Recorded live at Potato Expo 2026 in Dallas, this special episode brings together the top leadership of the U.S. potato industry. National Potato Council CEO Kam Quarles, Potatoes USA CEO Blair Richardson, and United Potato Growers of America President and CEO Mark Klompein join host Lane Nordlund to discuss the power of organizational alignment.

The three leaders reflect on a volatile 2025 marked by the establishment of the "Make America Healthy Again" commission, looming tariff threats, and shifting global trade dynamics. The roundtable explores how United’s economic intelligence, Potatoes USA’s marketing and research, and NPC’s legislative advocacy work in tandem to protect grower interests. 

From fighting for the potato's reputation in the 2025 Dietary Guidelines to expanding fresh market access in Mexico and Japan, these CEOs outline the strategy for industry stability and growth in 2026 and beyond.