Episode 27 is the official beginning of my journey into talking about the future of the automobile. It is now time to begin moving the discussion beyond whether Apple will enter the automobile industry and toward how Apple will get involved with personal transport. Additional talking points include the iPhone's success and how it gives us clues as to how Apple thinks about the car market and the changing value proposition in the automobile industry. We will also discuss why Uber and Apple will increasingly compete with each other and how Tesla may stay a pioneer in the electric car market.