This week, my conversation is with Phil Schubert, the President at Abilene Christian University in Abilene, Texas. When Phil became President in 2010, he and his Board had deliberate plans for growing the institution's profile and retention, and athletics played an integral part in that effort. Today, they are a successful member of the Southland Conference along with a brand new football stadium on campus. How did he make this work? Take a listen.

UPDATE: Abilene Christian's Men's Basketball team upset the University of Texas Longhorns in the first round of the 2021 NCAA Tournament.