Content Is Profit

By BIZBROS

Welcome to the Content Is Profit Show.

In here you are going to get the insights, accountability, and drive to create consistently and increase revenue in your business.

After years building and manag... more

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8787 ratings

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FAQs about Content Is Profit:

How many episodes does Content Is Profit have?

The podcast currently has 666 episodes available.

Content Is Profit episodes:

August 28, 2025 How To Lose Respect Online
We’re frustrated—and for good reason! Some internet "marketers" are outright stealing IP and reselling it.
Today, I have a surprise "guest," and we’re diving into a hot topic that's stirring the digital marketing community.
We start by discussing Alex Hormozi's latest book launch. It broke records and sparked intense debate.
But we’re not just rehashing the news. We use this event to explore a key question: How can content creators and business owners maintain their integrity online?
#GoldenBoulders
The ethics of reselling or sharing premium content without permission.
How this type of mindset can lead to bad business practices.
The long-term effects of prioritizing short-term gains over integrity.
What You'll Learn:
Why copying others' content word-for-word can quickly ruin your credibility.
How to ethically use insights from industry leaders without crossing lines.
The importance of developing your own unique voice and perspective.
Food for Thought:
We challenge you to think about your values and how they match your business practices. Are you building a foundation of integrity that lasts?
"It's not just about what you achieve, but how you achieve it."
Enjoy!

Timestamped Overview:
00:00 Record-Breaking Online Webinar Sales
05:31 "Respect Loss in Online Trends"
09:41 "Marketing's Four-Minute Mile Moment"
12:04 "Add Personal Insights to Content"
15:23 AI's Role in Content Creation
18:51 Authenticity Over AI: Writer's Preference
22:16 Abundance Over Lacking Mindset
23:54 "Ethical Resourcefulness Challenges"
29:12 "Influence and Ethical Shortcuts"
32:07 "Reflections from a Third World Perspective"
33:54 "Podcast Follow Request”

...more
36min
August 26, 2025 Crafting a Winning Giveaway: The Secret to Attracting Customers Without Ads
Go to businesscreator.club to get your free 30 days and Free Money Model Book.

Are you ready to grow your business without spending a dime on advertising?

In this episode, I'm sharing a powerful strategy that generated 300 appointments, collected 2000 emails, and brought in $1500 upfront for a local wellness center - all with just three emails!

This giveaway marketing approach was a game-changer for us when we first started offering our services, especially brick-and-mortar establishments.

I'll walk you through how we implemented this strategy before we had our studio, and why it's still relevant today.

This throwback was inspired by the Money Model book and one of its attraction offers.

Today we go RAW inspiration mode.

What You'll Learn:

• The step-by-step process of creating a successful giveaway campaign
• How to partner with complementary businesses to increase your reach
• Crafting compelling emails that drive engagement and conversions
• Strategies for turning non-winners into paying customers

Key Takeaways:

• The power of collaboration in expanding your audience

• Why urgency and scarcity are crucial elements in your giveaway
• How to structure your offer to maximize conversions
• Tips for following up with leads after the giveaway ends

I'll also share insights from Alex Hormozi's book and how they align with our proven strategy.

Plus, I'll reveal some exciting bonuses for those who join the Business Creator Club, and access to our detailed giveaway playbook.

Whether you're running a local business or an online venture, this episode will equip you with a powerful tool to attract new customers, build your email list, and boost your revenue - all without spending on ads.

Get ready to transform your marketing approach and watch your business thrive!
...more
27min
August 21, 2025 Why 40% of Business Content Actually Hurts Your Sales (And How to Fix It) with Amanda Holmes
What happens when timeless business strategies meet today’s digital chaos?
Amanda Holmes, CEO of Chet Holmes International and daughter of legendary sales strategist Chet Holmes, joins us for a powerful, behind-the-scenes conversation. She unveils the revised edition of The Ultimate Sales Machine—a book that’s helped over 200,000 businesses scale smarter and faster.
In this episode, Amanda shares:
- How marketing evolved from billboards to viral reels
- The secret to crafting content that actually sells
- A new way to think about your audience (hint: it’s not a funnel)
- How to make your offer the only logical choice in a crowded market
Plus, you’ll hear the emotional story of how Amanda honored her father’s legacy—writing a heartfelt foreword to the book that changed the business world.

Enjoy!

