created a culture of “Legendary Customer Service”.
    It is not a slogan it is part of their DNA.  And in that time they have developed relationships with the world’s leading real estate professionals to help you find the best professional to help make your life transition when you sell your home or buy your next one.  Why not head on over to the “Legends” Linda Craft Team, REALTORS www.LindaCraft.com
    1 hr
  • Accountability Done Right – Conscious Accountability
    How to Get Real Accountability in Your Teams: Conscious Accountability
    We all say we want accountability. But the truth is the way that accountability is practiced is more transactional that relational. We often use power and threats to ensure accountability. Hold on. Stop. Think for a second is that really accountability or is that some form of external rewards and punishments for getting people what we want them to do?
    Now let's think about this. In your closest relationships, I mean with the people you really trust, don't you have accountability? Do you have to coerce them to be accountable? Of course not! The fact is that the deeper our connections with each other accountability is part of the relationship. In fact, in our closest relationships don't we want to be held accountable? We have a desire for our relationships to have trust and with that accountability.
    Now imagine if you could bring that process into the workplace. Would it not be better if we could connect at a deeper level, build greater trust, remove the psychological pressure and people could were willing to hold themselves accountable to the team or group they belonged to? Well then you are on the road to "Conscious Accountability"! And on this episode of A New Direction, David C. Tate co-author of "Conscious Accountability" helps us understand the CONNECT framework so that you can get greater performance from your team or in any relationship
    Co-author David C. Tate Book "Conscious Accountability: Deepen Connections, Elevate Results" is an eye-opening and well researched book on truly how to understand accountability in teams and organizations that will create loyalty, create innovation, and have your people take an "all in" mindset.  The book gets it's backbone through the CONNECT framework or practices.
    This book is not for the faint of heart.  It will take work.  It will take intentionality.  But mostly it will require you to have greater awareness of what you are doing and awareness of your people.  Attached to each practice of the CONNECT framework are the necessary mindsets needed to make each practice work for you and your team.
    Imagine that you could have a team that desires to hold themselves accountable.  This is where this book is going to be a diamond for your business and organization.  This book will improve your communication skills, help you to remove the egos from the room, and allow true open feedback that will generate better and clearer ideas.
    Are you ready for your accountability transformation?  It really comes down to rethinking the process.  Instead of pointing fingers at who is responsible for the problem, you change that to, who is responsible for the solution.  We no longer operate from a punishment paradigm, but a paradigm shift where people are in a psychologically safe place where they are reinforced and want to take responsibility.
    Please say thank you to the sponsors of A New Direction!
    EPIC Physical Therapy – from nutrition and conditioning, to everyday aches and pains, to professional athletes the certified PT professionals and EPIC Physical Therapy have the latest techniques and cutting edge equipment to making you the EPIC person you were intended to be.  EPIC Relief.  EPIC Recovery.  EPIC Results.  Contact the professionals at EPIC Physical Therapy.  www.EPICpt.com
    and
    Linda Craft Team, REALTORS they have literally helped thousands of clients transition in life.  Every place you have ever lived has been a transition in life and they want to make that part of your life transtion as smooth as possible.
    And for more than 38 years many of those clients return over and over again to get access to what they are known for around the world…”Legendary Customer Service” in their life tranistion.    Just click on over to www.LindaCraft.com
    59 min
  • How to Make Remote Work Really Work for You
    Making Remote Work Really Work In the Workplace
    Remote work is here to stay. More and more employees have a desire to WFH (Work From Home) since the pandemic practically forced employers to at the very least have had to adopt at the very least hybrid remote work conditions. Still, many employers have struggled with the idea of remote work and was more some have difficulty in making remote work...work.
    The biggest issue for many employers is how do you manage remote work employees. Questions like, "how do I ensure they are getting the work done?", or "how do I create team chemistry?" and "how do I build trust with remote work employees?" are all legitimate questions.
    Well, in this episode of A New Direction co-author and co-founder of Remote Works Tamara Sanderson joins us to dispel many of the myths and help you create the environment that will help your remote work employees thrive and keep you profitable. It's going to be a powerfully insightful show no matter where you watch us...remotely.
    Tam Sanderson & Ali Greene's Book "Remote Works: Managing for Freedom, Flexibility, and Focus" is absolutely one of the most powerful insightful books on how to truly manage and be successful in a remote work environment.
    The book is filled with "how to's", "Exercises", and suggestions that you can use right now to build a more powerful and connected remote work force.  The book is also examines the psychology of remote work and how you as a leader can overcome some of the challenges and dismiss he myths.  This is one you will not only want to read, but have your entire remote team read as well.
