The One Decision That Changes Content Quality

I see this problem all the time.

People are posting more. Trying harder. Getting their team involved.

And still… the numbers don’t move.

In this episode, I break down what’s really happening behind the scenes when content feels messy, slow, or out of control. This isn’t about better gear or more posts. It’s about something most creators and business owners completely skip.

If you’ve ever felt frustrated with your content, this might shift how you see the whole game.

In this episode, you’ll learn:

- Why more people creating content can actually hurt growth

- The silent mistake that makes editing harder and results worse

- What most teams never agree on before hitting record

- Why “just post more” isn’t the answer right now

- The real lever that changes consistency and quality

Listen closely. This one hits closer than you think.

Chapters:

00:00 – Cold open and early banter

00:56 – Why this episode matters

01:56 – What we’re seeing with creators right now

02:23 – Short form vs long form reality

03:18 – When teams create the content

04:15 – The biggest issue with group recording

04:53 – Why editors struggle with inconsistency

05:40 – When recording becomes a new skill

06:26 – The cost of bad documentation

07:13 – Alignment before more content

08:05 – Raising the baseline skill level

08:56 – A different way to approach content

09:54 – Brand voice and control

10:37 – Setting minimum standards

11:29 – Testing with short form content

12:31 – What early results really mean

13:30 – Standards vs experimentation

14:46 – Feedback, goals, and tension

16:19 – Why goals change everything

17:33 – Consistency before optimization

19:12 – Defining “good” content

20:04 – Final thoughts and wrap-up

Tune in and enjoy!

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The Biggest Monetization Lie Holding Creators Back

You Don’t Need Big Downloads to Make Money With Content

A lot of people think you need massive downloads to make money with content.

I used to hear this all the time, and honestly, it drives me crazy.

In this episode, I break down why that belief is holding so many creators and business owners back. I share what actually matters when it comes to monetizing content, even if your audience is small. This is based on what we’ve done, what we see in the studio, and what we teach inside our community.

I don’t give you a magic button. But I do walk you through how to think about content, money, and opportunity in a totally different way.

If you’ve ever felt stuck, frustrated, or close to quitting because the numbers look small, this episode is for you.

In this episode, you’ll learn:

- Why small audiences can sometimes be more powerful than big ones

- The hidden reason content makes money for some people and not others

- How sponsors actually think about shows with low downloads

- The big difference between creating as a business vs creating as a creator

- Where most people put their money first and why that can slow everything down

If you’re creating content and wondering how this ever turns into revenue, listen closely.

Chapters:

00:00 – Do you really need big downloads to monetize?

00:54 – Why this belief makes people quit content

01:36 – How content actually connects to revenue

03:24 – Creator vs business owner mindset

04:06 – The real path from content to money

05:35 – The misconception about audience size

06:42 – Choosing the right monetization strategy

07:51 – Sponsors, ads, and partnerships explained

08:45 – Monetizing without an audience

10:16 – Real example of a small show landing a sponsor

12:23 – Positioning, niche, and why it matters

14:54 – Monetizing through relationships

16:32 – Audience fit beats audience size

18:16 – Where to invest first to grow faster

20:56 – Final takeaway on monetization

Connect with Fonzi:

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Connect with LUISDA:

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Hey Fam! Today I’m talking about a skill that most people skip... and that’s a BIG mistake.

This is Fonzi BTW hijacking the show 😉 (shhh don't tell LuisDa)

It’s not storytelling. It’s not hooks. It’s not editing. It’s the thing that tells you EXACTLY what to fix to grow faster with content. No more guessing. Just real answers.

I’ll help you see what works and what doesn’t. You’ll learn where to focus, so you can stop wasting time and make your content really pay off.

You’ll learn:

Not gonna lie… most people ignore this stuff. But once you see it, you can’t unsee it. Let’s dive in.

Chapters:

00:00 - The worst jingle ever (but hey, I tried)

Come Join the fam: www.businesscreator.club

Connect with Fonzi:

Facebook

Instagram

LinkedIn

Twitter

Connect with LUISDA:

Facebook

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LinkedIn

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Today, I sat down with someone who reminded me why we started this podcast in the first place...

She’s launching a show. She’s telling her story. And she’s not holding back.

But here’s the wild part… not everyone’s excited about it.

In this convo, we talk about what really happens when you decide to speak your truth — and how it can affect your family, your business, and even your friendships.

You’ll learn:

This one’s real. This one’s raw.

And if you’ve ever worried about being “too honest” online… you need to hear this.

Chapters:

00:00 - We’re not in the studio today…

Come join the community: www.businesscreator.club

Come join the FREE Challenge: www.bizbros.co/monetize

Connect with Fonzi:

Facebook

Instagram

LinkedIn

Twitter

Connect with LUISDA:

Facebook

Instagram

LinkedIn

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Are AI Clones Hurting Your Brand More Than Helping?

