When everyone has access to the same AI tools, what separates the great from the forgettable is the human behind the screen.

Fiverr’s VP of Global Brand Communications, Shiri Hellmann, joins Marketing Trends to break down how her team turns chaos into creativity. From producing the viral “Gary” campaign with real freelancers to writing a rom-com about avocados, Shiri reveals how Fiverr spots cultural moments early, takes smart risks, and proves that talent still beats the algorithm.

CHAPTERS / KEY MOMENTS

00:00 - The Weirdest Fiverr Requests Ever

02:58 - How Fiverr Grew from Weird to Global Brand

04:00 - Inside Fiverr’s Wildest Marketing Campaigns

06:11 - Freelancers Behind Fiverr’s AI Ad "Gary"

08:40 - How Fiverr Selects Top Creators

10:00 - The Data-Driven Matchmaking Engine

12:10 - Strategy Behind Creative Campaigns

14:05 - From Vibe Coding to Avocado Apps

16:20 - AI, Humans, and the Future of Creative Work

18:55 - Taking Risks and Learning from Failures

21:00 - The "F***-Up Night" and Courage Culture

23:25 - Biggest Marketing Lesson: Marketers vs. Consumers

26:30 - How Fiverr Stays Grounded and Human

29:40 - Emerging Trends and The Future of Work

33:10 - How Fiverr’s Culture Fuels Innovation

37:25 - What’s Next for Fiverr and Freelancers

41:00 - Shiri’s Advice for Marketers and Founders

44:45 - Closing Reflections and Takeaways

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

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Brands don’t live in campaigns… they live in memory.

In this episode of Marketing Trends, Ulli Appelbaum, Founder & CSO of First The Trousers Then The Shoes, joins Stephanie Postles to unpack how brand associations and mental availability determine what people choose long after the ad ends.

From Geico’s 15%, Snickers’ hunger fix, and Nike’s evolution of “Just Do It,” to Salesforce’s AI rebrand and Harley-Davidson’s Jumpstart, Ulli reveals why the brands that last are the ones that refresh old memories instead of chasing new fads.

Key Moments:  

0:00 The Hidden Power of Brand Associations

2:03 Ulli Appelbaum Explains the Science of Memorable Brands

4:20 The Problem With Trendy Marketing Playbooks

6:00 How Geico and Snickers Built Brand Memories

8:10 Changing Brand Perception Is Hard

11:00 How Nike Avoided a Rebranding Fail

14:00 Three Elements Every Effective Campaign Needs

18:00 Evidence-Based Marketing and Brand Association

24:00 US Marketers Have Lost Their Edge

30:20 Most Customer Journey Maps Waste Time

33:00 The Touchpoint That Changes Customer Behavior

37:00 Creative Problem Solving and Destructive Thinking

47:30 The 95 Percent Rule for Balancing Brand With Sales

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you market the experience of walking through rooms of illusion that flip reality on its head?

In this episode, Stephanie Postles chats with Andy Levey, the mastermind CMO behind the Museum of Illusions, to discover how to craft unforgettable moments that captivate audiences. Learn how to apply these strategies to market brands that sell experiences - from local business, SaaS, B2B, and more.

Key Moments:

00:00 Andy Levey Turns Wonder Into Marketing Strategy

02:00 Inside the World’s Most Photographed Museum

04:00 From Wall Street to Vegas Viral Experiences

07:30 Building the Biggest Brand No One’s Heard Of

09:30 Cracking the Local Playbook for Global Growth

14:14 Data and Science Behind Going Viral

16:44 Marketing FOMO With Radio and Influencers

19:00 Winning Local Search and the AI-Discoverability Game

24:00 Bringing Emotion Back to B2B Marketing

27:23 How to Make Customers Feel Your Product

33:43 Lessons from Failed Launches

38:10 Using AI to Scale Creative, Not Replace It

45:00 The Best Marketing Campaigns

51:00 Marketing Trends Outro

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload.

Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he’s betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.

Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.

Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand.

Key Moments:

00:00 Introduction to GoodRx’s Marketing Strategy

01:37 How Ryan Sullivan Became a CMO in Five Years

05:34 Measurement and Marketing Efficacy

10:57 The Savings Wrangler Campaign

29:50 Balancing B2C and B2B Marketing

32:40 The Importance of Brand Consistency

36:38 Contrarian Marketing Bets

37:21 The Power of Audio in Marketing

41:32 Leveraging Third Party Content for AI Brand Discovery

45:15 Balancing Data and Intuition in Marketing

51:26 Building a Robust Measurement System

01:00:55 Lightning Round: Quickfire Questions For GoodRx’s CMO

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Monster trucks, skeletons, and a CMO who doesn’t think about cost analysis very often.

In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.”

Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won’t age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute.

Key Moments:

00:00: Brand > Features: Cold Open

02:09: Rebrand to Stand Out (Not Blend In)

03:53: Trade Show Strategy + Monster Jam Booth

07:31: World-Building for B2B Brands

10:02: Episodic LinkedIn: Meet “Intern Trevor”

13:18: Do Bold Stunts Actually Drive Revenue?

