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Every startup hits the same ceiling: your founder customers love you, but they won't get you to $200M. So how do you move upmarket to enterprise without losing the community that built you?
Harmony Anderson, VP of Growth & Marketing at Superhuman, gets into the real mechanics of it:
Plus, Harmony's vision for where AI-native productivity is actually headed and why the line between your personal and professional tools is about to disappear.
If you enjoyed this clip, be sure to check out the full episode on Marketing Trends: The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)
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Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
By Mission4.8
275275 ratings
Every startup hits the same ceiling: your founder customers love you, but they won't get you to $200M. So how do you move upmarket to enterprise without losing the community that built you?
Harmony Anderson, VP of Growth & Marketing at Superhuman, gets into the real mechanics of it:
Plus, Harmony's vision for where AI-native productivity is actually headed and why the line between your personal and professional tools is about to disappear.
If you enjoyed this clip, be sure to check out the full episode on Marketing Trends: The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast)
----
Mission.org is a media studio producing content alongside world-class clients. Learn more at mission.org.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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