Today guest favorite, Phil Gaines, returns to discuss the park ranger's role in customer service.

When a tourist visits a national park, seeing a park ranger can be the equivalent of finding Mickey Mouse at Disney World. Especially for newcomers, there's often a sense of awe built into the experience whenever a park ranger shows up.

As such, Phil encourages park leaders not only to be mindful of their daily priorities but to see themselves as part of the story visitors share. After all, for the customer, their stay is their time to soak in the best sights and sounds nature has to offer. Why not ensure they receive the best service as part of the attraction they came to see?