A conversation with Abi Rivera, owner of The Society Barbershop. The first of her family to graduate from high school, Rivera has found success with her upscale shop, which specializes in men's cuts and beard services. She only opened a year ago but is already launching a second Amarillo location. In this conversation with host Jason Boyett, Rivera reveals why Amarillo was the perfect place to start her business. This episode is sponsored by the TEXAS Outdoor Musical, SKP Creative and Jimmy John's.