What is the longest you've spent crafting a piece of social media content? Three hours? Three days? How about three months?

In this episode, we discuss an article that breaks down a tweet that took three months of deliberation and seven rounds of revisions before it was published.

Despite its virality, was it an effective social media strategy? Or the best use of time?

We have a lot of thoughts, and we bet you do too. Plug in and join us for our conversation.

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Mentioned in this episode:

Amtrak Trains tweet article

Michelle Sunday Night Reset Short

Michelle Cat Reel

And So It Goes

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Storytelling is one of the most overused terms in the creative industry, yet it's vital to building meaningful connections and relationships with our audiences.

Oftentimes, storytelling, as a concept, can get the glamorous treatment, but the truth is, it's quite vague.

What makes a story, and how can you use storytelling to make someone care or feel?

In our latest episode, we dive into storytelling as a strategy, discuss why not everything is a story, and talk about why eliciting emotions in your audience may be a better path forward towards relationship building.

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Mentioned in this Episode

Mobituaries

One Year

Malcom Gladwell

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Less than a year after Instagram announced its plans to prioritize video content, they've decided to modify its algorithm. Again.

As creators, we're left with a choice: continue playing the role of ping pong ball in a game that won't end, or draw your line on the table.

In this episode, we discuss how social media changes have forced us to evolve and get clear about our individual objectives. Otherwise, we'll never have the energy to keep going.

If you've felt frustrated by the most recent changes to the social media landscape, this conversation will give you ideas on how to navigate them.

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After a two-month hiatus, MIchelle and Steve return for a catch-up session and share which platforms are the place to be for creators in 2023.

Watch the video version of this episode on YouTube (please like + subscribe): https://www.youtube.com/watch?v=bsHo_nh3WEQ

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For a brief moment last week, it seemed possible that Twitter was going to die. Like, cease to exist. Gone. Just like that.

The vibe on Twitter was dire, friends. Like "last day of school before summer vacation, please sign my yearbook" vibes.

While neither of us really believe Twitter is going away, watching the masses write farewell tweets and share where people could find them on other channels, like Mastodon, got us thinking: If Twitter does go away, do we really just want to move the party elsewhere? Is that really possible? If we really could start anew, what would bring US the most value? How could we make good choices?

It's Thanksgiving Week, so have an extra helping of pie and dig into a new episode of PFC.

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You're a creative? Lucky you! Must be all fun and games.

For some, this is far from the truth. Between needy clients, a lack of support, deadlines, and endless revisions, how are we supposed to find the time for fun?

In this episode, Michelle and Steve are inspired by legends Paul McCartney and John Cleese, who remind us that creating space for play is essential to our work.

Take a breather, plug in and join us for this important discussion.

Mentioned in this Episode

Fly on the Wall Podcast interview with Paul McCartney

Get Back Documentary

John Cleese Article

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It's officially Hitchcock season, and we thought it would be fun to revisit this movie-centric episode from last October.

There's so much we, as creatives, can learn from filmmakers, and nobody has mastered the art more than Sir Alfred.

Make yourself some popcorn and plug in to this spooky re-release.

Mentioned in this EpisodeDial M for Murder Psycho Vertigo North by Northwest To Catch a Thief Rope The Man Who Knew Too Much Rebecca Strangers on a Train The Trouble with Harry The Plot Thickens Podcast, Peter Bogdanavich and Alfred Hitchcock Interview

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After indulging in an experimental art project, Michelle wonders if she's had it all wrong. She asks Steve, "what makes art a success?" and they discuss the merits of perfection vs. intrigue.

What is your definition of good art? Listen in and share your thoughts.

Mentioned in this episode:

Michelle's Art Piece

Acrylic pouring on TikTok

Negronis with Nord

Michelle's impromptu Reel

Kalyn Brooke

And so it goes

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Instagram said it was one thing. And everyone else said it was something else. Quite loudly.

And wouldn't you know, Instagram backed off its video or bust approach to its content focus. At least for now.

This public display of feedback got us thinking about the value of analytics and data in decision-making – specifically, what data doesn't tell us.

Can data mislead based on the goal of the interpreter? Is everything important measurable? Is everything measurable important?

In this episode, we dive into why translating data into how humans think and feel is paramount to everything we do. Dive into this important discussion with us.

Mentioned in this episode

Adam Mosseri announcement

The Office - Michael drives into a lake

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On a scale of 1-10, how much do you love keeping up with social media trends?

Lately, it feels like the integrity of our work is being compromised. Instead of leading with vision and strategy to meet our client/customer needs, there is an enormous pressure to keep up— to use the hottest aesthetics, sound bytes, and filters to ensure our work is seen, only to have it fade into obscurity.

In this episode we discuss the conundrum that is creating content for social media in 2022.

How are you managing to strike that balance in your work? Plug in, and join in on the conversation.

Mentioned in this episode

Dave Chapelle Documentary

Duncan Wardle She's a 10/He's a 10 Trend

FriYay

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