Whenever you are looking for ways to improve your conversion rates, figure out how to make the intangible tangible.

Today we will discuss the importance of demos.  It is not that your prospects don't believe you, but they may just need to SEE it; see what your product or service looks like.  Taking the intangible and making it tangible.

This is very true especially if you are selling information. 

Demos help prospects FEEL what they are going to buy.  Showcase it and increase the perceived value.

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