There’s a remarkable story found with AirPods. Nearly two years after launch, AirPods began to go viral at the end of November 2018. In December, search interest was up 500%. This is unprecedented for an Apple product. In episode 141, we take a deep dive into the AirPods phenomenon and how the product became part of culture. Additional topics include AirPods unit sales, the size of the AirPods user base, the keys to success in wearables, and thinking of wearables as battles for real estate on our wrists, ears, eyes, and body. Receive my analysis and perspective on Apple throughout the week by becoming an Above Avalon member and receiving exclusive daily updates. To become a member, visit AboveAvalon.com/membership.   

Links:

AirPods Have Gone Viral (weekly article)

Inside Edition video (YouTube)

AirPod “Airings” (Twitter)

Estimating AirPods Sales (daily update)

Calculating the Mix of Apple Devices in Use (daily update)

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The complete Above Avalon Podcast episode archive (141 episodes) is available here.

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Neil Cybart (host/producer)

The Above Avalon Podcast