As I get ready to fly out to San Francisco to attend Apple's WWDC keynote, this episode begins with a quick business update about Above Avalon and my recent first year anniversary of launching Above Avalon memberships. We then move to WWDC and an unusual kind of preview. We go over the backdrop of this year's developer conference and compare things to last year's conference. The episode concludes with a look at why many peers no longer envy Apple's business model and what it may mean for Apple's software and service ambitions. More information on Above Avalon memberships can be found at AboveAvalon.com/membership.