He became CMO of GoodRx in just five years, then started taking big swings: reviving nostalgic jingles, building an audio-first brand strategy, and proving that sound can punch through today’s visual overload.

Ryan Sullivan joins Marketing Trends to share how he moved from performance marketer to CMO at record speed, why he’s betting on radio and podcasts, and how a singing prairie dog and memorable earworms can do serious brand-building work.

Ryan and Stephanie dig into balancing art and science in measurement, evolving a beloved brand without throwing away equity, launching the “Savings Wrangler” platform largely in-house, and the PR and discoverability strategies built for an AI-driven search world. If you care about growth that lasts longer than a dashboard refresh, this conversation is for you.

Listen for: how to rise to CMO in five years, making audio an advantage, crafting jingles that stick, designing a multi-horizon measurement system, and scaling brand salience without a costly rebrand.

Key Moments:

00:00 Introduction to GoodRx’s Marketing Strategy

01:37 How Ryan Sullivan Became a CMO in Five Years

05:34 Measurement and Marketing Efficacy

10:57 The Savings Wrangler Campaign

29:50 Balancing B2C and B2B Marketing

32:40 The Importance of Brand Consistency

36:38 Contrarian Marketing Bets

37:21 The Power of Audio in Marketing

41:32 Leveraging Third Party Content for AI Brand Discovery

45:15 Balancing Data and Intuition in Marketing

51:26 Building a Robust Measurement System

01:00:55 Lightning Round: Quickfire Questions For GoodRx’s CMO

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Monster trucks, skeletons, and a CMO who doesn’t think about cost analysis very often.

In this in-studio conversation, Torq CMO Don Jeter breaks down how brand-led world-building beats feature dumps, why entertainment now matters more than information on the trade show floor, and how a Monster Jam partnership and an episodic LinkedIn “junior intern” series created real pipeline by earning mental real estate long before buyers are in-market. We get into the 60-day rebrand sprints, showing up at Black Hat, aligning sales and product so bold creative actually converts, measuring what matters when attribution gets fuzzy, and using AI for brainstorming without shipping “AI slop.”

Stick around to the lightning round where Don reveals his $10M marketing moonshot and the sacred marketing belief he thinks won’t age well. If you care about brand, demand, and breaking B2B sameness, watch through to the end and then queue it up on audio for the commute.

Key Moments:

00:00: Brand > Features: Cold Open

02:09: Rebrand to Stand Out (Not Blend In)

03:53: Trade Show Strategy + Monster Jam Booth

07:31: World-Building for B2B Brands

10:02: Episodic LinkedIn: Meet “Intern Trevor”

13:18: Do Bold Stunts Actually Drive Revenue?

20:16: Brand x Product x Sales: Tight Alignment

30:04: Polarizing on Purpose: Handling the Haters

34:30: Collabs, Culture & Consistency (Beyond F1)

38:52: AI for Ideas, Humans for Taste

45:00: Hiring Creatives + Technical PMM Muscle

48:03 Lightning Round (Super Bowl Ads, Hot Takes & More)

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What does it take to rebrand a 40-year-old tech giant — and make it relevant for the AI era?

Stephanie sits down with Ann Minooka, Chief Marketing Officer at Synopsys, to uncover how she’s redefining brand storytelling in one of the most complex spaces in tech. From repositioning a legacy company to pioneering demand generation strategies that deliver real pipeline, Ann shares her full playbook — including how AI is reshaping marketing, storytelling, and the future of customer search behavior.

If you’re a CMO, marketing leader, or just fascinated by the intersection of AI, storytelling, and strategy, this is one conversation you don’t want to miss.

Watch the full episode to hear Ann’s insights on positioning, growth, and preparing for the next era of agentic buying.

Key Moments: 

• 00:00: Who Is Ann Minooka, CMO Of Synopsys? 
• 03:00: The Era of Pervasive Intelligence
• 06:30: Shifting the Brand Narrative
• 10:00: Storytelling & Positioning Playbook
• 14:00: Measuring Marketing Impact
• 22:00: Preparing for the AI & LLM Agentic Future
• 25:00: Content & Storytelling in a Technical Space
• 32:00: Advice for New Marketing Leaders
• 36:00: Rapid-Fire Marketing Questions

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

If you’re still optimizing for traditional SEO, this one might sting. But if you’re ready to win the AI search wars, welcome to your new bible.

Michael Walrath (CEO of Yext) is not sugarcoating our new AI-dominated environment that has transformed the market. He breaks down exactly how search is being torn apart by AI, why local SEO is being rewritten in real-time, and what it actually means to structure your content for machines — not humans. Stephanie and Mike go head-to-head on search nostalgia (Google geeks, look away) and unpack the playbook for brand visibility in a world that’s splintering fast.

