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When was the last time you looked at old family photos? The kind that are yellowed and printed on that paper they just don't make anymore. You sort that you might find inside an oversized album?
In this episode, we get nostalgic chatting about childhood photos, old family videos, restoration, and the way they have the power to spark a memory, a thought or a change in perspective.
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Social media has been a part of our lives for the past decade, but cultural moments have shifted our behaviors, and it's time to reevaluate.
In the last year, we've witnessed a decline in social interactions and a rise in a new form of communication. Have you shifted your strategy to embrace this new era?
Join us for a conversation about the social media that once was and what audiences crave in 2023.
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What is the longest you've spent crafting a piece of social media content? Three hours? Three days? How about three months?
In this episode, we discuss an article that breaks down a tweet that took three months of deliberation and seven rounds of revisions before it was published.
Despite its virality, was it an effective social media strategy? Or the best use of time?
We have a lot of thoughts, and we bet you do too. Plug in and join us for our conversation.
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Mentioned in this episode:
Amtrak Trains tweet article
Michelle Sunday Night Reset Short
Michelle Cat Reel
And So It Goes
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Storytelling is one of the most overused terms in the creative industry, yet it's vital to building meaningful connections and relationships with our audiences.
Oftentimes, storytelling, as a concept, can get the glamorous treatment, but the truth is, it's quite vague.
What makes a story, and how can you use storytelling to make someone care or feel?
In our latest episode, we dive into storytelling as a strategy, discuss why not everything is a story, and talk about why eliciting emotions in your audience may be a better path forward towards relationship building.
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Mentioned in this Episode
Mobituaries
One Year
Malcom Gladwell
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Less than a year after Instagram announced its plans to prioritize video content, they've decided to modify its algorithm. Again.
As creators, we're left with a choice: continue playing the role of ping pong ball in a game that won't end, or draw your line on the table.
In this episode, we discuss how social media changes have forced us to evolve and get clear about our individual objectives. Otherwise, we'll never have the energy to keep going.
If you've felt frustrated by the most recent changes to the social media landscape, this conversation will give you ideas on how to navigate them.
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After a two-month hiatus, MIchelle and Steve return for a catch-up session and share which platforms are the place to be for creators in 2023.
Watch the video version of this episode on YouTube (please like + subscribe): https://www.youtube.com/watch?v=bsHo_nh3WEQ
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For a brief moment last week, it seemed possible that Twitter was going to die. Like, cease to exist. Gone. Just like that.
The vibe on Twitter was dire, friends. Like "last day of school before summer vacation, please sign my yearbook" vibes.
While neither of us really believe Twitter is going away, watching the masses write farewell tweets and share where people could find them on other channels, like Mastodon, got us thinking: If Twitter does go away, do we really just want to move the party elsewhere? Is that really possible? If we really could start anew, what would bring US the most value? How could we make good choices?
It's Thanksgiving Week, so have an extra helping of pie and dig into a new episode of PFC.
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You're a creative? Lucky you! Must be all fun and games.
For some, this is far from the truth. Between needy clients, a lack of support, deadlines, and endless revisions, how are we supposed to find the time for fun?
In this episode, Michelle and Steve are inspired by legends Paul McCartney and John Cleese, who remind us that creating space for play is essential to our work.
Take a breather, plug in and join us for this important discussion.
Mentioned in this Episode
Fly on the Wall Podcast interview with Paul McCartney
Get Back Documentary
John Cleese Article
Commercial Breakdown
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It's officially Hitchcock season, and we thought it would be fun to revisit this movie-centric episode from last October.
There's so much we, as creatives, can learn from filmmakers, and nobody has mastered the art more than Sir Alfred.
Make yourself some popcorn and plug in to this spooky re-release.
Mentioned in this EpisodeDial M for Murder Psycho Vertigo North by Northwest To Catch a Thief Rope The Man Who Knew Too Much Rebecca Strangers on a Train The Trouble with Harry The Plot Thickens Podcast, Peter Bogdanavich and Alfred Hitchcock Interview
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After indulging in an experimental art project, Michelle wonders if she's had it all wrong. She asks Steve, "what makes art a success?" and they discuss the merits of perfection vs. intrigue.
What is your definition of good art? Listen in and share your thoughts.
Mentioned in this episode:
Michelle's Art Piece
Acrylic pouring on TikTok
Negronis with Nord
Michelle's impromptu Reel
Kalyn Brooke
And so it goes
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