The Apple Watch was unveiled to the world a year ago. Since that time, expectations for the first new product category in the Tim Cook/Jony Ive era have seen a complete reversal. What was once deemed Apple's next big product after the iPhone is now looked at as a toy that missed the mark. In this episode, I take a closer look at the drivers behind this dramatic shift in expectations and the trends taking place that suggest many are underestimating the Apple Watch. Not only does the Apple Watch have potential and promise in a world where the iPhone is our most important computer, but Apple's Watch retail rollout, revised marketing strategy, and focus on watch bands reveal that the Watch is misunderstood and greatly underestimated. More information on Above Avalon memberships can be found at AboveAvalon.com.