Hey fam! coming to you from my Jeep on the way to a big podcasting event. No studio. Just me, my camera, and real talk.

Today’s episode? Oh man… it gets spicy. We had a big debate in our community about AI clones making content for creators. People say it saves time and money… but is it really helping, or hurting?

Plus, I’m sharing 3 tools that helped me launch a killer website in just a few hours (and it only cost me 25 bucks!). These tools might just change your whole business game.

Inside this episode, you’ll discover:

This one’s raw, real, and might just change how you create from now on.

Listen now… and let me know: would YOU trust an AI version of yourself to speak for your brand?

Chapters:

0:00 – Intro from the Jeep! No studio, no problem

1:25 – The AI clone trend and what sparked this episode

3:10 – A friend’s success (and pivot) with AI-generated content

4:40 – The ethical problem no one’s talking about

6:15 – Can your AI say things you can’t back up?

7:50 – Why being real wins long-term

9:10 – Our most downloaded episode… and why it shocked us

11:00 – Where my brother and I stand on AI tools

12:30 – Why authenticity builds real trust

14:00 – What you really need to be consistent in content

15:40 – Easy way to start podcasting without starting a podcast

17:30 – How PodMatch can help you land podcast guest spots

19:15 – The content management system that changed our game

21:00 – Why I finally tried building an app (and how it went)

23:20 – The $25 website that changed everything

25:40 – My warning about "shiny" tools vs. real results

27:30 – Final thoughts: Be real, use tools smart, stay in the game

Come hang out with us at www.businesscreator.club

Connect with LUISDA:

Facebook

Instagram

LinkedIn

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Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.

Hey Fam! Today’s episode is a special one. I moved things around to record this because it’s what everybody keeps asking me — “How do I actually publish content without burning out or freaking out?”

And let me tell you… I’ve been there. Overthinking, waiting for the “perfect” camera, editing for hours, feeling stuck.

So in this episode, I’m sharing how I went from stuck to smooth operator… and how you can too.

You’ll learn:

Ready to finally hit record and keep going?

Then you gotta listen in.

Chapters

0:00 - Why I Had to Record This Episode Today

0:45 - What’s Really Stopping You From Publishing

2:00 - The Gear Trap: Why It’s Not Helping

3:15 - You Don’t Need Perfect Lighting or Intros

4:30 - A Studio Story That Might Surprise You

5:45 - The Power of Using What You Already Have

7:00 - Why We LOVE Live Streaming (And You Should Too)

8:30 - The 45 Live Challenge That Changed Everything

10:00 - From Publishing Fear to Momentum

11:00 - How My Brother Found His Message

12:30 - Simple Prompts to Start Posting Today

13:30 - The Secret to Staying Consistent Without Burning Out

15:00 - Where to Find Endless Content Ideas

16:30 - Don’t Just Produce. Have Conversations.

17:30 - What Content Should Feel Like

18:30 - How I Found My Flow

20:00 - My Challenge to You

How To Build Trust FAST With Content

This one hit different…

Fonzi came in hot with a question that had my brain on fire:

How fast can we build trust with content?

At first, I thought I had the answer. But wait ‘til you hear where this convo went…

We broke down something we see ALL the time: people chasing views... but losing trust.

We asked stuff like:

You might think it’s all about going viral...

But there’s something way more powerful happening under the surface.

We’re sharing behind-the-scenes stuff we’ve never talked about before, like how we helped a creator with 20 million downloads and some things we implemented with their team to move the needle forward… fast!

Don’t miss this. It might change how you create content forever.

P.S. Want help with your content strategy for 2026?

Go to www.bizbros.co/monetize and let’s plan it together.

Chapters:

00:00 - Intro: Fonzie Takes Over the Episode

00:43 - Raw and Fresh Thoughts Incoming

02:00 - What Is the Role of Content?

03:15 - The 6 Levers of Content Creation

04:30 - Views vs. Trust: What’s the Goal?

05:24 - Your Content Should Answer Questions

06:08 - The Frictionless Sale

07:04 - When Viral Content Backfires

08:01 - Why Going Viral Isn’t Always Good

09:04 - Building Trust with High-Level Clients

10:09 - How Buyers Use Your Content to Decide

11:13 - What Does “Trust” Really Mean?

11:46 - Your Funnel Is a Trust Journey

13:15 - How Fast Can You Build Trust?

13:38 - Certainty + Clarity = Trust

14:40 - Speaking to Problems, Pains, and Desires

15:26 - The Creator Who Built Trust Instantly

16:25 - What Built Instant Trust?

