Roo Yawitz, owner of Big Muddy Adventures, talks Missouri rivers, paddling and … sandwiches.

In this episode, hear the story of the canoe trip that opened Roo’s eyes to the wonders of the Mississippi River and ultimately helped the owner of a live-music club find his way into the river-outfitting industry. Plus, can St. Louis become an outdoors city? Roo argues it already is—it just doesn’t know it yet.