In this episode, we discuss the "why" behind Apple releasing a new 4-inch screen iPhone at its upcoming product event. We take a closer look at the changing iPhone user base and the two primary factors contributing to a more diverse base with varying opinions and attitudes towards small screen iPhones. The episode then shifts to why things changed once the iPhone 6s and 6s Plus launched, making the case for a 4-inch iPhone that much more compelling. We conclude by briefly discussing the iPhone's future and what it means to have screen size be the primary differentiating factor. More information on Above Avalon memberships can be found at AboveAvalon.com.