On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.

Key Topics:

• The Unique Advantages of Out-of-Home Advertising
• Measurement and Attribution in Out-of-Home Advertising
• The Unique Benefits of Out-of-Home Advertising
• Advances in Geo-Location Technology for Targeting
• Being Nimble and Privacy-Centric in Using Location Data
• Challenges and Opportunities for Clear Channel Outdoor

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Joe Cano, the Chief Marketing, Chief Merchandising, and Chief Growth Officer at Zappos, discusses the company's culture, use of AI, and customer experience. He highlights the importance of Zappos' customer obsession and the strong emotional connection they have with their customers and he explains how Zappos leverages AI in merchandising and marketing, using data analytics to personalize product recommendations and create targeted marketing campaigns. Cano emphasizes the balance between AI and the human touch, ensuring that Zappos maintains its personal and emotional connection with customers.

Key Topics:

• The Power of Customer Obsession
• Streamlining Assortment
• Utilizing AI in Merchandising and Marketing
• Balancing AI and the Human Touch
• Exceptional Customer Service and Return Policy
• Building Customer Loyalty
• Gamified Programs and Personalized Rewards
• Personalized Recommendations and Tailored Marketing
• The Future of Retail: Leveraging AI
• Rallying People Together

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Carla Piñeyro Sublett, the former CMO of IBM, discusses her transformational path from corporate leadership to starting her own company focused on connecting and optimizing human potential. Carla shares insights into modern leadership, authenticity, and the importance of balancing mind, body, and spirit in professional settings, and she offers shifting perspectives in marketing and leadership.

Tune in to learn:

• How to navigate personal and professional transformation
• The power of authenticity and self-care
• How to optimize executive leadership teams
• Lessons learned from transforming marketing at National Instruments
• Advice for aspiring marketing leaders
• Why the future of marketing is generosity and service

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Suzanne Kounkel, the Global Chief Marketing Officer at Deloitte and Deloitte’s US CMO, dives into what it means to be a marketing leader at such a high level. Plus, she discusses the role of data and insights in enhancing creativity in marketing campaigns and she emphasizes the strategic importance of AI in marketing and the need for CMOs to be actively involved in leveraging AI tools.

Key Takeaways:

• Balancing brand and demand is crucial in B2B marketing.
• Making choices based on data is important in a world with limited resources. Data insights are critical in guiding marketing conversations and enhancing creativity in campaigns.
• Collaboration and a culture of innovation are key to success in marketing.
• CMOs should actively leverage AI tools and be involved in shaping AI strategies.

Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more. 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company's transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to customers at every stage of the writing process and highlights Grammarly's unique selling points to all kinds of customers. Plus, Lena discusses her personal values as a leader, the importance of taking accountability, and the need for empathy and compassion in high-stakes environments.   

Key Takeaways:

• How Grammarly has transitioned from a consumer brand to an enterprise-ready solution, providing value to customers at every stage of the writing process.
• Why the company's platform-agnostic approach and seamless integration into various workspaces sets it apart from other AI writing assistants.
• How, as CMO, Lena focuses on balancing top-of-funnel awareness with bottom-of-funnel performance. 
• The importance of creating a culture of transparency and open communication within the company. 
• Why communication is a strategic imperative in business, often overlooked and undervalued.
• The importance of taking personal accountability and showing grace to others in high-stakes environments.

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Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit 

brightspot.com/marketingtrends

 today to learn more.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audiences with different motivations for playing the game. Jill also shares her experience of building a high-functioning marketing organization with limited resources and the importance of trust and credibility in implementing a multi-year transformation plan.

Tune in to learn:

• The golf consumer landscape has evolved, with diverse audiences playing the game for different reasons, creating new marketing challenges and opportunities.
• Building a high-functioning marketing organization with limited resources requires strategic thinking and the ability to prioritize and execute effectively.
• Trust and credibility are crucial in implementing a multi-year transformation plan and gaining support for major investments in marketing technology.
• Surrounding oneself with strong executional team members is essential for translating strategic ideas into tangible results.
• The need for both data and analytics and creativity in marketing, and the importance of balancing short-term sales with long-term brand building.

