In this episode, guest host Haixia Yu is joined by Aaron Levant, founder and CEO of NTWRK, a premier e-commerce platform bringing livestream shopping to the North American market.

Launched in 2018, NTWRK has already taken off by storm among Gen Z audiences, working with brands and artists such as Billie Eilish, Doja Cat, Foot Locker, Lancome, and Hulu—just to name a few.

During their conversation, Aaron shares his journey to launching NTWRK, including founding AGENDA, a world-famous streetwear fashion tradeshow held annually in Las Vegas.

Haixia and Aaron also discuss how TikTok adoption has increased interest in livestreaming and shoppable video in the United States, as well as what Western markets can learn from the success of livestreaming in China.

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