In this episode, we take a closer look at the accessory market and the driving factors behind Apple's decision to continue down the path of selling iPhone, iPad, and Apple Watch accessories. We then tackle the debate that has been building in recent months over questionable Apple design decisions when it comes to certain accessories including the Magic Mouse 2, Apple Pencil, and iPhone Smart Battery Case. Upon further examination, we end up with an explantation for what may really be going on inside Apple. These accessories serve as a vital piece to a puzzle involving Apple, Jony Ive, design, and personal technology. More information on Above Avalon memberships can be found at AboveAvalon.com.