FREE Masterclass “Beyond The Mind: The Science Of Plant Medicines”
📅 Date: August 11
🕒 Time: 18:00 CET / 9:00 PST / 12:00 EST
After working with hundreds of founders, executives, and leaders, I have started to notice something that comes up again and again in my coaching sessions. People rarely come to me saying, “I need to understand myself.”
They come with a business problem.
I have a problem with my team.
I want to raise money.
I need to grow my revenues.
I want to feel more grounded. I feel stressed.
I don’t know what to do with my company.
And of course, those problems matter. Vision and strategy matters. Product-market fit matters. The business fundamentals matter.
But very often, they are not the real problem. They are the symptom.
From the first few sessions, we usually start moving beyond what is happening on the surface of the business and into a much deeper question: what is actually preventing you from doing what you already know you need to do?
What is preventing you from having the difficult conversation, making the decision, letting go, taking the risk, or looking honestly at ‘Why’ you built this company in the first place?
Because when we create enough space, confidentiality, and safety, something very human tends to appear underneath the business story: the unexamined truth.
And after working with over hundreds of leaders, I keep seeing the same themes.
What Are You Really Looking For Through Your Business?
The first is the need to feel safe.
Many people build businesses because they believe that having their own company will finally give them the security they couldn’t find elsewhere. They want enough money in the bank so they don’t have to worry anymore. They want financial freedom. They want to be in control of their own future.
They want to work with conditions that don’t make them feel controlled, sick or burnt out.
And I understand this deeply. But there is an interesting contradiction here: building your own business is one of the least predictable ways to create safety.
You don’t know where the next revenues will come from. You don’t know whether the market will change. You don’t know whether your company will survive.
And yet, I see people leave corporate (or being forced to) because they didn’t feel safe there, believing that entrepreneurship will finally make them feel safe.
The difficult realisation is that if you don’t feel safe internally, changing the external environment will not solve the problem. You can leave the company. You can build your own business. You can eventually make more money.
You may have millions in the bank. And the nervous system can still be asking, “But what if it all disappears? is it enough?”
There is no external place where you can permanently install yourself into safety. At some point, the work becomes learning how to create a sense of safety from within.
The second theme I see is the need to feel seen.
Some people build because they need to express something. They are creatives, builders, artists, entrepreneurs. They want to create something that represents who they are. They want to make an impact. But what’s behind, they want to be recognised.
Again, there is nothing wrong with that. We all have a fundamental human need to matter.
But what happens when there is no end to the need to be seen?
You reach a million followers, and you want two million.
You raise ten million, and the next milestone becomes twenty.
You receive thousands of likes on LinkedIn, and somehow you still don’t feel recognised.
Because being seen externally doesn’t necessarily create the feeling of being worthy internally.
And this is where we often return to the same place: safety. When I feel seen, I feel that I matter. When I matter, I feel worthy.
When I feel worthy, I feel that I belong. And when I belong, I feel safe.
The third theme is connection and belonging.
Building a company can give you a community. It can give you a social identity. There is a particular status attached to saying, “I’m a founder,” or “I’m a CEO.” You belong to a certain club.
At a networking event, you don’t introduce yourself as “I’m just Sophie.” You have a title. You have a company. You have a story. And there is nothing wrong with enjoying that.
But again, the question is: what are you actually trying to receive from the business?
Are you building because you have something meaningful to contribute?
Or because the business gives you something you are trying to find within yourself?
The Uncomfortable Question
This is where coaching becomes interesting.
When someone feels safe enough to really look at the deeper why, we can ask a question that is sometimes very uncomfortable:
If you already felt safe, worthy, and loved, would you still be chasing this?
Would you still need this particular title? Would you still need the exit?
Would you still need the millions? Would you still need everyone to know your name?
If the answer is yes. That’s beautiful. Because you are building from choice.
But most of the time, the answer is no. And that is where the real work begins.
Because if the business is compensating for something that feels empty inside, there is no amount of business success that will permanently fill that space.
You may make more money. You may build a bigger company. You may become more recognised. But the emptiness remains.
And this is not a judgment.
I have been there too.
When Fear Becomes the Culture
What concerns me is what happens when these individual patterns become organisational patterns.
If a founder is building from fear, that fear doesn’t stay inside the founder. It becomes part of the company. The pressure to grow becomes part of the culture. The obsession with market share becomes part of the culture.
The fear of failure becomes part of the culture. And suddenly everyone in the organisation is operating from the same underlying insecurity.
This is something I see particularly strongly in tech and games right now.
