Episode 57 is dedicated to the iPhone SE. After a few comments on Apple's "Let us loop you in" keynote, we begin to address the "what" behind the iPhone SE. We look at Apple VP Greg Joswiak's primary goals in announcing Apple's new 4-inch iPhone on stage and who Apple is targeting with the iPhone SE. Next, we look at how the iPhone SE is manufactured, finding clues that explain the rationale behind the device's $399 price. The episode concludes with a look at Apple's broader iPhone strategy based on screen size differentiation. More information on Above Avalon memberships can be found at AboveAvalon.com.