Many people dream of starting a fashion brand.  

The combination of a doing something creative with the glamour and energy of catwalk shows and photo shoots can be intoxicating.

What isn’t always obvious - at least for new designers or for people outside of the industry - is the challenge of starting from scratch.  

It’s not only about growing your brand.  It’s about doing everything yourself - from designing to sewing - and the business side.  

And it’s not only in the fashion industry.  Starting a business can be very rewarding, but you need to be able to play the long game to reap those rewards.

Meet Sofia Georgia Rothman, a rising star on the New York design scene.  Her collection has a growing following of young consumers - like her - who want high quality garments with a sense of personal style.

In this episode she shares a ‘raw and real’ look at what it’s like launching a brand - and taking it from being a personal project into a business.

USEFUL LINKS:

Follow Sofia Georgina Rothman: @sofiageorgiarothman

Learn more about Inside Fashion:  https://insidefashionLive.net

Visit A Seat at The Table's website at https://seat.fm