Watch the full episode now and tell your SEO team: it’s time to evolve or get left behind.

• 00:00: Why Google Traffic Is Down and What It Means for Marketers
• 07:07: Yext’s Origin Story: From Call Routing to Search Visibility
• 12:39: Navigating the New Era of Search
• 15:59: The Importance of Structured Data
• 26:02: Challenges in Managing Reputation Across Multiple Locations
• 27:53: Disruption in the B2B Software Market
• 33:58 Big Bets and Innovations at Yext
• 40:14 Fun and Insightful Lightening Round Questions

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.

Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.

• 00:00 How AI and LLMs Are Reshaping the Marketing Funnel
• 03:54 Amber Armstrong’s Journey from IBM Intern to CMO at Salesforce
• 06:35 The Expanding Role of AI in Modern Marketing Teams
• 08:52 Inside Salesforce’s Guild System: How Amber Aligns Teams Across Four Clouds
• 17:31 Real AI Use Cases from Amber Armstrong’s Marketing Team at Salesforce
• 26:40 Amber Armstrong’s Playbook for Future-Proofing SEO in the Age of LLMs
• 30:55 How Salesforce’s Website Converts 40% of LLM Traffic into Leads
• 35:58 Building AI Agents at Scale: Lessons from Salesforce’s Agent Force Rollout
• 37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making
• 39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future
• 40:40 How Salesforce Aligns Content Strategy Across Business Units
• 44:56 Amber Armstrong’s Advice for Getting Teams Comfortable with AI Tools
• 51:24 Salesforce’s Next Big Moves: Account-Based Marketing and Cross-Cloud Growth

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What happens when your top-performing SEO strategy becomes obsolete in just 90 days?  

In this special “fire drill” edition of Marketing Trends, host Stephanie Postles teams up with guest host Lacey Peace to tackle the urgent question every marketer is asking:  

How do we actually show up in an AI-powered search world?  

With explosive growth in LLM-powered search results, YouTube and podcast citations rising by over 300%, and AI agents reshaping how buyers make decisions, this episode delivers a practical, 5-step playbook to future-proof your content strategy. Whether you're leading a marketing team or building brand awareness as a founder, this is the episode you can’t afford to miss. Hit play to get the full strategy, and make sure your brand isn’t erased from the future of search.

Key Moments:  

00:00 Why AI Agents Are Rewriting the Rules of Marketing

01:05 Why This Episode Is a Fire Drill for Marketers

01:47 SEO Is Broken: What LLM Search Means for Content Strategy

03:12 The Data Doesn’t Lie: 102% Growth in AI Overviews, 310% in YouTube Citations

06:10 How to Create Content That Actually Shows Up in AI Results

09:37 5 Urgent Steps Marketers Must Take to Win in the Age of AI

22:48 What Happens If You Don’t Act Now? + How to Stay Ahead

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Harmony Anderson didn’t wait 90 days to make an impact at Superhuman — she launched a major campaign in her first five weeks. Harmony Anderson, Head of Marketing and Growth Product at Superhuman, breaks down why moving fast (and strategically) matters more than playing it safe, especially in high-growth startups. We dig into what it really takes to scale from $20M to $200M ARR, how to enter the enterprise market without abandoning your early adopters, and why traditional attribution models are falling behind in the age of AI and influencers. If you're navigating go-to-market pivots, building modern marketing infrastructure, or just trying to avoid another forgettable brand campaign — this episode is packed with insights. And congratulations to the Superhuman team for being acquired by Grammarly! 

Key Moments: 

00:00 Harmony Anderson on Moving Upmarket and Scaling 
01:35 Welcome to Marketing Trends 
02:05 Harmony Anderson’s Career Journey 
08:33 Fast-Paced Marketing Strategies 
13:20 Navigating the Dark Funnel 
15:59 Balancing Brand and Attribution 
16:47 The Role of Influencers in Modern Marketing 
19:27 Positioning in the AI Market 
24:41 Moving Up Market: Challenges and Strategies 
35:06 Vision Setting and Company Evolution 
36:11 Superhuman's Ambitious Roadmap 
37:02 Unified Productivity and AI Integration 
44:18 Scaling Operations for Rapid Growth 
48:09 Innovative Tools and Harmony's Tech Stack 
51:13 AI in Content Creation and Marketing 
56:02 The Resurgence of Webinars 
01:02:14 Superhuman for Startups Program

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What do you get when you mix a 70-year-old legacy brand, Gen Z tax filers, and a reality TV show called Responsibility Island?