20:16: Brand x Product x Sales: Tight Alignment

30:04: Polarizing on Purpose: Handling the Haters

34:30: Collabs, Culture & Consistency (Beyond F1)

38:52: AI for Ideas, Humans for Taste

45:00: Hiring Creatives + Technical PMM Muscle

48:03 Lightning Round (Super Bowl Ads, Hot Takes & More)

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?

Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she’s redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior.

If you’re a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don’t want to miss.

Watch the full episode to hear Ann’s insights on positioning, growth, and preparing for the next era of agentic buying.

Key Moments: 

• 00:00: Who Is Ann Minooka, CMO Of Synopsys? 
• 03:00: The Era of Pervasive Intelligence
• 06:30: Shifting the Brand Narrative
• 10:00: Storytelling & Positioning Playbook
• 14:00: Measuring Marketing Impact
• 22:00: Preparing for the AI & LLM Agentic Future
• 25:00: Content & Storytelling in a Technical Space
• 32:00: Advice for New Marketing Leaders
• 36:00: Rapid-Fire Marketing Questions

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re still optimizing for traditional SEO, this one might sting. But if you’re ready to win the AI search wars, welcome to your new bible.

Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has transformed the market. He breaks down exactly how search is being torn apart by AI, why local SEO is being rewritten in real-time, and what it actually means to structure your content for machines — not humans. Stephanie and Mike go head-to-head on search nostalgia (Google geeks, look away) and unpack the playbook for brand visibility in a world that’s splintering fast.

Watch the full episode now and tell your SEO team: it’s time to evolve or get left behind.

• 00:00: Why Google Traffic Is Down and What It Means for Marketers
• 07:07: Yext’s Origin Story: From Call Routing to Search Visibility
• 12:39: Navigating the New Era of Search
• 15:59: The Importance of Structured Data
• 26:02: Challenges in Managing Reputation Across Multiple Locations
• 27:53: Disruption in the B2B Software Market
• 33:58 Big Bets and Innovations at Yext
• 40:14 Fun and Insightful Lightening Round Questions

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.

Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.

• 00:00 How AI and LLMs Are Reshaping the Marketing Funnel
• 03:54 Amber Armstrong’s Journey from IBM Intern to CMO at Salesforce
• 06:35 The Expanding Role of AI in Modern Marketing Teams
• 08:52 Inside Salesforce’s Guild System: How Amber Aligns Teams Across Four Clouds
• 17:31 Real AI Use Cases from Amber Armstrong’s Marketing Team at Salesforce
• 26:40 Amber Armstrong’s Playbook for Future-Proofing SEO in the Age of LLMs
• 30:55 How Salesforce’s Website Converts 40% of LLM Traffic into Leads
• 35:58 Building AI Agents at Scale: Lessons from Salesforce’s Agent Force Rollout
• 37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making
• 39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future
• 40:40 How Salesforce Aligns Content Strategy Across Business Units
• 44:56 Amber Armstrong’s Advice for Getting Teams Comfortable with AI Tools
• 51:24 Salesforce’s Next Big Moves: Account-Based Marketing and Cross-Cloud Growth

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when your top-performing SEO strategy becomes obsolete in just 90 days?  

In this special “fire drill” edition of Marketing Trends, host Stephanie Postles teams up with guest host Lacey Peace to tackle the urgent question every marketer is asking:  

How do we actually show up in an AI-powered search world?  

With explosive growth in LLM-powered search results, YouTube and podcast citations rising by over 300%, and AI agents reshaping how buyers make decisions, this episode delivers a practical, 5-step playbook to future-proof your content strategy. Whether you're leading a marketing team or building brand awareness as a founder, this is the episode you can’t afford to miss. Hit play to get the full strategy, and make sure your brand isn’t erased from the future of search.

Key Moments:  

00:00 Why AI Agents Are Rewriting the Rules of Marketing

01:05 Why This Episode Is a Fire Drill for Marketers

01:47 SEO Is Broken: What LLM Search Means for Content Strategy

03:12 The Data Doesn’t Lie: 102% Growth in AI Overviews, 310% in YouTube Citations

06:10 How to Create Content That Actually Shows Up in AI Results

09:37 5 Urgent Steps Marketers Must Take to Win in the Age of AI

22:48 What Happens If You Don’t Act Now? + How to Stay Ahead

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly! 

Key Moments: 

00:00 Harmony Anderson on Moving Upmarket and Scaling 
01:35 Welcome to Marketing Trends 
02:05 Harmony Anderson’s Career Journey 
08:33 Fast-Paced Marketing Strategies 
13:20 Navigating the Dark Funnel 
15:59 Balancing Brand and Attribution 
16:47 The Role of Influencers in Modern Marketing 
19:27 Positioning in the AI Market 
24:41 Moving Up Market: Challenges and Strategies 
35:06 Vision Setting and Company Evolution 
36:11 Superhuman's Ambitious Roadmap 
37:02 Unified Productivity and AI Integration 
44:18 Scaling Operations for Rapid Growth 
48:09 Innovative Tools and Harmony's Tech Stack 
51:13 AI in Content Creation and Marketing 
56:02 The Resurgence of Webinars 
01:02:14 Superhuman for Startups Program

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.