Episode 120 is focused on how Apple's dramatic change in strategy regarding larger iPhones was driven by the realization that iPad mini was the wrong bet. After discussing the early iPad years, Neil goes over the background behind how the iPad mini came to be. Neil then discusses how Apple found itself flat-footed with larger smartphone screens and how a different perspective toward smartphones and tablets ultimately led Apple to a stronger iPhone vision and strategy. The episode concludes with three lessons to be taken from the situation. Receive Neil's analysis and perspective on Apple throughout the week via exclusive daily updates. To subscribe, visit AboveAvalon.com/membership.   

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The iPhone's Turning Point (Above Avalon weekly article)

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