How To Build Trust FAST With Content

This one hit different…

Fonzi came in hot with a question that had my brain on fire:

How fast can we build trust with content?

At first, I thought I had the answer. But wait ‘til you hear where this convo went…

We broke down something we see ALL the time: people chasing views... but losing trust.

We asked stuff like:

You might think it’s all about going viral...

But there’s something way more powerful happening under the surface.

We’re sharing behind-the-scenes stuff we’ve never talked about before, like how we helped a creator with 20 million downloads and some things we implemented with their team to move the needle forward… fast!

Don’t miss this. It might change how you create content forever.

P.S. Want help with your content strategy for 2026?

Go to www.bizbros.co/monetize and let’s plan it together.

Chapters:

00:00 - Intro: Fonzie Takes Over the Episode

00:43 - Raw and Fresh Thoughts Incoming

02:00 - What Is the Role of Content?

03:15 - The 6 Levers of Content Creation

04:30 - Views vs. Trust: What’s the Goal?

05:24 - Your Content Should Answer Questions

06:08 - The Frictionless Sale

07:04 - When Viral Content Backfires

08:01 - Why Going Viral Isn’t Always Good

09:04 - Building Trust with High-Level Clients

10:09 - How Buyers Use Your Content to Decide

11:13 - What Does “Trust” Really Mean?

11:46 - Your Funnel Is a Trust Journey

13:15 - How Fast Can You Build Trust?

13:38 - Certainty + Clarity = Trust

14:40 - Speaking to Problems, Pains, and Desires

15:26 - The Creator Who Built Trust Instantly

16:25 - What Built Instant Trust?

17:28 - Frequency + the Right Message

18:29 - Shifting Beliefs Through Messaging

19:19 - Paid Media vs. Organic Distribution

20:14 - Controlling the Journey With Paid Ads

21:31 - What Organic Creators Do Well

22:33 - Start Conversations to Build Trust

23:30 - How to Control the Trust Funnel Organically

24:02 - Quality Messaging > Fancy Production

25:02 - Why You Don’t Need a Big Audience

26:11 - Events Are Still a Superpower

27:02 - What Happens Inside the One-on-One Challenge

28:00 - Stop Chasing Templates—Learn the Principles

29:13 - Who the Challenge Is Best For

30:26 - Final Thoughts + Join Us at PodFest

What Most Creators Get Wrong During a Crisis (And How to Do Better)

Hey fam we are back!

First of all, Happy New Year! I hope you had a great time with family, friends, and maybe some good fireworks like we did.

But today… we’re diving into something a little deeper.

Something happened this weekend... something big... especially for us, our family, and millions of people from my home country, Venezuela.

I won’t get into all the details here (you can go look it up if you want)... but what really got me thinking wasn’t just what happened... it was how people reacted online.

The comments. The posts. The anger. The confusion.

And yes... even from creators we respect.

So in this episode, I’m asking 5 important questions we all need to think about before hitting publish. Especially when things get tense.

I’m not here to tell you what to say. I’m not here to talk politics.

I just want to share what helped me reflect before we wrote this epside... and maybe help you do the same.

You don’t have to agree with everything. You just have to be willing to a few things before you post.

Let’s talk about it.

Chapters:

00:00 – Intro: Why This Episode Matters Now

01:38 – The Triggering Event & Personal Backstory

02:30 – Q1: Why Am I Sharing This?

05:32 – Q2: Am I Informed Enough to Speak on This?

09:40 – Q3: How Could This Message Be Interpreted by Someone Who Disagrees?

14:55 – Q4: Is This Adding to the Noise or Adding Value?

16:50 – Q5: Am I Being Authentic or Just Reactive?

