Content Is Profit

By BIZBROS

Welcome to the Content Is Profit Show.

In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.

After years building and manag... more

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8787 ratings

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FAQs about Content Is Profit:

How many episodes does Content Is Profit have?

The podcast currently has 731 episodes available.

Content Is Profit episodes:

August 21, 2026 Why Your Profile Isn't Making Money (And How To Fix It)
Your content is working. Your profile is not.
Somebody watches your video. They like what you said. They tap your name... and then they decide in about three seconds whether you are worth their time.
Most experts never find out what happens in those three seconds.
This week Fonzie got on a call with a guy who is genuinely good at what he does. Real students. Real sales. Real proof behind him. His profile said almost none of it, and he had no idea he was losing people because of it. He has been leaking buyers for years without knowing.
So we broke the whole thing down on the show. What a prospect is actually looking for when they land on you. Why most profiles fail that test without the owner ever noticing. And how long it really takes to fix (a lot less than you think).
There is a 30 second exercise in the middle of this one. Grab your phone before you hit play.
👉 www.businesscreator.club
...more
36min
August 14, 2026 From Cold To Sold With This 3-Step Content Principle
Fonzi sent me a text on his drive home. One line.
"The reason we create content is to create trust. Trust generates demand."
And that text turned into this whole episode.
Because here's what most people get wrong... they think their content isn't working because the hook was weak. Or the framework was off. Or the template didn't convert.
It's not that.
There are three things underneath every piece of content that actually decides whether someone believes you. Miss one and it doesn't matter how good your edit is. Hit all three consistently and people show up to the call already ready to work with you.
We break down all three in this one, plus how to run your existing content through it like a filter and see exactly where you're leaking trust.
Also in this episode: the oil change story that explains niching better than any course, and the answer to "what if I don't have any proof yet."
👉 Free context document download + Golden Boulder Sessions: www.businesscreator.club

Chapters:
00:00 Hooks and frameworks won't save you
00:35 Praxis — buyer conversations in 120 days
02:11 Welcome back... Friday Hangouts
02:25 The text message that started this episode
03:30 Business Creator Club + Golden Boulder Sessions
05:00 The reason we create content is to create trust
05:11 How do you speed up trust?
06:15 The asterisk — it has to be genuine
08:53 The three circles
10:01 How the circles map to your sales funnel
10:55 Empathy — top of funnel
11:56 Describe the problem, they assume you have the solution
12:49 Knowing your who (and why we learned it late)
13:49 The Take 5 oil change story
15:51 Knowledge — middle of funnel
16:32 Catch Me If You Can — stay one step ahead
18:04 Knowledge is implementation, not information
19:35 Careful — the trap of chasing every opportunity
21:41 Your niche is the who and the what
22:37 The studio conversation that became a partnership
24:13 Competence — bottom of funnel
24:35 No proof yet? You are the proof
25:36 The beta results
26:37 Live demonstration as proof
27:57 What Amazon reviews teach you about buying
28:55 Do the work for free... then document it
30:06 How to use all three as a lens
32:03 Recap and close
32:17 Free context document + Golden Boulder Sessions
33:30 Boston, Unbound, and see you next episode
...more
36min
August 05, 2026 We are back! Are You a Slave to Your Own Content?
Fonzie is back.
And he came back with the thing every creator feels but nobody says out loud... "I already posted about this."
You wake up. You know you have to publish. The idea shows up. And then that voice: wait, I said this already. It's an exhausting loop, and it's the reason most people quit before the content ever works.
Here's what we get into: it started with a guitar lesson. Fonzie told his teacher he keeps falling into the same riff. The answer he got flipped the whole thing, and it connects straight back to one of the first phrases we ever coined on this show.
Then we break down three ways to deliver the same message without burning out. Customer journey. Angles. Formats.
Plus the real client ad we reviewed this week, the one metric that actually matters (it is not views), and the part nobody talks about... whether you and your team actually enjoy any of this.
Pick one. Run it 30 days.
👉 Free context documents and office hours: www.businesscreator.club