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
...more
50min
August 19, 2025 Reacting to 3 Million Sold in 1 Day! Money Models Breakdown: Alex Hormozi Lights It Up (FREE BOOK!)
Go to BusinessCreator.club to get your Free Book! Use the code "MoneyModels" to claim your free book
I mean… that was savage!
Alex Hormozi's new book "Money Models" has taken the internet by storm, selling an incredible 3 million copies in less than 24 hours!
Today I'm sharing my raw thoughts on this game-changing launch and what it means for entrepreneurs like us.
As someone who's followed Alex's work since 2015, I've personally experienced the power of his strategies. I'll break down why I believe this book is a must-read for anyone looking to level up their business game.
What You'll Learn:
- The four key systems outlined in the Money Model book
- How these systems can transform your business into a cash flow machine
- Real-world examples of implementing these strategies (including some from my own experience)
- Why this book feels like someone "flipped the switch" on understanding business profitability
Plus, I'm thrilled to announce that we're giving away 200 free copies of Money Model to our Content is Profit community! Here's how you can get yours:
Visit https://businesscreator.club/
Log in (you'll get 30 days free access)
Use the code "MoneyModels" to claim your free book
Don't miss this chance to get your hands on what could be a business-changing resource. Act fast – we only have 200 copies available!
Enjoy!

Timestamped Overview:
[00:00:00] Intro + Big Announcement: 200 Free Books
[00:01:45] Who Is Alex Hormozi & Why This Launch Matters
[00:03:11] How We’re Giving Away the Money Models Book
[00:04:35] The Candlelight Analogy: Lighting Up the Business Journey
[00:06:22] Why This Book Hit So Hard for Us
[00:09:33] The 4 Main Systems + Sub-Models Explained
[00:12:44] Strategic Giveaway Case Study: 300 Leads in 1 Weekend
[00:15:55] Downselling & Cash Flow Tactics That Worked
[00:17:30] Continuity Blueprint: Building Sustainable Revenue
[00:19:06] Haters, Hustle, and Why We’re Giving Books Anyway
[00:21:00] The Bigger Mission Behind This Giveaway
[00:22:15] What You Can Expect If You Join the Community
[00:23:45] Reflecting on Our Own Entrepreneurial Journey
[00:25:10] Why This Book Helped Us See the Whole Picture
[00:26:15] Final Thoughts & How to Get Your Free Copy

...more
23min
August 14, 2025 How To Build Profitable Without Losing Our Mind. Advise From Former Tony Robbins Head Trainer, David Waldy
Are you tired of feeling overwhelmed by the constant pressure to scale your business and achieve more?
Today I sit down with David Waldy, a seasoned entrepreneur and sales expert, to explore a refreshing perspective on success and growth.
David introduces us to his powerful Fierce Empathy Framework, a tool designed to help entrepreneurs align their business goals with their personal values.
We dive deep into the importance of understanding your true motivations and setting realistic expectations for yourself and your business.
Some of the #GoldenBoulders on today’s episode:
- The four essential components of any business: marketing, sales, operations, and finance
- Why comparison can be dangerous and how to use it effectively
- The importance of setting clear intentions and realistic expectations
- How to determine what's truly relevant to your definition of success
This conversation is a must-listen for entrepreneurs who want to build a business that aligns with their values and allows them to enjoy the journey.
It's time to stop "wending" your life away and start creating a business and life you truly love!

Timestamped Overview:
[00:00:00] Welcome Back, David Waldy!
[00:01:40] Business 101: The 4 Buckets (Marketing, Sales, Ops, Finance)
[00:03:25] Embracing Ignorance Without Shame
[00:06:50] The Birth of the Fierce Empathy Framework
[00:10:15] Foundations: What Motivates People to Buy
[00:13:40] Why “Go for No” Changes the Game
[00:18:03] Ask Better Questions, Sell Better Solutions
[00:20:30] Sales Conversations Start Long Before the Call
[00:24:34] Intentions and Expectations: The Fuel of Sustainable Growth
[00:27:20] The Comparison Trap: Redefining Success
[00:30:31] Setting Boundaries and Living With Intentionality
[00:34:10] Values vs. Vanity: Building the Life You Actually Want
[00:41:00] Relevancy: What Actually Matters in Your Business
[00:44:25] Don’t We Your Life Away — Own Your Journey
[00:49:14] You’re Not the Oak Tree Yet — And That’s Okay

Connect with David: fierceempathyframework.com
Facebook: https://www.facebook.com/davidwaldy/
Instagram: *https://www.instagram.com/davidwaldy/*
LinkedIn: *https://www.linkedin.com/in/davidwaldy/*
Twitter: *https://twitter.com/davidwaldy*
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
...more
54min
August 12, 2025 Six Essential Elements to Supercharge Your Content & Profits. BCC Special
Come join us at www.businesscreator.club
Ever wondered if there's a secret formula to make your content work wonders for your business?
Well, today we're breaking down the six essential elements that can supercharge your content strategy and propel your business forward.
As a special treat, I'm sharing the “baby proof” version of a presentation that's been refined over the last few years of real-world application.
It's been put to the test with our agency clients and has proven its worth time and time again. Now, it's your turn to benefit from these insights.
You’ll see the two frameworks that we’ve discovered after working hundres of companies and their content maps.
This episode isn't just about theory - it's about practical application.
Enjoy!

