If you want to stick out from the crowd in this ever more-busy, social media-laden, fifteen-seconds-of-fame world, there's only one way to do it and stay there: good, solid branding. To that end, we've got the guy who wrote the book on branding, literally. Charlie Hughes is the author of "Branding Iron" and the former head of Land Rover North America. We'll be asking him to help us identify the winners and losers in the branding game. As per usual, we'll be getting into the news of the week as well: Volkswagen has just announced that its super-efficient XL1 will actually be going into production; Danica Patrick became the first woman ever to qualify in the pole position for the Daytona 500; and the New York Times and Tesla's Elon Musk duke it out in public. Joining John McElroy in studio to talk about all that and much more, is co-host Peter De Lorenzo, the Autoextremist, Frank Markus from Motor Trend and Gary Vasilash from Automotive Design and Production.