    Please Thank Our Sponsors of A New Direction by LIKING Their Pages on Social Media
    EPIC physical therapy, they are my physical therapists and I believe they should be yours too.   They are going to design a customized treatment program specifically for you, and they care enough to make certain you follow through with it.  When you are ready for EPIC relief, EPIC recovery, and EPIC results go to EPIC physical Therapy. www.EPICpt.com
    Linda Craft & Team, Realtors, for more than 38 years they have been helping people all over the world protect their dreams and make new ones.  Let’s be honest, most people will never think about the price of the home they purchased and sold…but we all will think about the memories that were made in that home.  the Linda Craft Team continue the tradition of being the “memory makers”.  When you are ready for your memory head on over to www.LindaCraft.com
    Have you ever thought about hiring a coach?  Some people wonder why they might hire a coach?
    I like to try to help people think of it this way.  Every professional athlete has at least one coach.  They have a head coach, they have a coordinator coach, they have a position coach, and they have a coach who is personal to help them work on their mental game.  The last one is the type of coach I am.
    Whether you are a CEO, CFO, VP, Entrepreneur, Business Owner, or Salesperson, we all need a coach to help us see what we cannot.   Sometimes we just get stuck in our life and business and we need another perspective.  I can help you with that.  Other times we are just struggling to now what the next step should be and you need an unbiased and yet unfiltered person to help you navigate those waters.  I do that too.
    Sometimes life is just challenging and you need to feel like you have a partner that can help you get a better perspective and inspire a better mindset.  And I also do that and more.  So, if you have not considered a business or life coach before, send me an email and I would be happy to talk to you to see if I am a good fit for you.  Just click on over to coach Jay at Coaching Mavericks.
    1 hr 1 min
  • Making Complex Relationships a Bit Easier – Dr. John Gray
    Relationships are difficult, but they don't have to be as difficult as we make them.
    It doesn't matter what type of relationship you are in.  Personal relationships, business relationships, they all get complicated from time to time.  And for most of us we get confused as to why.  What is more we seem to get stuck and we cannot seem to find a way to undo the tangled relationship mess that we are not even sure how we got into in the first place.
    As if relationships were not hard enough, then through in the dynamic of men and women and changing social roles, well the already complex subject just became even more complicated.  So what is the answer to these complicated and complex relationships?  Well, fortunately for us the worlds #1 best selling author on relationships Dr. John Gray (you may recall his book "Men are From Mars, Women are From Venus") joins us on A New Direction to shed some light and some wisdom to help make those complex relationships just a little easier.
    Dr Grays book "Beyond Mars and Venus: Relationship Skills for Today's Complex World" is a true relationship game changer.  Dr. Gray will help us understand how we got here, and what we can do to help make those relationships become more solid, more meaningful, and more healthy.  His sage advice has applications to our personal and business relationships as well.  So get your note pads and pens, buckle up, because we are going "Beyond Mars and Venus".
    I would really appreciate if, if you would thank the sponsors of A New Direction:
    EPIC Physical Therapy from every day aches and pains, to injuries to keeping elite athletes at the top of their game, EPIC pt has the cutting edge equipment and the certified staff to create an individualized treatment program specifically for you.  They are my physical therapists and I think they should be yours too.  So if you want EPIC Relief, EPIC Recovery, and EPIC Results.  Start by contacting the great people at EPIC Physical Therapy….www.EPICpt.com
    Linda Craft Team, Realtors for 35 years they have been known for having “Legendary Customer Service”.  Unaffiliated and independently owned and operated they can recommend the best real estate professional to help you sell your home or buy your next home anywhere in the world.  That is because they are not attached to a company they are attached to what is in your best interest.  So before you buy or sell start with the “Legends” at Linda Craft Team.  Just click on over to www.LindaCraft.com
    1 hr
  • Ready Set Get Hired
    Are You Looking for a New Career?  Ready. Set. Get Hired!
    If you take a look at what is reported you would think getting a career position is easy. Well if you are one of those searching to get hired, you and I both know that it isn't as easy as the statistics want to make it out to be.
    The fact is since the pandemic hiring has been more selective and tricky. But also more business are also now cutting back on hiring especially for the most desirable and well paying positions. So what is the answer to getting hired in our current marketplace.
    On this episode of A New Direction co-author Dr. Kevin Gazzara joins me to talk about Ready, Set, Get Hired. What is it going to take for you to get hired in your next position? How do you need to think? What do you need to do with your emotions? What action steps should you be taking? Ready to take some notes...and get hired?
