In this episode, I discuss why Apple will be the iPhone company for the foreseeable future. While it is obvious that the iPhone is important to Apple, it is crucial to analyzing the ramifications of iPhone taking over not just Apple's financials, but also Apple's business. While such power presents Apple with a few benefits, it also includes risks, many of which have ruined other companies. We conclude with a few words on how focusing too much on disruption theory is not a good thing.