Apple's Wall Street narrative is broken. The metrics long used to judge Apple's success are now turning negative, and management is trying to use new data points as a way to measure Apple's progress. In this episode, we take a closer look at why narratives are important on Wall Street and why Apple's old narrative is no longer effective. We then take a deep-dive into management's new narrative, including how Apple looks at its service revenue. The episode concludes with a look at what a new Apple narrative needs in order to be effective. More information on Above Avalon memberships can be found at AboveAvalon.com.