An absolute marketing fever dream. And Jill Cress — CMO of H&R Block — is the mastermind behind it. We unpack how she’s giving TurboTax-meets-Gen-Z realness. We’re talking Roblox integrations, bold brand storytelling, and what happens when you challenge a category that’s historically allergic to change.

We cover:

– How H&R Block turned tax season into a cultural moment

– What marketers get wrong about Gen Z (and how to fix it)

– Why AI is useful, but human empathy still pays the bills

– The 4 E’s of customer experience (one of them might make you cry)

This is legacy brand marketing with ✨main character energy.✨Press play. Take notes. Maybe even call your tax pro.

Key Moments:

00:00 Introduction to Jill Cress, CMO of H&R Block

01:49 H&R Block's Legacy and Innovation

13:03 Challenges and Surprises in Marketing

19:45 Responsibility Island: A Bold Marketing Move

25:41 Measuring Success and Future Plans

30:59 Differentiation and Brand Storytelling

33:15 Life Stage Stories and Customer Experience

38:21 The Role of Empathy in Customer Relationships

44:08 AI in Tax Assistance

51:33 The Future of Brand Storytelling

53:43 Advice for Young Marketers

57:02 Relevant or Irrelevant: Lightening Round

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

What if the next big wave in marketing isn’t about targeting people at all—but impressing their AI agents instead?

Abhay Parasnis, CEO of Typeface and former CTO at Adobe, joins us to explain why the future of brand discovery is less “search bar” and more “autonomous agents doing your shopping.” Abhay makes a bold case that most traditional marketing (think SEO strategies, AB tests, and static brand books) is already becoming obsolete. Instead, the brands that win will be the ones building content systems smart enough to speak directly to intelligent agents that buy and sell on our behalf.

But this conversation doesn’t stop at marketing disruption. Abhay pulls back the curtain on Typeface’s meteoric rise, driven in large part by early, strategic partnerships with companies like Microsoft, Salesforce, and Google. He argues that AI startups don’t need to outcompete the giants… they need to build what the giants can’t, and then let those giants bring them customers. It’s a refreshing take on B2B growth that flips the usual “go it alone” startup myth on its head.

From identifying watermelon metrics to replacing agency workflows with AI copilots, Abhay brings sharp insight, grounded optimism, and just enough heresy to keep it interesting. If you’re trying to navigate the chaos of modern marketing, or just wondering what comes after search, this episode is your map.

Key Moments:

00:00 Abhay Parasnis: CEO of Typeface & Ex-Adobe CTO

06:48 Typeface’s Vision and Genesis

14:03 The Role of AI in Brand Management

17:29 The Future of Agencies in an AI-Driven World

25:06 Change Management and the Adoption of AI

37:46 AI in Campaign Creation and Performance Measurement

40:34 The Future of Search and SEO

46:53 Identifying High-Quality Content in AI-Driven Marketing

48:16 Offline Relationships and Physical Experiences

50:47 The Future of Partnerships in Tech

59:45 Transformation in the C-Suite

01:04:15 Relevant or Not Relevant: Quick Takes

01:05:49 The Future of Digital Content Marketing in an AI-Driven World

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Think LinkedIn is the place to reach technical buyers?

Auvik CMO Susanne Rodriguez breaks down how her team built an insanely effective Reddit and Facebook strategy — yes, Facebook — to reach IT pros who dodge sales emails like it's their job (because it is).

We’re talking memes that convert, subreddits that slap, and how to avoid getting flamed by Reddit mods who smell B2B fluff from a mile away. You’ll also hear how Auvik got dragged for a meme, owned it publicly, and came out stronger — a.k.a. how to market like a human.

If you’ve ever uttered the words “we need more MQLs” while ignoring your company’s meme game… this one's for you.

🎯 Watch till the end — because the last 5 minutes might make you rethink your entire ABM budget.
 

• 00:00 Who Is Suzanne Rodriguez, CMO at Auvik?
• 02:50 Reddit Marketing for IT Pros: Painful, Petty, Perfect
• 08:33 Meme Wars and Raspberry Pis: A Campaign Autopsy
• 25:02 The Great Content Tug-of-War: Entertainment vs. Conversion
• 27:38 Direct Traffic, Zero Conversions, and the Website that Won’t Work
• 34:47 Getting Found in the AI Age: Search Visibility in a ChatGPT World
• 36:13 Instagram and Facebook for IT Pros? Apparently, Yes
• 37:29 No Faking It: Building Trust Through Realness
• 43:36 Radical Candor and Proving the CMO Wrong
• 50:13 Hiring for Grit, Curiosity, and a Love of Data
• 58:21 Hot Takes, Hard Truths, and Lightning Round Wisdom

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.