In this episode, Kirsten Ludwig and Chris Danton discuss the viral trend of ‘Demure’ on TikTok and its crossover to other platforms like LinkedIn with special guest, TikTok expert, Sara McCord.

They explore the factors that contributed to its rapid spread and big-picture takeaways for brands.

They also discuss the changing dynamics of social media platforms and how brands can adapt to the fast-paced nature of trends.

They wrap it up with some speculation about the future of Jools Lebron and the potential for her to bridge into social advocacy, new chapters and more.

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