–

Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more. 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

There are few arenas as competitive and complex as professional sports marketing. In this episode, Melissa Proctor, CMO of the NBA’s Atlanta Hawks and State Farm Arena, shares how she continues to achieve by showing up for herself and her teams. With more than 15 years of proven brand strategy expertise, Melissa has found myriad ways to engage and delight the Hawks’ devoted fanbase, while reinforcing the organization’s deep connection to the city it calls home. Tune in to learn how she continues to build unforgettable experiences for fans, the city’s communities, and her employees.     

Tune in to learn:

• The skills and attitudes aspiring marketers need for success (9:49)
• About building a larger community for the Atlanta Hawks (21:05)
• How the Hawks are honoring MLK’s legacy (29:47)
• Why personalizing the customer experience is vital (36:51)

Mentions:

• Steve Koonin, CEO of Atlanta Hawks 
• “From Ball Girl to CMO” – Melissa Proctor’s book 
• Deloitte’s  “A winning strategy for the future of sports streaming” by Pete Giorgio, Jana Arbanas, David Jarvis, and Brooke Auxier
• Trae Young, Atlanta Hawks Guard
• Project Future Fan Study
• “Pro Sports Leagues Are Chasing Gen Z Where It Plays” by Joe Drape and Ken Belson
• Kim Rometo, CIO of Atlanta Hawks 
• “Creativity Meets Strategy: The Atlanta Hawks’ CMO Reveals Her Executive Superpowers” by Alysse Soll – Melissa’s interview with WIST 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Carrie Grapenthin, CMO of Lincoln International, discusses the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasizes the need for marketers to be agile and adaptable, especially in a competitive and fast-paced industry. Carrie also highlights the unique role of marketing in shaping the perception of the brand and driving business growth. She shares examples of innovative marketing campaigns and the impact they had on brand awareness and employee engagement. Carrie predicts that storytelling and maintaining a unique brand voice will be crucial in the future of marketing.

Key Takeaways:

• AI can be influential for efficiency and effectiveness, but custom and unique content is still important.
• Why listening and diplomacy are important skills for marketing leaders to ensure that everyone feels heard and valued.
• The need for agility and adaptability in the fast-paced and competitive marketing industry.
• How marketing plays a key role in shaping brand perception and driving business growth.
• Innovative marketing campaigns and their impact on brand awareness and employee engagement.
• Storytelling and maintaining a unique brand voice will be essential in the future of marketing.

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Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more.

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Mission.org is a media studio producing content for world-class clients. Learn more at http://www.mission.org.

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

On this episode, Victoria Lozano, EVP of Marketing for Crayola, discusses the evolving role of marketing, the importance of creativity, and the power of partnerships. She emphasizes that marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives. She also highlights the need for marketers to focus on both brand and business, and the impact of AI in marketing, emphasizing the need to use it smartly and not get caught up in sensationalism.Key Takeaways:

• Marketing is no longer just about advertising and promotions, but about all the touch points a brand has in consumers' lives.
• Brands need to create 360-degree engagement with consumers, leveraging various touch points such as products, experiences, content, and partnerships.
• Crayola has evolved and expanded its brand by focusing on its mission to help parents and educators raise creatively alive kids.
• Making changes within a legacy brand can be challenging, but articulating a clear mission and purpose can help guide the process. Clarity in brand mission and language is essential to eliminate debates and focus on delivering a powerful and consistent brand experience.
• Partnerships can be enabling rather than dilutive if they align with the brand's values and bring new capabilities and revenue streams.
• AI is a valuable tool in marketing, but it should be used as a point of input rather than the final output, with human oversight and touch.
• Crayola's recent campaign for creativity aims to elevate the importance of creativity in children's lives and help parents nurture it.
• Emerging marketing leaders should strive to be good business leaders, understanding the business context in which marketing operates.

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Your story, your messages, your content is at the heart of what you do. It’s what connects your company to others and inspires them, teaches them, and helps them grow. But creating, managing, and accelerating content creation is often chaotic and difficult. Empower your content teams with Brightspot Content Management System—made specifically for marketers and corporate communications leaders. No more waiting for a developer or agency, or having to piece things together to get your digital experience. Put the power to create and deliver powerful, yet complex, digital experiences into the hands of your marketers with the comprehensive suite of ready-to-use marketing tools and functionality. Bring a Brightspot to your tech stack, your team, and your customers with the Brightspot Content Management System. Visit brightspot.com/marketingtrends today to learn more. 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.