Chapters
00:00 Fonzie is back
00:52 45 days of daily episodes almost broke me
01:52 Do you feel like a slave to your content?
02:28 The guitar lesson with Dan Lopez
03:39 The pass you practiced a thousand times
04:19 You're the only one who hears 100% of your message
05:40 The three ways, previewed
06:07 Find the path with the least friction
08:19 One avatar, four entry points
10:18 The ad we reviewed yesterday (two ways to highlight one line)
13:11 Way 1: the customer journey
14:44 Break the journey into milestones
15:28 Why smaller problems build trust faster
16:19 The context document episodes (and what happened)
18:11 The decision tree: why, why, how
18:58 Way 2: angles
19:38 Contrarian, comparison, and everything between
20:46 Show and tell (the chef and the publishing pyramid)
22:18 Way 3: formats
22:55 Talking head is the hardest one to win with
23:27 The man on the street version of this episode
24:02 The experimentation bucket (1 out of every 5)
24:57 10,000 views and an empty inbox mean nothing
25:06 Nobody talks about this: you have to enjoy it
26:24 Let's have fun with this
26:52 What needs to be true for this to happen?
27:55 Recap: pick one, run it 30 days
28:24 Fonzie's case study group (5 spots)
31:07 The beta results: 500+ leads, 84 signups
33:30 Unbound by HubSpot, Boston, September
34:02 Friday office hours and the email I actually type myself
34:36 Interviews are coming back
35:00 Close
...more
37min
July 10, 2026 The Gap Between Your Idea and the Finished Thing Just Disappeared
Not that long ago, if you wanted to experience something creative... a song, a video, a piece of art... you had to wait for someone else to make it. You were a consumer. Today, that flipped. If you can imagine it, you can create it.
In this one I share the moment it clicked for me... a song that made my in-laws cry at their kitchen table, an affirmation track my kids now beg for in the car every single morning, and a soccer song my boys dreamed up in about five minutes. Then I get into what this actually means for your business... why creativity matters more now than it ever has, how the gap between "I have an idea" and "I made the thing" basically disappeared, and the 70% rule that changes the math on content forever.
And stick around till the very end. Because there's a surprise buried in this episode that could save you thousands of dollars... and honestly, you're not going to believe it until you hear it.
👉 Start here: www.businesscreator.club
...more
15min
July 03, 2026 The Comments You're Scared Of Are Growing Your Business
This morning I woke up to a flood of comments on our Football Show. Some were laughing with us. Some were insulting my accent, my English, my opinion on a soccer game.
And here's the part that doesn't make sense... that same show just crossed 100,000 views in 30 days.
The algorithm doesn't know the difference between love and hate. It only sees engagement.
For 400-plus episodes of Content Is Profit, I played it safe. Stayed in the middle. Meshed with everybody. This episode is about what happened when I stopped... and the fear that keeps most people from ever hitting publish.
I break down the two kinds of comments (and why your fear can't tell them apart), three reasons the hate is actually good for your business, and five things you can do to keep creating true to your message... even when your stomach drops.
Be you. Put it out there. The negative always comes... but so does the good.
👉 www.businesscreator.club
Chapters:
00:00 The fear that stops people from publishing
00:37 Why this is the #1 reason people never start
01:14 What I woke up to on the Football Show
02:22 100K views in 30 days... love vs hate is the same to the algorithm
03:02 400+ safe episodes, and why the middle never stands out
04:08 If you have a strong message, share it
04:48 The two kinds of comments (and why fear can't sort them)
05:54 They insulted my accent and my English
06:31 Belief 1 — reactions are the map
07:11 Belief 2 — if a comment shakes you, you didn't fully believe it
08:16 Belief 3 — staying true is a magnet AND a repellent
08:56 The fitness studio story (the angry ones were the cheaters)
10:37 How to actually do it... 5 moves
10:55 Move 1 — desensitize by reps, not by thinking
12:24 Move 2 — decide what you stand for before you publish
12:36 "It's called soccer." "No... it's football."
14:16 Move 3 — stop trying to be liked by everybody
15:18 Move 4 — read comments as data, not verdicts
16:52 Move 5 — don't take the hits alone
18:08 What's possible — stop watering down your message
19:06 The AI example — talk to the people you actually want
19:54 Found through the noise... they become superfans
20:44 Tied to your mission (something big we haven't announced)
21:18 Be you. Put it out there.

...more
22min
June 26, 2026 Can You Actually Grow a Podcast Without Ads? (What 10 Days of Daily Episodes Taught Us)
We ran a daily podcast for 12 days straight... and the numbers genuinely surprised me.

