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Kornit Digital has always marketed itself as a developer of technology, which, in today’s world is pretty much what everyone says. In 2021, it seems like every company is either a tech company or a media company. So what is it that makes Kornit different from all the rest? Well, it starts with the fact that Kornit is creating technology that is more than just an app or a gadget: it’s developing tech to enable sustainable fashion production, which could have quite an effect on a $3 trillion industry. To achieve this end, though, means that brands have to start thinking and acting differently. Instead of supply and demand, it’s going to be all about demand then supply.
Currently, 30% of fashion inventory is going unused and unsold. That negatively affects not just a company’s bottom line, the resources wasted in producing and then eliminating those items has a massive negative impact on the environment. On this episode of Up Next in Commerce, Omer Kulka, the CMO of Kornit, explained to me all the ways the company is working to bring new technology, a new business model, and a whole new way of thinking to the industry to start turning those negatives into something better. And the change is coming sooner than you think, so if you want to be prepared, you’ll definitely want to pay close attention to this convo. Enjoy!
Main Takeaways:
For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.
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Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce
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For a full transcript of this interview, click here.
4.5
136136 ratings
Kornit Digital has always marketed itself as a developer of technology, which, in today’s world is pretty much what everyone says. In 2021, it seems like every company is either a tech company or a media company. So what is it that makes Kornit different from all the rest? Well, it starts with the fact that Kornit is creating technology that is more than just an app or a gadget: it’s developing tech to enable sustainable fashion production, which could have quite an effect on a $3 trillion industry. To achieve this end, though, means that brands have to start thinking and acting differently. Instead of supply and demand, it’s going to be all about demand then supply.
Currently, 30% of fashion inventory is going unused and unsold. That negatively affects not just a company’s bottom line, the resources wasted in producing and then eliminating those items has a massive negative impact on the environment. On this episode of Up Next in Commerce, Omer Kulka, the CMO of Kornit, explained to me all the ways the company is working to bring new technology, a new business model, and a whole new way of thinking to the industry to start turning those negatives into something better. And the change is coming sooner than you think, so if you want to be prepared, you’ll definitely want to pay close attention to this convo. Enjoy!
Main Takeaways:
For an in-depth look at this episode, check out the full transcript below. Quotes have been edited for clarity and length.
---
Up Next in Commerce is brought to you by Salesforce Commerce Cloud. Respond quickly to changing customer needs with flexible Ecommerce connected to marketing, sales, and service. Deliver intelligent commerce experiences your customers can trust, across every channel. Together, we’re ready for what’s next in commerce. Learn more at salesforce.com/commerce
---
For a full transcript of this interview, click here.
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