How did Fitbit go from being considered the wearables leader to viewing a $2.1B acquisition as its best hope for shareholders to recoup any value? What led Fitbit to run out of options as an independent company? In episode 158, Neil discusses how Apple Watch forced Fitbit to sell itself. Additional topics include Google’s acquisition offer for Fitbit, how Apple Watch redefined the wrist wearables industry, and the most damning evidence of Fitbit’s demise. Receive Neil’s analysis and perspective on Apple throughout the week via exclusive daily updates (2-3 stories per day, 10-12 stories per week). Available to Above Avalon members. To sign up and for more information on membership, visit AboveAvalon.com/membership.   

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Apple Watch Forced Fitbit to Sell Itself

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Neil Cybart (host/producer)

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