How do you future-proof your marketing strategy when LLMs are rewriting the rules in real time? Salesforce Applications CMO Amber Armstrong has answers — and the data to back them up.

Stephanie Postles sits down with Amber to unpack how Salesforce is rethinking SEO, scaling AI agents, and finally cracking the code on account-based marketing. From converting LLM traffic at 40% to building cross-cloud alignment with “guilds,” Amber shares tactical insights and bold bets that every modern marketer needs to hear.

Key Moments: 

• 00:00 How AI and LLMs Are Reshaping the Marketing Funnel
• 03:54 Amber Armstrong’s Journey from IBM Intern to CMO at Salesforce
• 06:35 The Expanding Role of AI in Modern Marketing Teams
• 08:52 Inside Salesforce’s Guild System: How Amber Aligns Teams Across Four Clouds
• 17:31 Real AI Use Cases from Amber Armstrong’s Marketing Team at Salesforce
• 26:40 Amber Armstrong’s Playbook for Future-Proofing SEO in the Age of LLMs
• 30:55 How Salesforce’s Website Converts 40% of LLM Traffic into Leads
• 35:58 Building AI Agents at Scale: Lessons from Salesforce’s Agent Force Rollout
• 37:53 The Ongoing Role of Third-Party Validation in Buyer Decision-Making
• 39:49 Amber Armstrong on Adapting Marketing Metrics for an AI-First Future
• 40:40 How Salesforce Aligns Content Strategy Across Business Units
• 44:56 Amber Armstrong’s Advice for Getting Teams Comfortable with AI Tools
• 51:24 Salesforce’s Next Big Moves: Account-Based Marketing and Cross-Cloud Growth

This episode is brought to you by Lightricks. 

LTX is the all-in-one creative suite for AI-driven video production; built by Lightricks to take you from idea to final 4K render in one streamlined workspace.

Powered by LTX-2, our next-generation creative engine, LTX lets you move faster, collaborate seamlessly, and deliver studio-quality results without compromise. 

 

Try it today at ltx.studio
 

Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.