When I speak to people in the industry, I don’t hear anymore “I love my job. I feel creative. I feel passionate about what I’m building.”
More often, I hear, “It’s okay. I don’t know how long I’ll stay. I’m just doing my job. I don’t know what comes next.”
There is a lot of fear. Fear of losing your job. Fear of not finding another one. Fear of being left behind by AI. Fear of what happens when fifteen years of experience in an industry suddenly no longer guarantees you a place in it.
And when an entire industry enters that state, I think it is worth asking what the collective psyche of that industry looks like.
What are we creating when everyone is operating from fear?
Who can think creatively when they are primarily trying to protect themselves?
Who can create meaningful value when everyone is trying to survive?
Who Are You Without the Title?
There is another question I find increasingly important for leaders today: Who are you when you are no longer your job?
We have created such strong identities around our professional roles that losing a job can feel like losing ourselves.
“I’ve been in tech for fifteen years.”
“I’m a CEO.”
“I’m a founder.”
“This is what I do.”
But what happens when that role disappears? What happens when the company is sold, when the business fails, when you retire, when the industry changes, or when AI transforms the work you spent twenty years mastering?
These are not only career questions. They are identity questions.
And I believe we are entering a period where many people will have to answer them.
Awareness Comes Before Change
So where do we go from here?
For me, it always starts with self-awareness.
Do you actually know why you are doing what you are doing? Why did you build this company?
Why are you still in this job? Why is this particular milestone so important to you?
Are you choosing this life consciously, or are you following a survival program that has been running for years?
There is nothing wrong with being in survival mode when survival is genuinely what is required. The question is whether it is still necessary, or whether it has simply become your default.
Because once we become aware of the pattern, we have a choice.
And that brings us to the second step: decision.
Who do you want to be? How do you want to spend your time? What do you want to give your energy to?
What kind of life do you actually want to build?
This is where many leaders become stuck.
They know. They know they are self-sabotaging. They know they are not in the right place. They know something needs to change.
And still, they don’t move.
Why Knowing Isn’t Enough
The reason is often fear. Fear of the unknown. Fear of losing control. Fear of making the wrong decision. Fear of leaving something you’ve invested years into.
We can spend months creating spreadsheets, comparing pros and cons, building elaborate plans and trying to calculate the perfect moment to move. But sometimes there is no perfect moment. There is simply a moment when you decide.
And that decision is not always a cognitive process. Sometimes it is a movement. A willingness to step out of the familiar and create enough momentum to move into something new.
That can happen through coaching, a mastermind, a community, accountability, or simply creating a container where you are no longer able to stay in the same place indefinitely.
Because the status quo is incredibly comfortable, even when it is making you miserable.
The Slow Death of Staying the Same
This is something I have become increasingly aware of in myself. I would rather feel fully alive and experience the full range of emotions that come with being alive than live in a state of neutrality.
Because when we stay in the comfort zone for too long, something slowly disappears. Not necessarily your physical life, but your sense of aliveness.
You stop feeling excited. You stop feeling curious. You are not necessarily stressed either. You’re just... neutral.
And I don’t believe that is what most of us are here for.
I would rather experience fear, grief, anger, shame, uncertainty and all the uncomfortable emotions that come with taking risks, if that also means experiencing the depth of joy, connection and aliveness on the other side.
That is a choice each of us has to make.
What Will You Do Once You Know?
So my invitation this week is not to immediately change your business. It is simply to become honest with yourself.
Where are you in your journey? Do you know why you are doing what you are doing?
Are you taking responsibility for the life you are creating, or have you given your power away to the market, the economy, your company, your boss, your investors, or your circumstances?
And perhaps the most important question:
What will you do once you know?
Because awareness without responsibility can become another form of avoidance. But awareness followed by a conscious decision is where transformation begins.
This is also where my own work is evolving. I am increasingly exploring what happens beyond the mind, and the intelligence that becomes available when we slow down enough to listen to the body, the heart and intuition.
We are entering a world where AI will process more and more information for us. I don’t believe our future as humans is to compete with machines by trying to process even more information. Our opportunity is to develop the capacities that make us human: presence, wisdom, intuition, connection and consciousness.
And perhaps the future of leadership is not about becoming better at controlling the world around us.
Perhaps it is about becoming more conscious of what is happening within us.
That is where the real work begins.
If you are ready to take action, join this Free Masterclass later today:
Join the FREE Masterclass “Beyond The Mind: The Science Of Plant Medicines”
📅 Date: August 11
🕒 Time: 18:00 CET / 9:00 PST / 12:00 EST
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