DataTalks.Club

A/B Testing - Jakob Graff

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We talked about:

  • Jakob’s background
  • The importance of A/B tests
  • Statistical noise
  • A/B test example
  • A/B tests vs expert opinion
  • Traffic splitting, A/A tests, and designing experiments
  • Noisy vs stable metrics – test duration and business cycles
  • Z-tests, T-tests, and time series
  • A/B test crash course advice
  • Frequentist approach vs Bayesian approach
  • A/B/C/D tests
  • Pizza dough


    • Links: 

    • Jakob's LinkedIn: https://www.linkedin.com/in/jakob-graff-a6113a3a/
    • Product Analyst role at Inkitt: https://jobs.lever.co/inkitt/d2b0427a-f37f-4002-975d-28bd60b56d70


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