In this behind-the-scenes solo, I open up the actual dashboard on our newest passion project (a daily soccer show) and walk through what 12 days of high-volume content really did... on YouTube, with a budget most people would laugh at.

Then I get to the question everybody keeps asking me: can you grow a show fast without spending a fortune on ads?

The answer is yes. But there are two ways to pay for it... and most creators only ever try one.

I break down the paid move we tested first (it costs way less than you think), the four organic plays that have quietly grown this show for years, and the one mindset shift that changes how you look at every piece of content you publish.

If you've ever felt like you're posting into the void... this one's for you.

👉 Come build with us at www.businesscreator.club. Open Q&A every Friday at 12:30 ET.

Tune in and enjoy!

Chapters:
00:00 A behind-the-scenes episode
00:30 The daily podcast passion project
00:52 What we make every day (episode + 10 clips + 7 graphics)
01:19 The production rule: 1 hour in, 4 hours out
01:40 Why do a daily podcast at all?
03:46 The system: Descript + a Claude agent
04:25 The real question: can you grow without ads?
06:04 The numbers (12 days, YouTube only)
07:22 Move 1: YouTube Promotions (the $10 tactic)
10:03 "Vanity metrics?" Why subscriber count opens doors
10:58 The soccer franchise partnership story
12:17 Booking pro players because the channel grew
13:20 Recap + why retention is climbing
14:25 Why we wait to run ads (and what makes them flop)
15:43 The organic path (if you'd rather not spend)
17:00 Move 2: shout-outs, cross-promos + feed swaps
18:39 Move 3: network promos (build the relationship)
19:26 Move 4: newsletter placements (research what they consume)
20:20 Move 5: live events (plug your show)
21:46 Content is also product... put it in front of people
22:37 Close + join us at Business Creator Club
...more
25min
June 19, 2026 We Cut Our Content Production From 6 Hours to 40 Minutes (Here's the System)
This week I did something I've been telling people to do for years but had been too comfortable to try myself. I pushed for volume. A daily podcast. Ten clips a day. Twenty pieces of content across every platform. The kind of output that used to take my team six hours and three people.

So we ran an audit, rebuilt the entire thing with AI, and got it down to something I can run from the sideline of my kid's soccer practice.
In this episode I get into why we did it, the system we built, the tools we actually use, the problem we hit (one of them involves Messi and Ronaldo), and the early numbers that genuinely surprised me.

If you've been creating and not getting the results you want... this is the audit conversation you've been avoiding.

Build your context documents and join us inside Business Creator Club: www.businesscreator.club

Chapters:
00:00 Almost said the wrong show name
00:25 The Jenny Hoyos episode that started this
01:18 Selling "multipurposing" before clipping existed
02:24 The panel argument about posting volume
02:59 Why "it depends" is the real frequency answer
04:34 Why most people play it safe (capacity, not strategy)
05:11 It's not the content... it's the ecosystem
05:42 Where we've been dropping the ball (email)
06:37 Quick intro for new listeners
07:26 The case study: relaunching The Football Show
08:08 Going volume... daily podcast, 10 clips, 7 graphics
08:59 The audit: 6 hours, 2-3 people
09:06 Reverse engineering it with AI (Claude + Descript)
10:07 Recording to clips distributed in 40 minutes
10:44 The Messi and Ronaldo graphics problem
11:04 Find what excites you (or it won't work)
11:42 The room with billionaires
12:22 Audit yourself and your team
14:14 Inside the workflow... research to outline
15:37 Why we record directly in Descript
16:18 The QC and design handoff
17:09 Why we told an editor not to improvise (this time)
17:58 The publishing pyramid and the Six Levers
18:12 Distribution... $10 ad tests and the early numbers
19:04 TikTok clips hitting 16K-20K views
19:29 Audit your resources, then double your output
20:39 The math... $6K of production for $400
20:46 Close, office hours, and CTA

Tune in and enjoy!
...more
23min
June 12, 2026 She Got 1 Billion Views in 30 Days (The System Behind It)
A creator just did almost a billion views in 30 days. One month. I had to put my phone down.
But the number isn't the story. The story is what she built behind it... and the second I understood it, I saw the exact roadmap for what we're doing with The Football Show during the World Cup.
In this one I break down how Jenny Hoyos rebranded an 11-million-subscriber channel, why her views had to crater before they exploded, and the two moves that actually drive growth like this (most people only try the first one... and torch their team doing it).
Plus the soccer vlogger who posts a full video an hour after the final whistle, the Six Levers question we run almost every week inside Business Creator Club, and the volume experiment I just texted my team about (I'm a little nervous).
What are you doing today to challenge what you produce?
👉 Come build your system with us: ⁠www.businesscreator.club⁠