    Rita Reed and Dr. Kevin Gazzara's book "Ready Set Get Hired: How to Land a Great Job in Times of Uncertainty"  is a powerful book that is the prescription for getting hired in today's world.  The book has exercises and a timeline for you to build the right connections that lead to the right referrals that will lead to your next career job.  The book also deals with the mental, emotional and spiritual issues that we all deal with when we have been laid off and are struggling to find that next career position.
    Would you like to get a FREE copy of the book?  Or perhaps gift it to someone you know that is looking to get hired?  Then Rita and Dr. Gazzara will gift you the listeners and viewers of A New Direction with a FREE PDF copy of the book by going to www.magnaleader.co/J
    Please go to our sponsor web pages and just say thank you for their financial support of  A New Direction:
    EPIC Physical Therapy. When you want to change the way you look, or maybe you are recovering from surgery or injury, whether you are a Jane Doe or John Doe or you are a recognized professional athlete, EPIC Physical Therapy has the certified staff and the latest cutting edge equipment to reach your goals and get you back to the high level you are accustomed to being.  EPIC Relief.  EPIC Results.  EPIC Recovery. Learn more by going to www.EPICpt.com
    and
    Linda Craft & Team, REALTORS for more than 38 years they have helped people transition in life world wide.  How? Whenever you sell your home or buy your home you make a life transition.  They take the stress out of that transition because of their experience and expert knowledge of helping thousands of people just like you!
    And because they are completely unaffiliated with any real estate company, no matter where you live, they can refer you to the best expert in real estate regardless of their affiliation.  What is more because they are located in the Greater Raleigh-Durham-Chapel Hill Research Triangle Park area they help major companies with their move, because they know the area.  Stop in 7300 Six Forks Road in Raleigh North Carolina and find out why people talk about their culture of “legendary customer service”.   Just drive on over to www.LindaCraft.com
    1 hr 1 min
  • How Leaders Keep Their Employees Engaged and Productive
    How Leaders Keep Their Employees Engaged and Productive
    Let's be honest. We have seen more and more employees simply quit the workplace. Other employees are just doing enough to get a paycheck and disappear otherwise known as the "quiet quitter". Research has demonstrated clearly that employee quitting costs companies across the U.S. between $450 and $500 Billion annually. What can you do about it as a leader?
    In this episode of A New Direction, we talk with award winning author and team expert Dea Irby. Dea, takes us through her 5 faceted system of re-engaging your employees through C.L.A.I.M. As a leader it is going to require you become more intentional when it comes to your employees.  But intention is not enough you also need to take action to make your business and team more engaged and more productive.
    Let me also say that this show is not just for those who are leaders of employees.  This show is also for employees too.  Friends listen carefully because you want to find a place of employment that employees these 5 facets.  You want to be in a place where you feel "Chosen, Loved, Acknowledged, Invested In, and Made for Greatness.
    Dea Irby's book, "CLAIM Your People at Work: How Inclusive Leaders Keep Their Employees Engaged and Productive", is a well researched book.  The principles or as Dea names them, "facets" are integrally intwined in so much that they build on each other.  These qualities in a workplace are not only necessary in today's working world, but they are crucial for today's employees.  It's time to CLAIM your people!
    In addition, Dea, would like to give you for FREE her guide on "3 Strategies for Yawn Free Meetings".  You can click on it right here!
    Thank you to our sponsors of A New Direction!
    EPIC Physical Therapy is are newest sponsor, and when it comes to physical therapy they are the premier therapists and have a premier facility.  Whether you have that nagging injury from gardening, just want to be in better shape, or you are an elite athlete that needs to get back to your sport.  EPIC Physical Therapy will help you meet your goals.  EPIC Relief.  EPIC Recovery.  EPIC Physical Therapy.  YOU can learn more by going to www.EPICpt.com
    and
    Linda Craft and Team, REALTORS…for more than 35 years they have given thousands of client from all over the world legendary customer service.  Always finding ways to serve their clients and community better Linda Craft & Team, REALTORS use the latest technology to help home sellers and home buyers with their goals.  Located in the Greater Raleigh Research Triangle Park of North Carolina they can help you where ever you live.  Click on over to www.LindaCraft.com
    59 min
  • How to Take Any Idea and Make it Successful in 5 Steps
    How to Take Any Idea and Make it Successful in 5 Steps
    There is no doubt that when it comes to starting a business or just a business idea, there are many challenges. The one we concern ourselves the most is money. However, before you think about money have you considered who will buy your product or service? How do you get people to know about your business before you business even begins? The fact is you need a business strategy to improve your success in the most economic, efficient, and painless way possible.
    Meet Will Russell founder of Russell Marketing. He has helped generate more than $20 million in revenue for 300+ companies. And he joins us on this episode of A New Direction to give you his 5 step process that will take your business idea from lightbulb moment to profitable business in record time. From his book Launch in 5.