...more
15min
August 07, 2025 Former HubSpot Director of Marketing Shares Timeless Frameworks to Grow Online
Ever wonder how the experts find the most interesting content on the internet?
Today we revisit the episode with our friend and MVP Steph Smith as she reveals her surprisingly simple yet powerful research techniques.
The very frameworks that lead her to crush it at The Hustle, as Director of Marketing for HubSpot, and now leading growth for cutting edge Ai company Groq.
Discover how she grew her podcast to 20,000 downloads in just six months and her unique insights on content creation that you won't hear anywhere else.
Plus, learn why not every business should start a podcast and the key questions you should ask before diving in.
What a fun and relevant chat! Back to the vault we go! haha!
Connect with Steph: https://www.linkedin.com/in/stephaniesmith93/

Listen Only here:
https://link.chtbl.com/takemetocip
Subscribe to the Youtube show ► https://www.youtube.com/channel/UCVm4xHOmK8VAVifaojilr4A
Join Business Creator Club
https://www.businesscreator.club
Connect with BIZBROS:
https://www.facebook.com/BIZBROSCOhttps://www.instagram.com/bizbrosco
Connect with FONZI:
https://www.instagram.com/luiscamejov/
Connect with LUISDA:
https://www.instagram.com/luisdacreates
Get our freebies on how you can turn your Content Into Profit:
https://www.bizbros.co/monetize
...more
1h 16min
August 05, 2025 AI, Authenticity & the Truth About Content That Works (BCC Behind The Scenes)
Ever wondered how to make your podcast truly stand out in the crowded digital landscape?
In this unfiltered conversation from our Business Creator Club chats (join us at https://businesscreator.club/), we dive deep into the world of podcasting, exploring the dynamic intersection of AI, video, and shareability.
As content creators, we're constantly seeking ways to amplify our message and reach our ideal audience. But with so many tools and strategies at our disposal, it's easy to feel overwhelmed.
#GoldenBoulders from this episode:
- Discover how to leverage AI to streamline your podcast production process
- Learn strategies for creating shareable content that resonates with your audience
- Explore the power of video in enhancing your podcast's reach and engagement
- Understand the importance of authenticity in building a loyal listener base
- Get insights on measuring the effectiveness of your podcast marketing efforts
Remember, the goal isn't just to create content, but to create content that people want to share!
Timestamped Overview:
[00:03:30] AI Workflows in Content Creation
[00:06:50] The Power of Authenticity
[00:10:15] Quality Over Vanity Metrics
[00:13:40] Aligning Content With Business Goals
[00:17:05] Building a Business That Serves You
[00:20:30] Storytelling That Connects
[00:24:45] Authenticity vs. Persona in Content
[00:27:20] The Publishing Pyramid & Six Content Levers
[00:30:45] Fear of Imperfection & Sharing Rough Work
[00:34:10] Shareability, Virality & The Santa Clip
[00:36:40] Hitting the Right Content Frequency
[00:39:15] Strategic Short Form & Podcasting Together
[00:44:25] AI-Powered Speed with Human Strategy
[00:46:10] Building Capacity & Sustainable Growth

Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter

Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter

Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.

You can find this episode plus all previous episodes here.

If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
...more
33min
July 31, 2025 10X Return? The Simple & Effective Ads Formula with Nickolas Natali
Are you feeling intimidated by the thought of running ads for your
service-based business?
Us too! Many entrepreneurs struggle with this crucial aspect of
marketing, unsure where to start or how to make it work effectively.
Today I sit down with Nickolas Natali, a successful podcast host (Top 1%
whoop whoop!) and advertising expert, to finally figure out how to run
ads for service-based businesses (and online as you’ll see at the end!)
We dive into actionable strategies that you can implement today to boost
your lead generation and conversions.
Today’s #GoldenBoulders!
• A simple, clear roadmap for setting up and testing ads for your
service-based business
• The key components of an effective offer formula
• Where to focus 80% of your attention in your ad strategy
• How to choose the right offer to test your ad system
• The balance between organic content and paid advertising
You’ll have a clear understanding of how to create an effective ad
strategy that drives conversations and conversions for your
service-based business.
Enjoy and let’s make some $$$