19:48 – Final Reflections: Less Noise, More Clarity

22:01 – A Personal Message About Freedom & Responsibility

Do This in 2026 or You’ll Be Invisible Online - Content Plan for 2026It’s the last episode of the year… and we went deep.But don’t worry, this one’s not just a recap. We’re sharing the real stuff—the things that helped us cross 7 figures, launch a (messy but fun) new community, and keep this podcast alive through wild life changes.We talk about what actually works when it comes to content right now…What doesn’t…And the biggest shift we’re seeing in the game going into next year.Plus—my Fortnite confession, Fonzie’s “dad life” comeback, and how to stop wasting time with content that doesn’t do anything for your business.We also share the #1 mindset shift that’ll help you get more attention, more conversations, and yep… more sales from your content.Let’s just say… it’s not what you think.Want clarity and a real plan to win next year?Join our free 5-day 1-on-1 challenge: www.bizbros.co/monetizeLet’s do it!Chapters: 00:00 – End-of-Year Kickoff and Casual Catch-Up01:04 – 615 Episodes and Why This One Matters02:15 – Gratitude, Community, and Business Milestones06:30 – Authenticity and Sustainable Content Creation08:37 – Why Improvement Matters More Than “Just Posting”11:30 – Is It Too Late for Content?12:11 – Point of View, Intention, and Standing Out14:17 – Asymmetrical Effort and Where to Focus First16:52 – Knowing Your Ideal Customer Deeply18:17 – Why Templates Don’t Create Success19:22 – Prioritization and Content With a Purpose21:28 – A Practical Short-Form Testing Approach22:52 – Converting Attention Into Conversations25:01 – Volume, Feedback, and Resource Reality27:23 – Ideas and Hooks Over Production Quality29:20 – Research vs. Rushing Content29:49 – Looking Ahead: Networking and Growth30:59 – Efficiency, Ads, and Copywriting Focus32:17 – Final Thoughts and Year-End Sendoff

What if this thing (that you already have) was the secret to growth?

Today's episode is a little different... kinda like a heart-to-heart (nice way to say rant lol)

I just got off a deep call with my coach, and wow — it hit hard. Ever feel like you’re stuck doing stuff that doesn’t feel like you? Yeah... me too.

This conversation made me ask big questions.

- What if I’ve been showing up as someone I’m not?

- What happens when we *really* show up as our true selves?

- And what if that’s the reason things finally click — in content, business, and even life?

I’ll share a super weird (but powerful) experiment I’m trying that’s already shifting how I create, how I sell, and who I attract.

Even my wife thought this was insane haha!

Plus, I’ve got a story about a podcast, some spicy feedback from family, and what to *actually* do with opinions that don't sit right.

Let’s just say... this one’s raw, real, and might give you that nudge you didn’t know you needed.

Enjoy! and Happy Holidays!

Tune in and enjoy!

Chapters:

00:00 Gratitude Practice for Team Bonding

03:20 "Accountability and Execution Matter"

07:54 "Who Should We Take Feedback From?"

11:41 "Overcoming Feedback and Self-Doubt"

13:39 "Creating for Connection"

16:12 "Finding Your Dream Customer"

Ready to turn your content into cash? This episode is part 2 of your roadmap.

Today we unpack the most powerful lessons from our viral conversation with high-ticket expert.

You’ll discover how to build, price, and sell premium offers that your audience actually wants—without burning out or adding more to your plate.

Whether you're a coach, creator, or content-driven entrepreneur, these 10 frameworks will help you go from undercharging and overworking… to building offers that create massive impact AND income.

What You’ll Learn:
• How to price your offer for profit (without guilt)
• Why the market you pick matters more than the product
• The Anti-Resentment Pricing Rule
• Offer messaging that makes people say “tell me more!”
• The $300K Day Strategy—and how you can do it too

Want to see our $100K offer built LIVE? come join us in the club! Full workshop available.

