Apple’s ecosystem ends up being about more than just a collection of devices or services. Apple has been quietly building something much larger, and it’s still flying under the radar. In episode 171, Neil examines what Apple’s ecosystem derives its power from and why loyalty and satisfaction rates increase as customers move deeper in the Apple ecosystem. Additional topics include The Grand Unified Theory of Apple Products, Apple as a design company, how non-Apple hardware can serve as a Trojan horse for Apple, and how Apple’s ecosystem can evolve.

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Links:

The Secret to Apple’s Ecosystem

Above Avalon Episode 44: The Grand Unified Theory of Apple Products

Product Vision: How Apple Thinks About the World

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The complete Above Avalon Podcast episode archive (171 episodes) is available here.

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