Chapters:
00:00 The number first... a billion views
00:24 Why we've been quiet (the World Cup is coming)
00:52 Where this story came from
01:10 Meet Jenny Hoyos and the rebrand
01:48 From 1 video a day to 100
02:20 The machine behind the billion views
02:28 The "publish, publish, publish" burnout trap
03:03 Her team... 2 ideators, 2 editors, 1 strategist
04:06 The soccer vlogger who posts an hour after the whistle
05:02 The honest part... 1M views dropped to 50K
05:26 The home renovation analogy
05:36 The wrong takeaway vs the right one
06:18 The Six Levers... find your real constraint
07:16 The second unlock... document your real life
08:38 Frequency is the lever (the Kevin Hart analogy)
10:48 What we're trying with the World Cup
12:50 Build your own system... 3 steps
13:17 The coach with the 30-minute alarm
15:40 A callback to 45 Live
16:32 The plan... near-daily pods + a livestream a day
17:12 The challenge... find your track limits
18:02 Come build it with us
18:32 Close
...more
19min
June 04, 2026 Monetizing Events & The 3 Phases Nobody Talks About
I've been away a few days... and there's a reason I had to come back and tell you about.

The first real event Fonzie and I ever drove to, we went for one thing: customers.

We came home with zero. I almost called it a complete waste.

What I didn't know yet was that the "failed" event would end up starting this entire podcast.

In this one I break down the three phases of live events every entrepreneur moves through... and how to know exactly which one you're in right now. Then I give you the exact move we use to walk out of any room with relationships that actually turn into business (including the one trick that works 99% of the time, and the follow-up step almost nobody does).

I just got back from the most significant event I've ever attended. It unlocked something I wasn't expecting.

👉 Come build with us: www.businesscreator.club

Tune in and enjoy!

Connect with Fonzi:
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Connect with LUISDA:
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...more
24min
May 27, 2026 Why Most People Quit Right Before It Works
Most people quit their podcast right before it starts working.
Not because the content was bad… because they couldn't see the compounding happening under the surface.
Today we break down the one thing that has shaped everything BIZBROS has built... endurance.
From three seasons of the 45 Live challenge to 700+ episodes of Content Is Profit, to $1M+ in services sold through relationships that started with a single conversation.
But here's what took too long to learn: patience alone isn't the strategy.
Content builds trust. Outreach closes deals. Run both engines at the same time… and your content becomes a real business tool, not just a brand builder.
You'll hear real stories from this week: a studio referral that became a meeting, a cold Google call that became a closed deal, and a doctor on X who attracted the attention of Mark Cuban just by staying authentic and consistent.
Don't quit at episode 50.
The door opens! you just have to still be standing when it does.
👉 Join the community: www.businesscreator.club
Chapters:
01:00 The 45 Live challenge — what it actually was
03:00 Pablo and JWB — the six-figure client from day 15
04:30 Three seasons of 45 Live and what we learned
05:30 Episode 635 — what 700 episodes really means
07:00 The 20M download client who called back two years later
08:30 Content real estate — volume creates surface area
09:30 Using content as a collaboration tool
11:00 Logan Paul, KSI, and Prime — the biggest example
12:30 The patience trap — where most people get stuck
13:30 Content builds trust but doesn't close deals
14:30 The formula: patience + outreach = pipeline
15:30 Engine 1 — the content engine (long game)
17:30 Engine 2 — the outreach engine (short game)
18:00 Real story — studio referral that became a meeting
19:30 Real story — Google cold call that became a closed deal
21:00 Put content inside your pipeline
20:00 How to know if it's actually working
21:00 Metrics that matter — replies, referrals, returning listeners
22:00 The metric that doesn't matter — month one downloads
22:30 The Mark Cuban investor story
23:30 You're building a reputation, not a viral moment
24:00 Close — the truth about who makes it in content
24:30 CTA — businesscreator.club
...more
27min

FAQs about Content Is Profit:

How many episodes does Content Is Profit have?

The podcast currently has 731 episodes available.

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