There continues to be a debate over what makes Apple so successful. While some may think the answer remains elusive, looking at the way Apple is building Project Titan will help provide clues and answers as to how Apple thinks about success. The more important discussion takes place not by focusing on certain technologies or industry data, but by looking at the ingredients required to build great teams. We compare Apple Car development to the way the iPhone and Apple Watch were developed to note both similarities and differences. We conclude with some of my observations as to where Project Titan may proceed and how it may look in the future. More information on Above Avalon memberships can be found at AboveAvalon.com.