Mike Edge is the host of the Gain Traction Podcast and a long-time voice in the tire and automotive repair industry. With more than two decades of experience spanning internet marketing, small business consulting, and industry media, Mike has worked closely with tire dealers, auto repair shop owners, and multi-location operators across the country. His background includes early involvement in digital marketing before it became mainstream in the automotive space, giving him a front-row seat to how the industry has evolved.  

Through the Gain Traction Podcast, Mike has interviewed hundreds of industry leaders; from independent shop owners to executives at national brands, bringing tire industry podcast insights that center on people, leadership, and long-term business health. His perspective matters because it’s shaped not just by theory, but by years of listening, observing patterns, and reflecting on what actually helps shops grow and sustain strong cultures.

Tony O’Billovich is a seasoned tire and auto repair industry leader with decades of hands-on experience managing and growing multi-location operations. Having overseen everything from daily retail operations to large-scale expansion projects, Tony now leads the Master Shop Program at Point S Tire USA, where he coaches and mentors independent shop owners on profitability, leadership, and business growth. Known for his practical, down-to-earth approach, Tony helps tire shop owners take control of their businesses by focusing on pricing strategies, employee development, and operational efficiency, all while preserving the legacies and community roots that make independent shops unique.

In this episode…

This episode steps away from surface-level recaps and leans into tire industry podcast insights that quietly shape how leaders think and act. Framed as a year-in-review, the conversation turns the focus onto reflection, what happens when you truly listen to different voices across the industry and allow those perspectives to challenge your assumptions about leadership, communication, and people.

For shop owners and operators navigating constant pressure; from staffing issues to cultural shifts, this discussion matters right now. The themes that keep resurfacing are the ones that don’t go away: trust, accountability, clarity, and the cost of ignoring communication. Rather than prescribing answers, the episode invites listeners to pause and ask whether they’re building businesses that support people as much as profits and whether they’re actually hearing what their teams are telling them.

Here’s a glimpse of what you’ll learn: 

[01:15] Why reflecting on conversations reveals deeper leadership insights

[02:48] Mike Edge’s background and entry into internet marketing and the tire industry

[07:17] What drives long-term passion for the tire and automotive repair space

[09:36] Leadership lessons from Rob Williams and a dealer-first mindset

[12:36] Stepping back from daily operations to lead the business more effectively

[16:08] Leadership perspectives drawn from Melanie White’s industry involvement

[18:42] Increasing female participation and representation in automotive

[22:20] Generational shifts and preparing the future workforce

[23:15] Insights on Gen Z’s growing role in the automotive industry

[28:44] The impact of poor communication on business performance

[30:32] Why open communication and accountability define strong leadership

[34:39] Integrity and culture lessons from long-tenured industry leaders

[35:57] Episodes and themes that resonated most with listeners

[38:01] Advice for technicians and mechanics starting their careers

[40:13] Guidance for first-time managers on clarity and accountability

[43:21] The biggest challenges facing tire and automotive dealers today

Resources mentioned in this episode:

• Point S Tire Website
• Tread Partners
• Gain Traction Podcast on YouTube
• Gain Traction Podcast Website
• Mike Edge on LinkedIn
• Gain Traction Podcast Ep#202 with Rob Williams
• Gain Traction Podcast Ep#194 with Kamard Johnson
• Gain Traction Podcast Ep#203: Behind the Wheel at SEMA 2025: Meet the Industry Game-Changers - Part 1
• Gain Traction Podcast Ep#195 with Josh Parnell
• Gain Traction Podcast Ep#207 with Gary Skidmore
• Gain Traction Podcast Ep#136 with Mike Graber

Quotable Moments:

• “I liked his honesty, and specifically his honesty with himself.”  
• “Poor communication costs shop owners 18% of total salaries being paid out on an annual basis.”  
• “If you’ll keep communicating, you’ll always figure it out.”  
• “Everybody has something to offer you, and that knowledge can be a gift.”  
• “We’re all going to make mistakes, just be accountable for them.”

Action Steps:

1. Schedule regular leadership check-ins to reflect on communication gaps and address them before they become costly issues, strong tire industry podcast insights consistently point back to clarity and follow-through.
2. Audit where your time is spent as an owner or manager and identify tasks that should be delegated so you can focus on vision, culture, and financial oversight.
3. Create structured opportunities for open feedback with your team, making it clear that accountability is expected but mistakes are part of growth.
4. Invest in soft-skills training for technicians and frontline staff, including communication, professionalism, and customer interaction.
5. Actively mentor younger employees by being direct, honest, and consistent; supporting long-term workforce stability rather than short-term fixes.

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