    Will Russell's book, "Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time" is a complete and total blueprint that will help you understand first if you idea should even go to market.  Then once you have done all your research, he walks you through customer acquisition.  Then How to engage your audience.  Followed by how to convert your audience into customers.  Then finally how to scale and optimize your business after launch.
    The truth is however none of this is going to work if you are not real clear on validating your idea.  And this is where spend most of our focus on the show.  As Will told me after the show, "validation of your idea is like a GPS, without it your either guessing how your idea will work, or just getting lucky".  The fact is you need to make sure you have done your homework before you launch.  It doesn't take that much time, but it is time well spent.  Get Launch in 5 it is truly a game changer.
     
    Please, please, please, thank our sponsors for their financial support of A New Direction!
    EPIC Physical Therapy from non-athletes to professional athletes EPIC PT has the best certified therapists along with cutting edge technology to help anyone reach their physical goals.  Even if you want to just get in better condition or need a better diet plan.  EPIC Physical Therapy can help you get back to work or play.  So if you want to be EPIC then get EPIC results from EPIC Physical Therapy.  Give them a call or click on over to www.EPICpt.com
    and
    Linda Craft & Team, REALTORS for 35 years and going strong find out why by helping people transition in life... which in reality is what we do every time we move, they are known as having legendary customer service.  There is a reason why 1000’s of people from all over the world choose Linda Craft & Team and keep coming back for all their home selling and buying needs and investments.  They are the locally owned company that is world renown.  Learn more by going to www.LindaCraft.com
    1 hr
  • Taking an Underdog Challenger Brand to Greater Success
    Taking an Underdog "Challenger Brand" to Greater Success
    Everyone loves the underdog. We want to see the team who seemingly have no chance against the giants win. The same is true for business. Perhaps you are a business that is not the industry leader, referred to a "challenger brand". Do you still have a chance? The answer is absolutely!
    Who are "challenger brands"?  They don't have the budget.  Challenger brands know that they are not number 1, but know where they stand in the market.  Challenger brands know that to be successful they need to create disruption.  Challenger brands are resilient and ready to take action.
    On this episode of A New Direction Michael Tuggle, Tuggle Creative Inc. and former Co-Executive Creative Director at LOOMIS of Loomis advertising helps us understand how an underdog brand a.k.a. "Challenger Brand" can compete when they differentiate themselves by what they have on the inside...namely their culture.
    If you want to be a successful challenger brand it is not going to be about spending more money.  It is not going to do what the category or industry leader does.  A challenger brand will be more successful when they realize that there is something in their culture that distinguishes is from any other business that they can put to the market.  Often times we want to think it is something big that will change the destiny of a challenger brand, but more frequently it is one little thing in the culture that emotionally connects, where people feel good about the challenger brand.
    Mike Sullivan and Michael Tuggle's book "The Voice of the Underdog: How Challenger Brands Create Distinction By Thinking Culture First" is a well researched and insightful book and toolkit to help underdog "challenger brand" businesses from where they are to achieving high success.  The fact is that if your culture is wrong, you will not be able to compete.  If your leadership is wrong, you won't have a culture worth fighting for.  The ideas in this book are not for the faint of heart.  They will challenge you.  They may even make you upset because they will fly in the face of conventional thinking, but their research and track record of success make it clear that if you want to be a challenger brand that makes a disruption in the industry, you are going to have to think differently, be different, and resilient.
    Please Reach OUT and Thank our sponsors who support A New Direction
    EPIC Physical Therapy.   There are a number of physical therapy places.  And I have been to several, but I have yet to find one where both the professional athlete and the people like you and I can go and get the best treatment plan that will get us back doing before our injury.  EPIC PT is the only place I will go.  It is because they have everything from rehabilitation after major surgery to working with better nutrition.  They have the latest in cutting edge equipment and their certified staff of therapists are second to none.  Epic Recovery.  Epic results.  Check out EPIC Physical Therapy at www.EPICpt.com
    AND
    Linda Craft & Team, Realtors is located at 7300 Six Forks Road in Raleigh North Carolina, they have been serving the Research Triangle Park area for 35 years.  In that time Linda created a culture of “Legendary Customer Service”.  It is not a slogan it is part of their DNA.  And in that time they have developed relationships with the world’s leading real estate professionals to help you find the best professional to help you sell your home or buy your next one.  Why not head on over to the “Legends” Linda Craft & Team, REALTORS www.LindaCraft.com
    1 hr

About A New Direction

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Interviewing Best Selling Authors from around the world for success and leadership in business, life and career.