Timestamped Overview:
[00:00:00] Intro: Why paid ads feel scary — and what this episode promises to fix
[00:02:40] Nick’s background: From podcasting to high-converting media strategies
[00:03:30] Luis reveals their past ad attempts and what stopped them from scaling
[00:05:15] Nick breaks down a low-budget ($100–$500) testing strategy to validate offers
[00:06:50] What to expect in your first 30 days of running ads
[00:09:30] The "I help X do Y without Z" formula and how to craft a strong offer
[00:11:40] Platform breakdown: When to use Meta vs. Google Ads (and why)
[00:13:45] Why 80% of your budget should go into the headline and CTA
[00:16:55] The friction question: Should you make it harder or easier to convert?
[00:18:30] DMs as an ad destination — and how they outperform clunky funnels
[00:20:15] Done-for-you vs. done-with-you vs. do-it-yourself: Choosing your ad offer
[00:23:40] Should you lead with high-ticket or low-ticket? Nick’s practical take
[00:26:30] Tracking success: What ROAS, CPL, and other metrics really mean
[00:29:50] Paid ads vs. organic content — how to make them work together
[00:33:00] Creative ideas: Story-driven or sitcom-style ads for brand awareness

Connect with Nickolas:
Podcast https://podcasts.apple.com/us/podcast/the-nickolas-natali-show/id1454542200
LinkedIn https://www.linkedin.com/in/nickolasnatali
Instagram https://www.instagram.com/nickolasnatali/?hl=en
Website https://allthingsmediallc.com/
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
...more
45min
July 29, 2025 Reaching 25,000 People: From Passion Project to Profitable Movement with Julie Bennet
Ever felt overwhelmed by the idea of launching a product or executing on
a business concept?
We certainly have… multiple times! Today we dive into the world of
launching a financial product and entrepreneurship with Julie Bennett,
co-founder of Lemonade Standers.
Julie shares her journey from a personal revelation about her children's
understanding of money to creating an innovative game that teaches
credit literacy. Her story is a testament to the power of identifying a
gap in the market and taking action, even when the product isn't
perfect.
The #GoldenBoulders from this episode you don’t want to miss:
• The importance of teaching financial literacy to young people
• How to test and validate your product idea before full-scale launch
• Strategies for tapping into existing networks to grow your audience
• The value of collaboration in business growth
• Why progress trumps perfection in product development
Julie's approach to building her business is a masterclass in
entrepreneurial thinking. From hosting after-school programs to
collaborating with established professionals, she demonstrates how to
pivot and adapt your strategy based on market feedback.
Join us for this enlightening conversation and learn how to navigate the
entrepreneurial journey with confidence and purpose!

Timestamped Overview:
[00:00] How Julie turned a birthday party moment into a business idea
[03:00] The eye-opening conversation that sparked her mission
[05:30] Julie’s background and why financial literacy became personal
[08:15] Teaching kids through entrepreneurship and real-life lessons
[10:00] Finding the gap: Why credit is the pain point for most families
[13:45] Partnering with experts to scale and inject fun into learning
[15:20] Transitioning from enrichment programs to scalable product
[17:00] The challenge of keeping things fun and flexible for kids
[19:00] How in-person feedback helped shape their product
[21:30] The confidence to launch before it’s “perfect”
[24:00] Leveraging the “Do The Thing” challenge model
[26:50] Collaborating with aligned audiences to grow reach
[28:45] Applying corporate strategy to entrepreneurial growth
[31:00] Saying “no” to noise, focusing on one thing: credit
[35:00] Why trying things (and failing fast) is part of the process

Connect with Julie:
Free community https://www.skool.com/lemonadestanders/about
Website https://www.lemonadestanders.org/
Linkedin https://www.linkedin.com/in/juliebennettseattle/
Connect with Fonzi:
Facebook
Instagram
LinkedIn
Twitter
Connect with LUISDA:
Facebook
Instagram
LinkedIn
Twitter
Subscribe to the podcast on Youtube, Apple, Spotify, Google, Stitcher, or anywhere you listen to your podcasts.
You can find this episode plus all previous episodes here.
If this episode was helpful, please don’t forget to leave us a review by clicking here, and share it with a friend.
...more
46min

FAQs about Content Is Profit:

How many episodes does Content Is Profit have?

The podcast currently has 666 episodes available.

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