🔥 Join the FREE challenge: www.bizbros.co/monetize
🔥 Join the club: www.businesscreator.club

Chapters:
00:00 – Why Most High-Ticket Offers Don’t Convert
01:20 – Messaging Problems vs Offer Problems
02:57 – Pain vs Problems in Buyer Psychology
05:39 – Leveraging Events for Faster Conversions
08:33 – Why Live Feedback Changes Everything
10:33 – Story-Based Positioning That Builds Belief
16:23 – Combining Data and Emotion to Anchor Value
21:42 – The Real Cost of Not Buying
27:18 – Why People Avoid This Conversation
28:32 – Scaling Without Burning Yourself Out
32:29 – Final Recap of the 5 Pillars

Ready to turn your content into cash? This episode is part 1 of your roadmap.

Chapters:

Chapters:

Hey fam!

We’re bringing back one of our favorite episodes because it’s more relevant than ever. Whether you’re selling content, courses, memberships, or anything online—this one is a must-listen.

Back when I was running a fitness studio, I learned the power of retention. Fast forward to today, we use those same principles to grow our business and help our clients create content that sells.

In this episode, I break down:

If you’re creating content or building offers, this will shift how you think about value and conversions. I’ll show you how to turn attention into revenue—without being pushy or adding more work.

Want help building your premium offer or content system?

Go to businesscreator.club

Or get crystal clear on your next steps at www.bizbros.co/monetize

See you inside the episode.

This is one you don’t wanna miss!

Today on Content Is Profit, we talk with Shanin — creator of Sunshine’s Hot Dogs and a YouTuber with over 76,000 subscribers! That’s right… she started filming her hot dog cart biz just for fun — and now it’s BLOWING UP!

But here’s the best part…

Shanin didn’t wait for things to be perfect.

No fancy camera. No big plan.

She just hit record and kept it real. And guess what? That’s what people LOVE. 💛

You’ll hear how she:

If you’ve ever wanted to start a YouTube channel… or felt scared to show up on camera… this episode is your sign to GO FOR IT.

Hit play and let’s goooo!

Chapters:

00:00 "Starting a Business Journey"

03:27 "Unique Journey to Content Creation"

07:13 "Publishing Pyramid & Content Process"

11:01 "Hot Dog Cart Creator Tips"

14:59 "Balancing YouTube and Hot Dog Cart"

18:52 Overthinking and Letting Go

22:00 "Awkward but Okay Outcome"

24:02 "Leaving a Core Memory"

28:35 "Finding Your Niche"

29:40 "Authenticity and Life Vlogging"

35:07 "Balancing Authenticity and Optimization"

36:46 Influencer Backlash Over Spending

41:32 Kid's Bold Haircut Moment

45:00 "Delicate Balance of Ambition"

46:52 "Magic Quest: Streamer’s Journey"

50:04 "Family Life on YouTube"

52:01 "Future Posts on FancyCreate"

I finally did it…

Turned the camera on myself. Hit record. No script. No fancy edits.

Just me, my day, and the lens 👀

What started as “just a vlog” turned into something way bigger—personally *and* for the business.

In this episode, I’m unpacking 10 surprising lessons I learned from vlogging…

Lessons every creator, entrepreneur, and podcaster needs to hear.

Some of them will challenge how you think about content.

Some might explain why your stuff hasn’t hit yet.

And a few? They might just unlock your next big move.

No fluff. No filters. Just real talk from the front lines of content.

Hit play to hear the story.

Feeling stuck with your content or strategy?

Join our Clarity Challenge For FREE!

— 5 days to get clear, confident, and cash-ready with your message.

Tune in and enjoy!

We had to bring this one back — because it’s just that good.

Today’s guest is our good friend Carly Baker, now leading Media Partnerships at HubSpot Originals (yes, that HubSpot). She’s been a big part of our journey, and every time she’s on the show… 🔥 golden boulders everywhere!

This episode is packed with the kind of insights that make you pause and go, “Oof, I need to write that down.”

Here’s what you’ll learn:

This one’s for podcasters, creators, and business owners who want to build something real — not just chase downloads.

So grab your notebook, hit play, and let’s get to it. Carly brought the goods.