17:28 - Frequency + the Right Message

18:29 - Shifting Beliefs Through Messaging

19:19 - Paid Media vs. Organic Distribution

20:14 - Controlling the Journey With Paid Ads

21:31 - What Organic Creators Do Well

22:33 - Start Conversations to Build Trust

23:30 - How to Control the Trust Funnel Organically

24:02 - Quality Messaging > Fancy Production

25:02 - Why You Don’t Need a Big Audience

26:11 - Events Are Still a Superpower

27:02 - What Happens Inside the One-on-One Challenge

28:00 - Stop Chasing Templates—Learn the Principles

29:13 - Who the Challenge Is Best For

30:26 - Final Thoughts + Join Us at PodFest

What Most Creators Get Wrong During a Crisis (And How to Do Better)

Hey fam we are back!

First of all, Happy New Year! I hope you had a great time with family, friends, and maybe some good fireworks like we did.

But today… we’re diving into something a little deeper.

Something happened this weekend... something big... especially for us, our family, and millions of people from my home country, Venezuela.

I won’t get into all the details here (you can go look it up if you want)... but what really got me thinking wasn’t just what happened... it was how people reacted online.

The comments. The posts. The anger. The confusion.

And yes... even from creators we respect.

So in this episode, I’m asking 5 important questions we all need to think about before hitting publish. Especially when things get tense.

I’m not here to tell you what to say. I’m not here to talk politics.

I just want to share what helped me reflect before we wrote this epside... and maybe help you do the same.

You don’t have to agree with everything. You just have to be willing to a few things before you post.

Let’s talk about it.

Chapters:

00:00 – Intro: Why This Episode Matters Now

01:38 – The Triggering Event & Personal Backstory

02:30 – Q1: Why Am I Sharing This?

05:32 – Q2: Am I Informed Enough to Speak on This?

09:40 – Q3: How Could This Message Be Interpreted by Someone Who Disagrees?

14:55 – Q4: Is This Adding to the Noise or Adding Value?

16:50 – Q5: Am I Being Authentic or Just Reactive?

19:48 – Final Reflections: Less Noise, More Clarity

22:01 – A Personal Message About Freedom & Responsibility

Do This in 2026 or You’ll Be Invisible Online - Content Plan for 2026It’s the last episode of the year… and we went deep.But don’t worry, this one’s not just a recap. We’re sharing the real stuff—the things that helped us cross 7 figures, launch a (messy but fun) new community, and keep this podcast alive through wild life changes.We talk about what actually works when it comes to content right now…What doesn’t…And the biggest shift we’re seeing in the game going into next year.Plus—my Fortnite confession, Fonzie’s “dad life” comeback, and how to stop wasting time with content that doesn’t do anything for your business.We also share the #1 mindset shift that’ll help you get more attention, more conversations, and yep… more sales from your content.Let’s just say… it’s not what you think.Want clarity and a real plan to win next year?Join our free 5-day 1-on-1 challenge: www.bizbros.co/monetizeLet’s do it!Chapters: 00:00 – End-of-Year Kickoff and Casual Catch-Up01:04 – 615 Episodes and Why This One Matters02:15 – Gratitude, Community, and Business Milestones06:30 – Authenticity and Sustainable Content Creation08:37 – Why Improvement Matters More Than “Just Posting”11:30 – Is It Too Late for Content?12:11 – Point of View, Intention, and Standing Out14:17 – Asymmetrical Effort and Where to Focus First16:52 – Knowing Your Ideal Customer Deeply18:17 – Why Templates Don’t Create Success19:22 – Prioritization and Content With a Purpose21:28 – A Practical Short-Form Testing Approach22:52 – Converting Attention Into Conversations25:01 – Volume, Feedback, and Resource Reality27:23 – Ideas and Hooks Over Production Quality29:20 – Research vs. Rushing Content29:49 – Looking Ahead: Networking and Growth30:59 – Efficiency, Ads, and Copywriting Focus32:17 – Final Thoughts and Year-End Sendoff

What if this thing (that you already have) was the secret to growth?

Today's episode is a little different... kinda like a heart-to-heart (nice way to say rant lol)

I just got off a deep call with my coach, and wow — it hit hard. Ever feel like you’re stuck doing stuff that doesn’t feel like you? Yeah... me too.

This conversation made me ask big questions.

- What if I’ve been showing up as someone I’m not?

- What happens when we *really* show up as our true selves?

- And what if that’s the reason things finally click — in content, business, and even life?

I’ll share a super weird (but powerful) experiment I’m trying that’s already shifting how I create, how I sell, and who I attract.

Even my wife thought this was insane haha!

Plus, I’ve got a story about a podcast, some spicy feedback from family, and what to *actually* do with opinions that don't sit right.

Let’s just say... this one’s raw, real, and might give you that nudge you didn’t know you needed.

Enjoy! and Happy Holidays!

Tune in and enjoy!

Chapters:

00:00 Gratitude Practice for Team Bonding

03:20 "Accountability and Execution Matter"

07:54 "Who Should We Take Feedback From?"

11:41 "Overcoming Feedback and Self-Doubt"

13:39 "Creating for Connection"

16:12 "Finding Your Dream Customer"