Music Radio Creative’s Izabela Russell recently said on their channel that she sees a mass exodus happening in the voice over industry. 

And while Izabela’s take is stark, and blunt, it’s not new. Do I agree with her? Yes. 

And no. I’ll get to that.

I agree, and I’ve said this for years, that AI will obliterate the bottom end of the industry where price is and always has been the primary driver. And I think that’s a good thing because for those of us who have taken the time and effort to get the training, build our businesses, and command pro rates, AI will take clients who don’t care about quality in the first place off the table. It will give them a better solution to their problem, and it will eliminate or at least minimize the garbage work out there for human voice actors.

And for those who haven’t taken that time and effort, I do think there is a reckoning coming.

So, what do we do? As voice actors? Push is in fact coming to shove, so what do we do when the robots can do what most voice actors can do?
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