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A People's Guide to Publishing episodes
- Episode 102: How do you know what a distributor specializes in?There is a far-fetched and wrong-headed idea that distributors are like ATM machines, marketing machines, and can just infinitely ship books to stores in return for a paycheck. This is very far from the truth so this week on the pod, we are going to answer a reader question, "How do you know what a distributor specializes in?"12 min
- Episode 101: How do I attract a trade distributor?Almost every time, new publishers that get in touch are asking for help with variations of how to be sold into various stores or simply to get the attention of a trade distributor. So we've boiled this down, what distributors look for, and told some anecdotes about our own experiences with trade distributors.13 min
- Episode 100: Episode 100: Our Favorite Memories!Two years ago, this pod was just an idea: that two publishing nerds could answer reader questions for ten minutes each week since we no longer have time for consulting and do not see other human beings. But 100 episodes later, we decided to recall our favorite publishing memories!30 min
- Episode 99: How will COVID forever change publishing?Undeniably this has been a difficult and complicated year for publishers. But more interestingly, there are already long-term changes to the industry and account behavior that will outlast COVID. This week we take a look at how those things impact the book industry!8 min
- Episode 98: What is a fair royalty for a book's author?Amazon has manufactured a faux rivalry, driving a wedge between authors and publishers. This week on the pod, we diagnose and explain the difference between cover royalties, gross royalties, and net royalties...and how they are usually just misleading ways at the same outcome, yet Amazon's royalties are the smallest of all!17 min
- Episode 97: How does COVID continue to affect book publishing?A year later, even as consumer habits resume and stores have reopened, account buying has changed their basic behaviors. This week, we look at how this affects publishers and how it will continue to change the industry even after COVID is contained.15 min
- Episode 96: What Metrics Should a Publisher Keep Track of?How does a publisher evaluate their success? What are the numbers and measurements to look at? This week on the pod we take a good, hard look at how to chart your metrics and see how things are going for your press!12 min
- Episode 95: 25 years—with a memory from each year!!Tomorrow marks our 25th anniversary of Microcosm Publishing so we bring you one formative memory from each year that creates the amalgamated experience of our success and story.36 min
- Episode 94: What do publishers do with that data?You've created a pile of data about your books. Where do you keep it? Who do you send it to? How does it get there? We've got the answers!11 min
- Episode 93: How Does Data Management Work?Before long, publishers are juggling a lot of information. How many books do you have? What at their attributes? What is interesting about them? Who are they for? Who has responded well to them in the past? What do they look like? How do we order them? This week, we tackle how to store and deliver that data to everyone you work with!9 min
About A People's Guide to Publishing
From the publisher's feed
Do you find that the traditional methods for book publishing aren't working for you? Are you a publisher or author who wants to innovate, succeed, and expand your audience through time-tested…
methods? We offer time-tested publishing methods that we know work because we have used them to sell millions of books in a changing industry. We have been inundated with requests for consulting so we created this show to share everything we know. We are the executives of Microcosm Publishing, a Publishers Weekly fastest growing publisher three years in a row. Tune in every Thursday for us to share our latest research in the time it takes you to walk the dog. Check out our fan-favorite episode on cover design. Joe Biel is the inaugural winner of the PubWest Innovator Award and founder and CEO of Microcosm, a 30-year-old midlist publisher. Elly Blue is the editorial and marketing director at Microcosm. Joe is also the author of A People’s Guide to Publishing, which distills what they’ve learned over the past 30 years, taught at dozens of universities. Together, they distill this knowledge for other publishers and people who simply want to understand the publishing industry.
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